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  • strategic management lecture notes pdf


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      STRATEGIC HUMAN RESOURCE MANAGEMENT 2.1 Human Resource Management The concept of human resource management (HRM) has attracted a lot of attention from academics and practitioners alike since it first emerged in the mid-1980s. The former often suspect both the practicality and morality of …

      definition strategic management

    • Subject: Management Concepts and Organizational …

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      management are the handling of community with a view of fulfilling the purposes for which it exists." 7 E.F.L. Brech, "Management is concerned with seeing that the job gets done, its tasks all centre on planning and guiding the operations that are going on in the enterprise."

      strategic management


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      The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated into an overall competitive strategy. The key strategic business decisions of concern in this course involve choosing competitive strategies, creating competitive

      strategic management

    • Audience

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      Strategic Management 2 A strategy is an action plan built to achieve a specific goal or set of goals within a definite time, while operating in an organizational framework. According to Rajiv Nag, Donald Hambrick & Ming-Jer Chen, “Strategic management is the

      strategic marketing management

    • Strategic Management Process: An Introduction

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      Defining strategic management, planning Outline Ł Why strategic management? ŁTasks of strategic management ŁStrategic management is an ongoing process ŁWho performs the tasks of strategy ŁBenefits of managing strategically STRATEGIC MANAGEMENT The art and science of formulating, implementing, and evaluating cross-functional decisions that

      strategic management process


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      The course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic decision making in organisations. The Strategic Management course is designed to explore an organisation’s vision, mission, examine


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      PAPER - I : STRATEGIC MANAGEMENT (COMPULSORY PAPER) Objectives : 1. To introduce students to the subjects of Strategic Management. 2. To give them fair understanding of strategy formulation, implementation, monitoring and evaluation. 3. To familiarize students to corporate strategies, functional strategies and global strategies. 4.

    • Chapter 1 -- An Introduction To Financial Management

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      Chapter 1 -- An Overview of Financial Management What is finance: cash flows between capital markets and firm’s operations The goal of a firm Forms of business organization Intrinsic value and market price of a stock ... Chapter 1 -- An Introduction To Financial Management ...

    • Course Description - FINAL2016-full

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      Strategic marketing management Contents Marketing Management teaches you how to grow your firm through marketing leadership. The course will introduce you to the key marketing concepts (branding, sales, market intelligence) and instruments (pricing, promoting, distributing and …

    • Chapter 1: WHAT IS CHANGE MANAGEMENT? What Is ... - …

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      the business operation called ‘Change Management.’ What is Change Management? Change Management is a systematic activity to prepare an organization for and implement ongoing environmental changes in a business operation. So to speak, Change Management is about innovative strategies and speedy activities to deal with variable and sudden ...


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      Change management is a critical part of any project that leads, manages, and enables people to accept new processes, technologies, systems, structures, and values. It is the set of activities that helps people transition from their present way of working to the desired way of working. -Lambeth Change Management Team, Change Management Toolkit.

    • What is Marketing? Fundamentals of Marketing Management ...

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      Management Managing World-Class Organizations Dr. P.V. (Sundar) Balakrishnan Balakrishnan S #2 What is Marketing? Process by which individuals and groups obtain what they need and want through creating and exchangingproducts and value with others. Simply put: Marketing is the delivery of customer satisfaction at a profit. Balakrishnan S #3

    • Fundamentals of Strategic Management

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      Strategic management is a broader term than strategy and is a process that includes top management’s analysis of the environment in which the organization operates prior to formulat - ing a strategy, as well as the plan for implementation and control of the strategy. The difference

    • Strategic Management

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      Defining Strategic Management 6 & Stages of Strategic Management 6 & Integrating Intuition and Analysis 7 & Adapting to Change 8 Key Terms in Strategic Management 9 Competitive Advantage 9 & Strategists 10 & Vision and Mission Statements 11 & External Opportunities and Threats 11& Internal Strengths and Weaknesses 12 & Long-Term Objectives 13 ...

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