Journal of advertising research impact factor

    • [DOC File]THE PETER J - St. John's University

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      Yuping Liu, “The Long-Term Impact of Loyalty Programs on Consumer Purchase”, Journal of Marketing Research, Vol. 71 (Oct. 2007), pp. 19–35. Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr., “Brand Synergy Effects in Multiple Brand Extensions”, Journal of Marketing Research, Vol. XLIV (Nov. 2007), pp. 663–670.

    • [DOC File]Report The impact of commercial advertising and marketing ...

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      25. Market research is self-regulated through the 2007 ICC/European Society for Opinion and Marketing Research International Code on Market and Social Research, article 9 of the Consolidated ICC Code and other codes. III. Advertising and marketing practices: selected cross-cutting issues . A. Evolution of advertising and marketing practices . 26.

    • [DOC File]Mass Advertisements versus Word-of-Mouth of Advertising

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      Past research has shown that the two primary factors impacting the effects of source credibility on attitude change are expertness and trustworthiness. By using both WOM and mass advertising strategies, it is easier to reinforce the advertising message by providing the same attributes through both outlets, thus adding to the trustworthiness factor.

    • [DOC File]Dual effects of sport sponsorship on implicit brand memory:

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      Acar, Adam (2007), “Testing the effects of incidental advertising exposure in online gaming environments,” Journal of Interactive Advertising, 8 (1), 1-36. Baron, R. M. and D.A. Kenny (1986), “The moderator-mediator variable distinction in social psychological research: conceptual, strategic and statistical considerations,” Journal of ...

    • [DOCX File]Muhammad Imran Khan

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      2015, A research paper, THE IMPACT OF CAPITAL STRUCTURE ON PROFITABILITY: (EVIDENCE FROM THE CEMENT SECTOR OF PAKISTAN), is submitted for publication in The Journal of Finance, USA having Impact Factor 4.2 .

    • [DOCX File]Online and Offline Advertising Media: Exploring the ...

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      Although secondary research clearly indicates that consumers do, in fact, trust certain channels more than others, it fails to clearly identify factors that influence consumers’ trust perceptions. If one could determine factors (i.e., reliance) that impact trust, a marketing manager could better decide which channel(s) to utilize.

    • [DOC File]JOURNAL RANKINGS: COMPARING REPUTATION, CITATION AND ...

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      Journal ranking, citation rate, impact factor, acceptance rate. Introduction . The mission of an academic institution is to extend the chain of knowledge from the infinite past into the infinite future. Teaching and publication project knowledge into the future.

    • Proceedings Template - WORD

      Janiszewski, C. "The Influence of Display Characteristics on Visual Exploratory Search Behavior," Journal of Consumer Research (25:3) 1998, pp 290-201. Kwak, H., Fox, R.J., and Zinkhan, G.M. "What Products Can Be Successfully Promoted and Sold via the Internet?," Journal of Advertising Research:2002) 2002, pp 23-38.

    • [DOC File]Vita

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      (5-Year Impact Factor 10.24) Gau, Roland, “What’s Right Versus What’s Best: Moral and Analytical Thinking on Perceptions and Usage of Sustainable Products,” data analysis in progress, targeting Journal of Consumer Research. (5-Year Impact Factor 5.00)

    • [DOC File]THE IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION:

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      Leyva-López, J-C. and Fernández-González, E. (2003) .A new method for group decision support based on ELECTRE III methodology., European Journal of Operational Research, 148, 14-27.

    • [DOCX File]Muhammad Imran Khan .pk

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      A research paper "THE IMPACT OF SOCIAL MEDIA ON TEACHER'S. PERFORMANCE: A CASE OF HIGHER EDUCATIONAL INSTITUTIONS OF. PAKISTAN". has been published in April, 2017 Vol 2, in the “European Online Journal of. Natural and Social Sciences.ISI Indexed Russia. 2016. 1. A research paper “EXPORT COMPOSITION AND ECONOMIC GROWTH: CAUSAL

    • [DOC File]I. Title of Proposed Project - SDSU

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      Vaughn, Richard (1980), “How Advertising Works: A Planning Model,” Journal of Advertising Research, 20, 5, 27-33. Yoon, Sung-Joon and Soo-Ho Kim (2001), “Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media,” Journal of Advertising Research, (November/December), 53-60.

    • Digital Marketing - Find and share research

      Past research has shown some forms of online advertising, such as banner advertising, to be effective in influencing consumer behavior and enhancing ad perception and recall.

    • [DOC File]WenMing Chung

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      4 Impact factor: 2.886) Finalist for the 2012 best paper award by Journal of Business Logistics. Chung, Wenming, Talluri, Srinivas, and Narasimhan, Ram. 2011. Price Markdown Scheme in a Multi-echelon Supply Chain in a High Tech Industry. European Journal of Operational Research, Vol. 215 (3), 581-589. (2014 impact factor 1.843; 5-yr. Impact ...

    • University of Calicut

      DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES (University of Calicut) ANNUAL REPORT 2012. A Brief History and Account of the Department. The Department was established in 1972 and

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