ࡱ> ]`\ 0bjbjVV 4F<<]]]]]qqqq$q_:!!!!9::::::: <>:]:]]!9:===R]!]9:=:==^3f5!0:vqIL49/:0_:.48?T?0f5f5?]6"6=Nb::T_:? #: Introduction to Business and computing B.Com (Annual) Part-I Paper-VI Maximum Marks: 100 (Pass Marks: 40) Duration of Examination: 3 hrs Course Objectives: The student will be able to: Explain what a business is and how it operates in a free market system. Discus the concept of social responsibility in business. Identify and explain the three basic forms of business ownership. Identify the levels of management and skills required for managerial success. Describe the concept of human resource planning and outline the major steps involved in the process. List the major functions of marketing. Discuss how marketings role in the exchange process creates utility. Develop awareness of computers hardware and peripherals; concepts regarding software its types, basic operations, basic OS concepts, OS installation. Develop advanced user level skills in various Application Packages: MS Word, MS Excel, MS PowerPoint. Set up a computer for World Wide Web connection; Use e-mail to send / receive messages and file attachments; Concepts of on-line discussion groups. Apply peachtree accounting system. TopicSourceSectionBusiness, economics and Ethics Introduction to business The nature and goal of business The people and activities of business The economic foundations of the business Economic Systems Business Ethics and Social Responsibility The Role of Ethics in Business The Nature of Social ResponsibilityBook 2, Chapter 1,2AInternational business and E- Business Introduction The Role of International Business International Trade Barriers Trade Agreements, Alliances, and Organizations International Business Strategies Developing Strategies E-Business and The Nature of E-Business and E-Business Models Growing a BusinessBook 2, Chapter 3,4AOrganizing business and Entrepreneurship Introduction The Nature of Entrepreneurship and Small Business Advantages of Small-Business Ownership Disadvantages of Small-Business Ownership Starting a Small Business Sole Proprietorships, Partnerships ,Corporations and Other Types of Ownership Joint Ventures and S Corporations Mergers and acquisitionsBook 2, Chapter 5,6AMotivating and Managing the Workforce Introduction Nature of Human Relations Theories of Employee Motivation McGregors Theory X and Theory Y Theory Z Variations on Theory Z Equity Theory and Expectancy Theory Strategies for Motivating Employees Planning for Human Resources Needs Recruiting and Selecting New Employees Developing the Workforce Compensating the Workforce and Financial Compensation Morale among the Survivors and Benefits Book 2, Chapter 10,11BMarketing and Marketing strategies Introduction Developing a Marketing Strategy Marketing Research and Information Systems Buying Behavior The Marketing Environment The Marketing Mix and strategies Promotion Mix Book 2, Chapter 12,13B Financing the Enterprise Money in the Financial System Functions, Characteristics and Types of Money Banking , Nonbanking Institutions and E banking The Nature of Accounting Financial Statements Analysis Ratio Analysis Managing Current Assets and Liabilities Managing Fixed Assets Financing with Long-Term Liabilities, owner Equity and Investment Banking The Securities Markets and The Over-the-Counter Market Book 2, Chapter 14,15,16BIntroduction to computers Software its types, basic operations. General installation guidelines. Healthy Computing Concepts on Computer Virus, Worms, Hacking, SpamBook 5, Chapter 1,CWord Processing Basics Types of documents created with a word processing program(MS Word) An overview of the menus in MS Word Create and format a business letter Create and format a schedule containing a table Select and use style features to create new documents Use the Help system to answer questions and troubleshoot problemsBook 6, Chapter 9CSpreadsheet Applications Spreadsheet basics and Usage of functions, macros, sorting, formatting, generating charts, pivot tables. Statistics related Formulas Implementation. Cell Formatting, print previewing / printing of selected data Insert and name worksheets Import spreadsheet reports and charts into word processing documents Set up and analyze itemized lists of numbers e-g- various types of budgets / financial statementsBook 6, Chapter 10CInternet Internet & E-Mail Basics Introduction to the Internet, the terminology, its advantages / disadvantages IT Issues, Privacy and EthicsBook 5, Chapter 2CRecommended Books Ricky W. Griffin & Ronald J. Ebert, fourth edition, Business. Ferrell,O.C., Hirt, G., and Ferrell, L. (2009). Business a changing world (7th ed.). New York, NY: McGraw Hill Jeff Madura, Introduction to Business, 3rd Edition. Grauer, Robert T. & Barber, Maryam (2000) Exploring Office XP, Volume 1. Prentice Hall Publishers Discovering Computers 2010: Living in a Digital World, Complete (Shelly Cashman Series) Capron, H.L. 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