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Long brand names are more graphically pleasing. Brand names belonging to other firms are available free. Why should a brand name be distinctive? So that it gives the product a generic image. So that it can be used in multinational marketing. So that it can easily be changed over time. So that it sets the product apart from other products
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[DOC File]Global Marketing, 6e (Keegan/Green)
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Answer: A brand is a complex bundle of images and experiences in the consumer's mind. Brands perform two important functions, first they represents a promise by a particular company about a particular product and secondly, brands enable customers to better organize their shopping experiences by helping them seek out and find a particular product.
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[DOC File]Global Marketing, 6e (Keegan/Green)
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10) "Mecca Cola" and "Qibla Cola" are brand names given to Coca-Cola for effective marketing in Muslim countries. Answer: FALSE. Diff: 2 Page Ref: 109. AACSB: Multicultural and Diversity. 11) KFC has made effective use of religious marketing themes in Indonesia and India where use of pork and beef are restricted due to religious reasons. Answer ...
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[DOC File]GOODS AND SERVICES BID SPECIFICATIONS:
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IV. BRAND NAMES, STANDARDS OF QUALITY AND PERFORMANCE. The use of “brand name or equivalent” in a bid specification allows a vendor to submit the brand named item or one that is equivalent to that item. The public contracts laws and regulations provide a procedure to follow when deciding to use “brand name or equivalent.”
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[DOC File]Name________________________________ Date ...
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Use the Stock Ticker and Company Profiles Packet and the Brand Name and Company Index Worksheet to locate the company that owns each brand name listed. Then use this information to locate the stock ticker symbol for that company. ... Why is it important to know that companies own brand names and that some companies are owned by other companies ...
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[DOCX File]Patient Handouts
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Guanfacine tablets (Tenex brand only) are used alone or in combination with other medications to treat high blood pressure. Guanfacine extended-release (long-acting) tablets (Intuniv brand only) are used as part of a treatment program to control symptoms of attention deficit hyperactivity disorder (ADHD; more difficulty focusing, controlling actions, and remaining still or quiet than other ...
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[DOC File]Chapter 8
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Dove marketers can go beyond the brand’s cleansing cream attributes and talk about the resulting benefit of softer skin. This is known as product attributes in brand positioning. (False; p. 232; Challenging; LO2) One important quality for a brand name is that it should suggest something about the product’s benefits and qualities.
the importance of brand name

Why are brand names important