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, , , , , , Press Release
19 January 2012
PEARSON RELEASES NEW WAVE OF INTERACTIVE TEXTBOOKS FOR
APPLES IPAD
Innovative iBooks textbooks feature Pearsons respected learning content
enhanced with video, audio, assessment, interactive images and 3D
Pearson, the worlds leading learning company, is today publishing a new suite of multimedia textbooks and reference titles for Apples iPad. The full-color books, designed for pre-schoolers, school students and learners of all ages, are available today through a new education channel on the iBookstore. They feature Pearsons respected learning content brought to life with video, audio, assessment, interactive images and 3D animations.
Pearson is publishing its first suite of new books to coincide with the launch of Apples
iBooks textbooks. They feature new, specially-created content from two parts of Pearson:
leading education services and technology company Pearson North America and world renowned illustrated reference publisher DK.
The new titles include some of Pearsons market-leading high school textbooks re-imagined
for the iPad. Miller & Levine Biology, Algebra 1 and Environmental Science: Your World,
Your Turn are available today, with Chemistry, Geometry and Algebra 2 following soon. An
estimated four million American high school students have studied math and science
through the print versions of these programs.
Reflecting the potential of Apples iBookstore to reach consumer learners, Pearson is also
releasing four titles from DK that will appeal to students aged three to 103: My first ABC;
Dinosaurs & Prehistoric Life; DK Natural History: Mammals-Carnivores; and DK Natural
History: Insects. These new DK books are based on titles that have sold approximately one
million copies in more than 20 languages.
In total, the first wave of Pearson books contains approximately 7,000 pages of learning
content, 1,000 interactive widgets (including 3D animations and Keynote presentations),
more than 100 videos and some 5,000 test questions so that students can check their
understanding.
Genevieve Shore, Pearsons CIO and director of digital strategy, said:
These books break new ground in digital and mobile publishing. If you open one of these
books, you will discover how a three-year-old learns his first words, how his heart beats,
how you solve equations and how dinosaurs lived. Were delighted with the results and we
hope that readers, students, teachers and parents are too. We see enormous potential to
create these kinds of programs for more subjects, more stages of learning and more
geographic markets.
Pearson, the worlds leading learning company, is a pioneer in the use of digital and mobile
technologies to transform and enhance education and publishing. Pearson reported
revenues of approximately $9bn in 2010 and generated approximately $3bn in digital
revenues in 2011.
Penguin, Pearsons consumer publishing division, now has approximately 10,000 eBooks
available including bestsellers such as Kathryn Stocketts The Help, Stephen Frys The Fry
Chronicles, Deborah Harkness A Discovery of Witches and Patricia Cornwells Red Mist.
Around the world, hundreds of millions of students and teachers use Pearsons learning
technologies including:
MyLabs, which provide online adaptive learning for school and college students;
Pearson Learning Studio, which powers elearning for many of Americas leading
higher education institutions;
Dash, Pearsons award-winning app that gives teachers mobile access to multimedia
learning materials and personalized lessons;
OLE, Pearsons Online Learning Exchange, which connects teachers to thousands of
learning objects, videos, animations and photos to help them customize their lessons
and teach their own way; and
PowerSchool (acquired from Apple in 2006), which provides powerful tools for
teachers to monitor their classrooms, record student progress and communicate with
parents. PowerSchool Parent and PowerSchool Student, two new free apps for
iPod Touch, iPhone and iPad, give real-time access to attendance, grades, assignments
and test scores to the ten million students and their parents in 65 countries whose
schools use PowerSchool.
For more information:
Pearson plc: Luke Swanson/ Charles Goldsmith + 44 (0) 207 010 2313
Pearson North America: Wendy Spiegel + 1 800 745 8489
Penguin/ DK: Toby Jones/ Rachel Kempster + 44 (0) 207 010 3345
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