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[PDF File]Social Media Marketing - Tutorials Point
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History of Social Media Marketing Social Media seems to be a new trend, but its roots stretch to the beginning of computer era. What we see today is the result of centuries-old social media development. Usernets, which was launched in 1979, was the first progenitor of social media, and the journey from 1. SOCIAL MEDIA MARKETING – INTRODUCTION

[PDF File]Ch-019 - National Institute of Open Schooling
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92 Senior Secondary Notes MODULE -5 Marketing (b) All activities revolve around the product that has been produced. (c) Customer is the central point. (d) Satisfaction of the customer is the main focus.

Marketing Mix of 4P’S for Competitive Advantage
Marketing Mix of 4P‟S for Competitive Advantage www.iosrjournals.org 41 | P a g e constitutes the core of company’s style of marketing. All these elements are very significant and depend upon each other; the four elements in the marketing mix are inter related. Fig. 1 Marketing Mix Cycle II.

[PDF File]CONTENTS UNIT – I
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CONTENTS UNIT – I Lesson 1.1 Introduction to marketing Lesson 1.2 Marketing concepts Lesson 1.3 Marketing process Lesson 1.4 Marketing environment Lesson 1.5 Buyer Behaviour Lesson 1.6 Market segmentation, targeting and positioning Lesson 1.7 Introduction to marketing mix Answer key Glossary of terms References . 2 Unit – I Lesson 1.1 Introduction to Marketing Objectives In this lesson, we will …

[PDF File]PAPER V BASIC PRINCIPLES OF MARKETING AND MANAGEMENT
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BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition & Core concept, marketing tools, P’s- product, price, place and promotion LESSON 2- Market segmentation, targeting and positioning & analyzing the marketing environment LESSON 3- Study consumer behavior, need s and motivation, group dynamics, social

[PDF File]CHAPTER 5 MARKETING STRATEGIES AN OVERVIEW 5.1 …
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CHAPTER 5 MARKETING STRATEGIES – AN OVERVIEW Marketing strategy is a broad plan for achieving marketing objectives. A marketing strategy that is well - articulated will enable one to focus on marketing activities to achieve the organisational goal. 5.1 Definitions of Marketing Strategy By Philip Kotler, “Marketing Strategy is the marketing logic by which the business unit expects to achieve its marketing …

What is marketing all about