Elements of the promotion mix
[DOC File]Retail Communications Mix
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Sales promotional activities stimulate sales, reinforce advertising, and support selling efforts. Finally, personal selling builds on all of these previous efforts by completing the sale. Your company's budget will give you an idea of how to fund each of these areas of promotion. Elements of the promotional mix must be coordinated.
[DOC File]Quiz 2I - University of Washington
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What are the elements of the promotion mix? 5. What is a push strategy? A pull strategy? 6. What are the various budgeting techniques used to determine how much a firm will allocate to its promotional activities? 7. How are communication channels used to effectively reach the target market? 8. What is transactional marketing?
Marketing Mix - Meaning and its Elements
Marketing communications—the promotion P of the marketing mix—includes advertising, public relations, sales promotion, and personal selling. When a company embraces . integrated marketing communications (IMC), it recognizes that the various elements of a company's communication strategy must be carefully coordinated. Advertising
[DOC File]CHAPTER 13
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Overview. Marketing communications is one of the four major elements of the company’s marketing mix. Marketers must know how to use advertising, sales promotion, direct marketing, public relations, and personal selling to communicate the product’s existence and value to the target customers.
[DOC File]Page 1
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These elements in the communication mix must be coordinated so customers have a clear, distinct image of the retailer and not be confused by conflicting information. Many retailers use rules of thumb to determine the size of the promotion budget.
[DOCX File]Allen Independent School District
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Promotion. Place . Price. Product. Which of the traditional “4 P’s” of the marketing mix concerns how much a customer pays for the good or service being offered? Promotion. Product. Place. Price . Which element of the marketing mix is the only one that directly affects the value of sales achieved by a business? Product. Promotion. Price ...
[DOC File]Chapter 19—Managing Integrated Marketing Communications
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3. Public relations is not usually considered one of the elements of the promotion mix. Ans: False. 4. The advantage of advertising and sales promotion over other elements of the promotion mix is that they involve two-way communication. Ans: False. 5. Advertising is generally more effective than personal selling in closing the sale. Ans: False. 6.
[DOC File]Marketing Mix Quiz
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105. The _____ is the unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. a. internal environmental mix b. marketing mix c. product mix d. product line e. market portfolio ANS: B PTS: 1 REF: 25 OBJ: 02-8 TYPE: Def
[DOC File]1
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Good promotion enhances the other elements of the marketing mix. Promotion is a major activity around the world. With well-coordinated promotion plans, a firm is applying integrated marketing communications. This means the strategic roles of a variety of communication disciplines are evaluated and combined for clarity, consistency, and maximum ...
[DOC File]PART 6
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What are the elements of the promotion mix? 4. What is a push strategy? A pull strategy? 5. What promotional elements are most typically used in each stage of the product life cycle? 6. What are the various promotional budgeting methods? 7. What is the key to effective interactive marketing? 8. What is product advertising?
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