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[DOC File]The Contributions of Management Theory and Practice in ...
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The management literature reflects an appreciation for the need for business to grow more aware of the need to provide some level of protection against an unplanned disaster (Myers1999). Management needs to know how to structure strategic planning to include plans to minimize disruptions in operations in times of crisis and disasters.
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[DOC File]THE MARKETING PLAN - Nishnawbe Aski Development Fund
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THE MARKETING PLAN IMPROVING YOUR COMPETITIVE EDGE. A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to …
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[DOC File]Putting One-to-One Marketing to Work: Personalization ...
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One-to-one marketing represents an extreme form of segmentation, with a target segment of size one. There are two forms of one-to-one marketing: personalization and customization. Personalization is when the firm decides, usually based on previously collected customer data, what marketing mix is suitable for the individual.
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[DOC File]Marketing Strategy: Key Concepts 4
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Relationship Marketing Management. Need to build satisfaction through customer relationship development activities. Relationship Marketing, process of attracting and retaining customers. Add financial benefits, social benefits and structural ties. Life-time Value of a …
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[DOC File]The Marketing Plan
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"The formal marketing plan is the symbol and essence of purposeful management," in the view of many marketing executives surveyed by The Conference Board. "Formulation of a written plan to guide the future operations of the marketing function, some marketers contend, links in a practical way the customer oriented marketing concept and the ...
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Marketing management pdf books