Michael porter what is strategy pdf
[DOC File]Business Strategy – Lecture 1 – An introduction to ...
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Work sheet. Porter’s Theory. Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses. These three generic strategies are defined along two dimensions: strategic scope and strategic strength.
[DOC File]Generic Strategy: Types of Competitive Advantage
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-- Michael Porter, Competitive Advantage, 1985, p.3. The figure below defines the choices of "generic strategy" a firm can follow. A firm's relative position within an industry is given by its choice of competitive advantage (cost leadership vs. differentiation) and its choice of competitive scope.
[DOC File]Strategy Formulation
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(Michael E. Porter) The essence of strategy lies in creating tomorrow's competitive advantages faster than competitors mimic the ones you possess today. (Gary Hamel & C. K. Prahalad) We will consider competitive strategy by using Porter's four generic strategies (Porter 1980, 1985) as the fundamental choices, and then adding various competitive ...
[DOC File]Value chain of Fish and Fishery products: Origin ...
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Michael Porter (1985) introduced in his book ‘ The Competitive Advantage’ the concept of the Value Chain and book highlighted that the activities within the organisation add value to the service and products that the organisation produces, and all these activities should be run at optimum level if the organisation is to gain any real ...
[DOC File]Marketing Strategy: Key Concepts 4
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New Product Strategy Development Only a few ideas are good enough to reach commercialization. Ideas can be generated by chance, or by systematic approach and by company culture (3M). Need a purposeful, focused effort to identify new ways to serve a market. New opportunities appear from the changes in the environment.
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