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4 n A A W W W ! ! ! n n n n n n n p gs | n ! ! ! ! ! n W W 4 n ) ) ) ! W W n ) ! n ) ) j td dj W ^ %" 0g 2 rn n 0 n bg s " s d dj dj & s j ! ! ) ! ! ! ! ! n n }& X ! ! ! n ! ! ! ! s ! ! ! ! ! ! ! ! ! B K : Week 4 Study Guide: Pricing and Distribution
Readings and Key Terms
Ch. 14 of Marketing Management
Psychological pricing
Pricing objectives
Determinants of demand
Pricing methods
Promotional pricing
Differentiating pricing
Challenges to adaptive pricing
Ch. 15 of Marketing Management
Marketing channel
Intermediaries
Value network/chain
Channel integration
E-Commerce
Ch. 16 of Marketing Management
Retailing
Non-store retailing
Private label
Wholesaling
Logistics
Ch. 21 of Marketing Management
Indirect and direct export
Licensing
Joint ventures
Direct investment
Content Overview
Pricing strategies
Determinents of price
Buyers considerations
Customer value and risk
Pricing psychology
Sellers considerations
Pricing objectives
Market demand
Cost
Pricing methods
Markup, target-return, perceived-value, value, going-rate, and auction pricing
Adaptive pricing
Pricing allowances
Promotional pricing
Differentiated pricing
Reactive pricing
Distribution
Channel considerations
Value network
Channel members and their roles
Manufacturers
Wholesalers
Retailers
Logistics
Other intermediaries
Push and pull strategies
Traditional, direct, hybrid, and multi-channel strategies
Distribution strategies
Integration strategies
Vertical
Horizontal
Multichannel
Hybrid
E-Commerce
Brick and click
Pure click
M-Commerce
Study Guide
MKT/571 Version 7 PAGE 1
Copyright 2013 by University of Phoenix. All rights reserved.
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