ࡱ> /1.c bjbj .؎U\؎U\VVVVVjjjj vjteee?AAAAAA$4!eVeeeeeeVVze"VV?e?:s,PaM +0R~"4~"~"V0eeeeeeeee4eeeeeee~"eeeeeeeee> : CASE STUDY REPORT FORMAT GUIDELINE Following is a suggested guideline for preparing your case study reports (remember to always use APA Style for all formatting and referencing as per the course outline). However, your paper should be FLUSH LEFT margin (business report format) with extra line space between paragraphs and ARIAL 12 pt Double Spaced Font: Cover Page (Include student names and student Ids) Executive Summary (If appropriate should be written last to focus on key points/findings) Introduction Current Situation Analysis and pertinent Background including a synopsis of the relevant information from the case analysis tool short form. Body May include: Target Market Identification Market Needs Forms of IMC in use Analysis of Case Key Issues/Goals Recommendations Should include: Decision Criteria Assumptions Data Analysis (analysis in appendix and summary info in body) Preferred Alternative with rationale. Justification/Predicted Outcome: It is important that all guesstimates or creative ideas be founded upon some marketing rationale and a solid understanding of the metrics related to the target market and anticipated financial changes/impact. Using target market analysis and education estimation of population, $, and units is appropriate. If you are not confident in your ability to do soPLEASE FEEL FREE TO DISCUSS HOW TO as a team with the professor well in advance of your case presentation. Conclusion References Recommend that you source business journals, periodicals, and textual references as well as any online research. Make sure you support your ideas with facts and figures. Please try to use your own words and ideas based on research rather than copy and paste others words from the internet. You should USE PROPER HARVARD style in-line citations, image source citations, and an alphabetical CITATION LIST in a references section. Appendices All charts, financials, visuals, and other related items can be placed here and referenced in the report. #b e o p q x   " + 6  s ')]^¾¾¾¾h Zkhs lhs l6 hs l6hs lhHr hHrhs l hHr0JhHrhHr0Jh hHrhHrhHr5>*CJaJhHrhHr5>*CJaJ,#$d e p    # 5 B  & Fgds lgds l & FgdHrgdHr$a$gdHr ^igdHrgdHr^gds l & Fgds l,1h/ =!"#$% s2 0@P`p2( 0@P`p 0@P`p 0@P`p 0@P`p 0@P`p 0@P`p8XV~ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@_HmH nH sH tH @`@ NormalCJ_HaJmH sH tH Z@Z Hr Heading 1$<@&5CJ KH OJQJ\^JaJ DA D Default Paragraph FontViV  Table Normal :V 44 la (k (No List bob HrHeading 1 Char.5CJ KH OJQJ\^J_HaJ mH sH tH PK![Content_Types].xmlN0EH-J@%ǎǢ|ș$زULTB l,3;rØJB+$G]7O٭VvnB`2ǃ,!"E3p#9GQd; H xuv 0F[,F᚜K sO'3w #vfSVbsؠyX p5veuw 1z@ l,i!b I jZ2|9L$Z15xl.(zm${d:\@'23œln$^-@^i?D&|#td!6lġB"&63yy@t!HjpU*yeXry3~{s:FXI O5Y[Y!}S˪.7bd|n]671. tn/w/+[t6}PsںsL. J;̊iN $AI)t2 Lmx:(}\-i*xQCJuWl'QyI@ھ m2DBAR4 w¢naQ`ԲɁ W=0#xBdT/.3-F>bYL%׭˓KK 6HhfPQ=h)GBms]_Ԡ'CZѨys v@c])h7Jهic?FS.NP$ e&\Ӏ+I "'%QÕ@c![paAV.9Hd<ӮHVX*%A{Yr Aբ pxSL9":3U5U NC(p%u@;[d`4)]t#9M4W=P5*f̰lk<_X-C wT%Ժ}B% Y,] A̠&oʰŨ; \lc`|,bUvPK! ѐ'theme/theme/_rels/themeManager.xml.relsM 0wooӺ&݈Э5 6?$Q ,.aic21h:qm@RN;d`o7gK(M&$R(.1r'JЊT8V"AȻHu}|$b{P8g/]QAsم(#L[PK-![Content_Types].xmlPK-!֧6 0_rels/.relsPK-!kytheme/theme/themeManager.xmlPK-!R%theme/theme/theme1.xmlPK-! ѐ' theme/theme/_rels/themeManager.xml.relsPK]   8@0(  B S  ?MO^bb..]b.. U`Ner@Jh^`OJQJo(hHh^`OJQJ^Jo(hHohp^p`OJQJo(hHh@ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohP^P`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohpp^p`OJQJo(hHh@ @ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohPP^P`OJQJo(hHNer U                   Zks l)"}Hr@@UnknownG*Ax Times New Roman5Symbol3. *Cx Arial?= *Cx Courier New;WingdingsA$BCambria Math"qhZGZG**!243QHP ?Hr2!xxJ1% "CASE STUDY REPORT FORMAT GUIDELINEweaverd Duane Weaver  Oh+'0  $0 P \ ht|$CASE STUDY REPORT FORMAT GUIDELINEweaverd Normal.dotmDuane Weaver2Microsoft Office Word@@M@M*՜.+,0( hp   Malaspina University-College #CASE STUDY REPORT FORMAT GUIDELINE Title  !"#$%'()*+,-0Root Entry FPaM21Table "WordDocument.SummaryInformation(DocumentSummaryInformation8&CompObjr  F Microsoft Word 97-2003 Document MSWordDocWord.Document.89q