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BA 223Principles Of Marketing . Prereqs: Econ 201 or Econ 201H with at least C-Credits: This course combines approximately 110 hours of instruction, online activities and assignments for four credits.. Required Reading “Principles of Marketing”, 17th Edition, by Philip T. Kotler and Gary Armstrong
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[DOC File]MIS 116 – PRINCIPLES OF MARKETING
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The elements of the marketing mix and strategic marketing management topics will be examined. Classes will consist of lecturing, real life examples, case studies, discussions, and in-class exercises. Required Textbook: Kotler, Philip and Armstrong, Gary. Principles of Marketing. New Jersey: Prentice Hall, 16th ed., 2016. ISBN-13: 9780133795028.
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[DOC File]BUS 887 Strategic Marketing Management
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A Framework for Marketing Management, 4/e, by Philip Kotler and Kevin Lane Keller. Pearson Prentice Hall, ISBN 0-13-602660-5. Marketing Plan Outline, available from the iLearn course page. ... will be a closed-book in-class test of knowledge and application of strategic marketing principles …
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[DOC File]MKT 430
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Summary=What Have We Learned About Marketing? Kotler Chapters 1-2, 5-7 1.1 Find and search the American Marketing Association (AMA) web site. Download or bookmark the AMA glossary for future reference. Write a one page reflection paper that describes the AMA's mission. Include the AMA's definition of marketing. 1.2 Select a company of interest.
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[DOC File]PRINCIPLES OF MARKETING (MKTG 3350)
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Kotler, Philip, A Framework for Marketing Management, second edition, Prentice Hall, 2003. Also, other marketing textbooks for reference are highly recommended. Attendance/Tardiness: In accordance with University policy, you are expected to punctually attend all class meetings.
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[DOC File]Principles of Marketing, 13e (Kotler/Armstrong)
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Principles of Marketing, 13e (Kotler/Armstrong) Author: Preferred Customer Last modified by: ukeimas Created Date: 12/31/2008 7:01:00 PM Company: Tamarack Software Other titles: Principles of Marketing, 13e (Kotler/Armstrong)
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Principles of marketing philip kotler