Importance of marketing management

    • [PDF File]CONTENTS UNIT – I

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      Management guru, Peter F.Drucker emphasized the importance of marketing in his classic book, The Practice of Management as: ‘If we want to know what a business is, we have start with its purpose. And its purpose must lie outside the business itself. In fact, it must lie in society since a business enterprise is an organ of society.


    • [PDF File]Strategic Marketing Management: Building a Foundation for ...

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      Strategic Marketing Management: Building a Foundation for Your Future 4 • Customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment (Lehmann and Winer 1994).


    • [PDF File]THE ROLE OF BRANDING IN MARKETING STRATEGY

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      THE ROLE OF BRANDING IN MARKETING STRATEGY PhD candidate Roxana DUMITRIU University of Craiova Email: dumitriuroxana@aol.com Abstract: In this paper I made a discussion concerning the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment.


    • [PDF File]IMPORTANCE OF MARKETING STRATEGY FOR ACHIEVEMENT …

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      IMPORTANCE OF MARKETING STRATEGY FOR ACHIEVEMENT OF COMPETITIVE ADVANTAGE OF CROATIAN ROAD TRANSPORTERS BENDEKOVIC, J. & SIMONIC, T. & NALETINA, D. ¶ Abstract: Much attention was not given to marketing and marketing activities of


    • [PDF File]Christine Moorman & Roland T. Rust The Role of Marketing

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      Christine Moorman & Roland T. Rust The Role of Marketing ... cross-functional structure to the management of marketing. Theoretical Issues in Marketing Organization In addition to the critical substantive questions surrounding different forms of marketing organization, this topic also


    • [PDF File]Marketing Management, Millenium Edition

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      Marketing (management)is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.8 Coping with exchange processes—part of this deļ¬nition—calls for a consider-


    • [PDF File]Importance of marketing research

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      Moiseenko T.S., Importance of marketing research. In nowadays, marketing plays an important role in company's strategy. Unfortunately many companies do not meet this problem in the proper way, may be it happens by the existed approach at the soviet time to the marketing in whole. This article shows the importance of marketing research and what


    • [PDF File]THE USE OF MARKETING MANAGEMENT TOOLS IN E-COMMERCE

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      The Use of Marketing Management Tools in E-commerce. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(1): 303–312. Marketing management increasingly occupies an important position in the world of business as well as in the sphere of e-commerce. However, some companies underestimate the importance of marketing support.


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