ࡱ> /1,-.E@ #bjbj /zb\\\8<ЅLj"$RRRRLRRZR>x pC\wxL0LxRDfjD6jThe University of Scranton Annual Giving Programs 2005 OPERATIONAL PLAN ACTION STEPSMEASURABLE OUTCOMESACCOUNTABILITY/ ASSESSMENTSCHEDULERESOURCES Establish cash and pledge goals for all phases of the Annual Fund Presidents Circle Campaign 2005 (Major Donors) Develop new Giving Society1888 Club. Four direct mailings-March, June, September, and mid-November Phone Calls in early December Goal of six visits per month Presidents Circle Recognition events in December and May Divide top 300 prospects into geographic regions and meet with MGOs to discuss their solicitation strategy. Utilize volunteers more effectively; recruit volunteers to accompany development officers on visits. Goal established at $3,650,000 Presidents Circle $2,850,000 Phonathon $480,000 Reunion $300,000 Parent Campaign $235,000 University Employee $100,000 Community Campaign $135,000 Young Alumni $135,000 Matching Gift $150,000 Senior Class Gift 500 Donors Goal $2,850,000 (Increase $66,162) Goal of 1,025 Members (Increase 39) Generate additional $66,162 for the Annual Fund, with a minimum membership increase of 39 new members from existing donor base and new donors.Director of Annual Giving Programs Assistant Director of Annual Giving Assistant Director of Annual Giving for Reunion Gifts Manager of Young Alumni Giving Director of Annual Giving Assistant Director of Annual Giving Assistance from Major Gift Officers1/01/2005 12/31/2000 Calendar 2005Existing Budget + $10,000 allocation for Reunion Giving Position Prospect Researcher AF Budget Prospect Researcher Conduct Phonathon Campaigns Alumni/Friends Direct Mail and year round Phonathon Campaigns. Develop necessary campaign material. Hire Grad. Assistant and initiate training sessions. Recruit, hire and provide on-going training to student callers to accomplish desired outcomes. (40-50) Procure calling cards Continue nightly incentives and goals Work creatively (additional $1.00 per hour incentive) to recruit students for intersession and summer phonathon. Conduct Reunion Campaign Hire Assistant Director to develop Reunion Giving Strategy. Recruit Reunion Giving Chair in July Develop class leadership pyramid Friendly competition among classes for meaningful award presentation. Three letters to reunion class. Directors letter, two Class Giving Chair Letters. Follow-up in phonathon with calls promoting reunion and class giving. Conduct Parents Campaign. Develop necessary campaign material. Procure prospect database. Personal visits to select parents Discuss special project with Marty Langan Follow-up phonathon calls from students. Parent reception with Father Pilarz during freshman move in. Parent Luncheon during family weekend. Intimate parent gathering in yield areas during admissions sessionssensitivity to Fathers scheduling. Conduct University Employee Family Campaign. Recruit volunteer leadership. Recruit and develop peer teams Procure up-to-date University personnel list. Prepare necessary Campaign promotional materialtwo appeal letters, FLASH email blast, payroll insert. Follow-up phone calls Campaign Celebration for volunteer recognition. New-employee welcome letter and gift. Conduct Community Campaign. Review database before the Kick-off in February to determine which prospects will be solicited for larger gifts. Review and update the SYBUNT and NON-DONOR database, using various sources such as the University vendor list, newspaper, etc. Recruit volunteers. Enhance volunteer committee solicitation techniques by conducting a workshop during kickoff. Draft Marketing plan Send appeal letter and have volunteers follow-up with visits or phone calls. Plan recognition event and celebration of goal. Conduct Young Alumni Campaign Develop Young Alumni Marketing Strategy to promote Young Presidents Circle membership and benefits. Cultivate relationships by making personal visits and solicitations Email solicitations to all Young Alumni July 1. Attend alumni events in areas of young alumni concentration New Matching Gift Implement HEP Matching Gift Strategy to secure MG dollars and reverse downward trend in securing matching gifts from constituents. Senior Class Gift. Educate-educate-educate Develop a working relationship with student leaders (SGA President, Senior Class Officers, Orientation Leaders). Establish a schedule for regular meetings with appropriate representatives of Student Services/Volunteer Services. Explore various methods available to promote the reason for and benefit of giving to Scranton after graduation. Explore the development of a student-led advisory/working committee for various phases of the Annual Giving Program Design target marketing plan2 appeal letters, emails, FLASH, Office attendance at Senior Salute. Ask parents to purchase book plate. Generate $480,000 for The Annual Fund Raise $300,000 for Annual Fund Generate $235,000 for the Annual Fund Generate $100,000 for the Annual Fund Generate $135,000 for the Annual Fund Generate $135,000 in revenue Generate $150,000 in matching gifts through aggressive processing. Goal is participation in the Annual Fund. Increase awareness within the student community of the importance of the Annual Fund.Manager of Young Alumni Giving Programs Graduate Assistant Asst. Director of Annual Fund for Reunion Giving (new position) Class Liaisons Assistant Director of Annual Giving Assistant Director of Annual Giving Assistant Director of Annual Giving Programs Manager of Young Alumni Giving Director of Annual Giving Programs Director of Information Services Gift Processors Manager of Young Alumni Giving Programs  1-23-05 12-15-05 7/05-5/06 2/01-12/02 2/02-5/02 1-2-2005 to 5-31-05 1/2/05 12/31/05 Every Day 9/02-5/15 Existing Budget Existing Budget Existing Budget Existing Budget Existing Budget Existing Budget Existing Budget $2,500 Investment Existing Budget   GOAL: Develop efficient and creative methods to grow participation and gifts for The University of Scranton Annual Fund OBJECTIVE : Raise $3,650,000 in unrestricted and restricted revenue in support of University budget allocations. 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