Persuasion and social change

    • [DOC File]CHAPTER ONE - FEMA

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      The classical persuasion model makes it clear that risk communication is an activity with relatively clearly defined parameters regarding source, message, channel, and intended effect. In most cases, the source is an authority, the message describes an environmental hazard, and the intended effect is a change in receivers’ behavior.

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    • [DOC File]CHAPTER 14: PERSUASIVE SPEAKING—MOTIVATING THE …

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      It begins with a discussion on the Elaboration Likelihood Model (ELM) and the potential for persuasion using audience emotion. It then moves on to discuss speaker credibility, the effects of costs and incentives on audience action, and the motivational speech pattern as a means of persuasion. Transition from the 12th Edition

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    • [DOC File]Daniel J. O'Keefe home page

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      D. Stage Models of Behavioral Change. III. Theories of Persuasion Proper. A. Social Judgment Theory. B. Elaboration Likelihood Model. IV. Conclusion Theories of Persuasion. Persuasion is a ubiquitous function of human communication, pursued in a variety of …

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    • [DOCX File]avadhsinghal.files.wordpress.com

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      ; moral and political attitudes; social influence and persuasion. Content, structure, function; Attitude is a learnt predisposition which determines someone’s beliefs, emotions, behavior towards a social object (thing, person, or event).

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    • [DOC File]Persuasion: The Art and Science of Making a Difference

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      The power of sustained, organized efforts at persuasion, whether in the form of well-financed “top-down” campaigns or “bottom-up” social movements. As in my previous TARP course, this one aims at providing critical understanding of what persuades and of the dilemmas …

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    • [DOC File]Social Cognition - How do we think about the social world

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      A theory of persuasion that argues that both effortful and non-effortful processes can produce attitude change . Two Routes to Persuasion (Central Route and Peripheral Route) The Central Route to persuasion. is taken when persuasion results from thinking about the issue or arguments . Focus on: Quality of the Arguments. Nature of the message ...

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    • [DOC File]EXPERIMENTAL SOCIAL PSYCHOLOGY - PSYCHOLOGY 620

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      Emphasis on experimental approaches to the study of social behavior of humans, but developments in animal social experimentation will also be utilized. Topics include, but are not necessarily limited to, attitudes and persuasion, conformity, social judgment, aggression, and interpersonal attraction.

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    • [DOC File]Persuasion and Argument - Cengage

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      She argues that “the success of any effort to renew fatherhood as a social fact and a cultural norm . . . hinges on the attitudes and behavior of women.” Thus, she appeals to her primary audience of mothers to bear much of the burden of social change. Whitehead’s analysis of the current situation attempts to placate her female readers.

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    • [DOC File]Election Day is upon us and you are going to be first in ...

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      A Theory Of Persuasion For Social Movements. Scholarly Work by Herbert W. Simons. Election Day is upon us and you are going to be first in line to cast you ballot, because you believe it’s time for a change. Unfortunately, you are only one voice, and your voice alone is not enough to support the cause.

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    • [DOC File]From: Marketing Social Change (1995)

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      It draws on a multidisciplinary literature from advertising, marketing, and social marketing, but is grounded in the social science of communications and psychology. The course concentrates on persuasion and compliance tactics discovered in the social sciences that may be communicated in both interpersonal and mass-media venues, with the ...

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