ࡱ> RTQq` bjbjqPqP 76:: ${2228jT,&46,,,|V# $<\$ 3333333$ 5h73%!""N%%3,|j3;(;(;(%8,B:3;(%3;(;(r52T`653B i2y&p2330&4268&68535368I3\|$>$,;($$ %|$|$|$33'd|$|$|$&4%%%%D D  Project Proposal On Analysis of sales promotion and advertising strategies Prepared by Mr. Atanu Maity Roll No : 000-0000000 XXXX XXXX University  Table of Content  TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc291313394" INTRODUCTION:  PAGEREF _Toc291313394 \h 3  HYPERLINK \l "_Toc291313395" OBJECTIVES:  PAGEREF _Toc291313395 \h 4  HYPERLINK \l "_Toc291313396" HYPOTHESIS:  PAGEREF _Toc291313396 \h 4  HYPERLINK \l "_Toc291313397" METHODOLOGY:  PAGEREF _Toc291313397 \h 5  HYPERLINK \l "_Toc291313398" PRIMARY DATA:  PAGEREF _Toc291313398 \h 5  HYPERLINK \l "_Toc291313399" SECONDARY DATA:  PAGEREF _Toc291313399 \h 5  HYPERLINK \l "_Toc291313400" BIBLIOGRAPHY:  PAGEREF _Toc291313400 \h 5  Analysis of sales promotion and advertising strategies INTRODUCTION: Sales promotions are action-focused marketing events whose purpose is to have a direct impact on the behavior of the firms customers. There are three major types of sales promotions: consumer promotions, retailer promotions, and trade promotions. Throughout the world, sales promotions offered to consumers are an integral part of the marketing mix for many consumer products. Increasing importance of sales promotions as a percentage of the total advertising and promotional budget and increasing at a rate of 12 percent per year over the last 10 years, studies that strive to understand the impact of sales promotions on consumers are very important. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations and objectives as well. Advertising strategies focus on achieving three general goals 1) promote awareness of a business and its product or services; 2) stimulate sales directly and "attract competitors' customers"; and 3) establish or modify a business' image. OBJECTIVES: To examine the sales promotion & Advertising Strategies. HYPOTHESIS: Every product launched by the company is promoted to increase its sales. METHODOLOGY: Study is going to be conducted in the District Kanpur in Uttar Pradesh. PRIMARY DATA: A questionnaire survey will be conducted for the purpose of the study. The study is based on primary as well as secondary data. Primary data will be collected from a sample of 75 respondents of Kanpur District chosen using non-probability judgment sampling and using a structured questionnaire. SECONDARY DATA: Secondary data is the data, which is already in existence. It will be collected mainly through internet and some help will also be taken from books and articles. Secondary sources of data will include publication of Self Help Groups, Journals and Periodicals. BIBLIOGRAPHY: 1.  HYPERLINK "http://publishing.eur.nl" http://publishing.eur.nl 2.  