Journal of international consumer marketing

    • [DOC File]International Journal of Internet Marketing and ...

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      The International Journal of Internet Marketing and Advertising is a double-blind referred, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. The Journal also publishes theories and practices that are useful to executives in managing marketing and advertising ...

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    • [DOC File]THE PETER J

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      Yuping Liu, “The Long-Term Impact of Loyalty Programs on Consumer Purchase”, Journal of Marketing Research, Vol. 71 (Oct. 2007), pp. 19–35. Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr., “Brand Synergy Effects in Multiple Brand Extensions”, Journal of Marketing Research, Vol. XLIV (Nov. 2007), pp. 663–670.

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    • [DOC File]Marketing Journals - St. John's University

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      Journal of International Consumer Marketing . Journal of International Food & Agribusiness Marketing . Journal of International Marketing . Journal of Internet Marketing . Journal of Global Academy of Marketing Science . Journal of Macromarketing . Journal of Market-Focused Management .

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    • Consumer Attractiveness Towards Green Products Of Fmcg ...

      (Polonsky,1994) While these terms are green marketing claims, in general green marketing is a much broader concept, one that can be applied to consumer goods, industrial goods and even services ...

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    • [DOC File]Factors influencing the degree of international pricing ...

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      Journal of International Consumer Marketing, 2 (3), 97-111. Ozsomer, Aysegul, Muzzafer Bodur, and S. Tamer Cavusgil (1991), "Marketing Standardization by Multinationals in an Emerging Market," European Journal of Marketing, 25 (12), 50-64.

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    • [DOC File]PUBLICATIONS

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      Postmodernism, Marketing and the Consumer (with A.F. Firat and A. Venkatesh), International Journal of Research in Marketing, 11(4):311 316. 1993 An Ethnographic Study of an Urban Periodic Marketplace: Lessons from the Midville Market (with Mary Ann McGrath and Deborah Heisley), Journal of Retailing 69(3):280 319.

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    • [DOC File]THE IMPOSED ETIC IN SURVEY RESEARCH: FACT OR FALLACY

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      Mullen, M.R., (1995) “Diagnosing Measurement Equivalence in Cross-National Research,” Journal of International Business Studies, Third Quarter, 573-596. Parameswaran, R. and Yaprak, A., (1987) “A Cross-National Comparison of Consumer Research Measures,” Journal fo International Business Studies, Spring, 35-49.

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    • [DOCX File]Research Interests

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      Journal of Consumer Psychology (1998-2008, 2015-2018) Journal of Consumer Research (2005 – 2009) Personality and Social Psychology Bulletin (2000-2002) Ad Hoc reviewer: Australian Journal of Psychology. Developmental Psychology. Emotion. European Journal of Social Psychology . International Journal of Research in Marketing . Israeli Science ...

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    • Digital Marketing - ResearchGate

      Consumer-generated commercials, podcasts, and blogs are on the rise with the aid of websites such as YouTube, V-Cam, and Google Video. ... International Journal of Research in Marketing, Vol. 24 ...

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    • [DOC File]Global Marketing Communications

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      Global Marketing Communication. Spring 2011* Instructor: Paolo Sigismondi, MBA, PhD. E-mail: sigismon@usc.edu. COURSE DESCRIPTION. The acceleration of the phenomena of globalization is impacting business practices worldwide across different sectors in all the phases of the value chain.

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