ࡱ> (*'7  bjbjUU &7|7|l       nnnn z   $    l   lll"   l l lx  x  `FPnx x 0 x kb kx l    Principles of Marketing Final Exam Review 3rd ed Chapters 12-16, 19 4th ed Chapters 13-18, 21 Chapter 12 3rd ed Marketing Channels and Supply Chain Management Chapters 13&14 Marketing Channels (discrepancies and efficiencies) (6 questions) Channel Intermediaries and Their Functions Channel Structures and Logistics Supply Chain Management Managing Channel Relationships (power, leadership, control) Managing Supply Chain Logistical Components Inventory control Trends in Supply Chain Management Channels and Distribution Decisions for Global Marketing Chapter 13 3rd ed Retailing Chapter 15 4th ed Classification and Major Types of Retail Operations (9 questions) Merchandising Nonstore Retailing Retail Marketing Strategy Retailing Mix Promotion Chapter 14 3rd ed Integrated Marketing Communications Chapter 16 4th ed Promotional Mix (elements) (7 questions) Goals and Tasks of Promotion & AIDA Concept Factors Affecting the Promotional Mix Chapter 15 3rd ed Advertising and Public Relations Chapter 17 4th ed The Effects of Advertising (10 questions) Major Types of Advertising Product Advertising Creative & Media Decisions in Advertising Product benefits and appeals Media types and decisions Media selection and considerations Media scheduling Public Relations Chapter 16 3rd ed Sales Promotion and Personal Selling Chapter 18 4th ed Tools for Consumer & Trade Sales Promotion (6 questions) Personal & Relationship Selling Chapter 19 3rd ed Customer Relationship Management (CRM) Chapter 21 4th ed What is Customer Relationship Management? (3 questions) Identify Customer Relationships Understand Interactions of the Current Customer Base Number 2 pencil and a #882 scantron. ,.GImouZ\bkxz)+1Uacfi$0258c e k    ? K M P S  5\H*1`a$IeMNl U$ p^p` ]` $S , A V W  ? }  d$/ =!"#$%hh iv@v Normal.$d]^`a$)7@B*CJOJQJ_HmH o(sH tH `A@`Default Paragraph Font$7@B*CJOJQJmHnHo(u`a$IeMNl U$S,AVW?}0@0000@0@0@0@0@0@0@0@0000@0@0@0@0@0000@0@0000@0@0@0@0@0@0@0@0000@0000@0@0@0@0@00 $   #.pr]_{},.df35fhNP3333333333333scf user\C:\WINNT\Profiles\bb120\Application Data\Microsoft\Word\AutoRecovery save of Test Review.asdscf userA:\Test Review.docDoc1C:\WINDOWS\TEMP\FrontPageTempDir\Test Review3.docDocPC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of Test Review3.asdDocPC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of Test Review3.asdDocPC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of Test Review3.asdRUTECHTCC:\DOCUME~1\rutecht\LOCALS~1\Temp\FrontPageTempDir\Test Review3.doc@duu@@UnknownG:Times New Roman5Symbol3& :Arial"q hlۆK  !20-2)Principles of Marketing Final Exam ReviewRUTECHTDocZOh+'0t  0 < HT\dl*Principles of Marketing Final Exam ReviewrdrinRUTECHTUTENormalDoc3cMicrosoft Word 9.0t@e@ii@2mFZ՜.+,0 hp|  i - *Principles of Marketing Final Exam Review Title  !"#$%&)Root Entry F F+1TableWordDocument&SummaryInformation(DocumentSummaryInformation8CompObjjObjectPool F F  FMicrosoft Word Document MSWordDocWord.Document.89q