CONTENTS UNIT – I Lesson 1.1 Introduction to marketing Lesson 1.2 Marketing concepts Lesson 1.3 Marketing process Lesson 1.4 Marketing environment Lesson 1.5 Buyer Behaviour Lesson 1.6 Market segmentation, targeting and positioning Lesson 1.7 Introduction to marketing mix Answer key Glossary of terms References . 2 Unit – I Lesson 1.1 Introduction to Marketing Objectives In this lesson, we will …
Notes MODULE -5 Marketing (a) The focus of this concept is on customer orientation. The marketing activity starts with an assessment of the customers needs and plan the production of items that satisfy these needs most ef fectively . This also applies to all other marketing activities like pricing, packaging, distribution and sales promotion.
INTERNATIONAL MARKETING EXAM NOTES Marketing and Marketing Management • Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
LOGO MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New
Business S tudies 103 Notes MODULE-5 Marketing Promotion: If the product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient to them but the consumer is not made aware about its price, features, availability etc, its marketing effort may not be successful.
BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition & Core concept, marketing tools, P’s- product, price, place and promotion LESSON 2- Market segmentation, targeting and positioning & analyzing the marketing environment LESSON 3- Study consumer behavior, need s and motivation, group dynamics, social
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