HYPERLINK "http://www.enotes.com" http://www.enotes.com         For Project Report of this project email at  HYPERLINK "mailto:info@readymadeproject.com" info@readymadeproject.com MBA Project Synopsis / Proposal Provided by  HYPERLINK "http://www.programmer2programmer.net" http://www.programmer2programmer.net  HYPERLINK "http://www.readymadeproject.com/html/resource_download_mba_projects.aspx" http://www.readymadeproject.com  PAGE 1 PAGE RTZ[ӱӊ|fUA4h>JhZVOJQJ^J&hwhZV5>*CJOJQJ^JaJ h>JhZV0JOJQJ^JaJ*jhZVOJQJU^JaJmHnHuhZV0JOJQJ^JaJ$h>JhZV0JCJOJQJ^JaJ&hQhQ5>*CJ(OJQJ^JaJ(&hwhZV5>*CJ(OJQJ^JaJ(hZVCJOJQJ^JaJ h>JhZVCJOJQJ^JaJh>JhZV0JaJ hmhZV0JOJQJ^JaJTUVWXYZ[\]^_`a}~$a$gdUCgdUC/ }  j   G H V  $dha$gdZVgdUC$a$gdUC ! $a$gdUCgdUC   ) * + , - . / 0 1 M N O P [ \ ] rηXHhYh],0JmHnHsH u2jh],hUC>*B*UmHnHphu j}hUCUmHnHujh],UmHnHuh],mHnHu2jh],hUC>*B*UmHnHphuh],mHnHuhYh],0JmHnHu$jhYh],0JUmHnHuh>JhZVOJQJ^J!jh>JhZVOJQJU^J] w x y z { | } ~   ¹«p¹«V2jh],hUC>*B*UmHnHphu jqhUCUmHnHuhYh],0JmHnHsH u2jh],hUC>*B*UmHnHphuhYh],0JmHnHuh],mHnHu$jhYh],0JUmHnHujh],UmHnHu jwhUCUmHnHuh],mHnHu!         8 9 : ; H I J d e f g h i j k l ¹«p¹«V2jh],hUC>*B*UmHnHphu jehUCUmHnHuhYh],0JmHnHsH u2jh],hUC>*B*UmHnHphuhYh],0JmHnHuh],mHnHu$jhYh],0JUmHnHuh],mHnHujh],UmHnHu jkhUCUmHnHu      F ¹««Հ¹obWE#hQhQ5CJOJQJ^JaJh>JhZV0JaJh>JhZVOJQJ^J!jh>JhZVOJQJU^J jYhUCUmHnHu2jh],hUC>*B*UmHnHphuhYh],0JmHnHuh],mHnHu$jhYh],0JUmHnHuh],mHnHujh],UmHnHu j_hUCUmHnHuF G V VXZ\h <?@PRTUdehƨsssssb[NhZVhZVOJQJ^J h>JhZV h>JhZVCJOJQJ^JaJ)h>JhZVB*OJQJ^JmH phsH )hZVhZVB*OJQJ^JmH phsH h>JhZVmH sH :h>JhZV5>*B*CJOJQJ\^JaJmH phsH h>JhZVOJQJ^JhZVhZV0JOJQJ^Jh>JhZV0JaJ#hQhZV5CJOJQJ^JaJYZ[\h ?@dh@1$7$8$H$gdZV$dh1$7$8$H$a$gdZVdhgdZV & Fd@@1$7$8$H$gdUChd@@1$7$8$H$^hgdUC & Fd@@1$7$8$H$gdUCgdUCd@@1$7$8$H$gdUC@PTUde 7$8$H$gd*Ti$hdh^ha$gdZV $dha$gdZV $dha$gdZVdh@1$7$8$H$gdZVdhgdZVhiuږzvzvzvzvhdvhfjhfUmHnHuhUCjhUCUh*Tih*TiCJOJQJ^J_H9aJh>JhZVOJQJ^J'jhwhZVOJQJU^JhwhZV0JOJQJ^J'jhwhZVOJQJU^JhZVhZVOJQJ^JhZVOJQJ^JjhZVOJQJU^J"  @Aopqܻt`\E,h!h[R5B*CJ OJQJ^JaJ phhZV'h$<hZV0J5CJOJQJ^JaJ2jh$<hZV5CJOJQJU^JaJ'h$<hZV0J5CJOJQJ^JaJ0jh$<hZV0J5CJOJQJU^JaJ$h$<hZV0JCJOJQJ^JaJjh@UmHnHuhUChfjhfUmHnHujh[RUmHnHu $a$gd@gd@$a$gd[R$a$gdUCpqr͙|͙gcN>Nh>Jh@0J5OJQJ^J(jh>Jh@0J5OJQJU^Jh@)h>Jh@B*CJOJQJ^JaJph8j h!h@B*CJOJQJU^JaJph-h!h@0JB*CJOJQJ^JaJph8j h!h@B*CJOJQJU^JaJph2jh!h@B*CJOJQJU^JaJph)h!h@B*CJOJQJ^JaJphh[R¾h*TihUCh@h>Jh@5OJQJ^J(jh>Jh@0J5OJQJU^J$h@0J5OJQJ^JmHnHu50P:p*Ti/ =!"#$% }DyK _Toc291313394}DyK _Toc291313394}DyK _Toc291313395}DyK _Toc291313395}DyK _Toc291313396}DyK _Toc291313396}DyK _Toc291313397}DyK _Toc291313397}DyK _Toc291313398}DyK _Toc291313398}DyK _Toc291313399}DyK _Toc291313399}DyK _Toc291313400}DyK _Toc291313400DyK http://publishing.eur.nlyK Lhttp://publishing.eur.nl/yX;H,]ą'cDyK http://www.enotes.comyK Fhttp://www.enotes.com/yX;H,]ą'cDyK info@readymadeproject.comyK Zmailto:info@readymadeproject.comyX;H,]ą'c#DyK %http://www.programmer2programmer.netyK dhttp://www.programmer2programmer.net/yX;H,]ą'cDyK Ihttp://www.readymadeproject.com/html/resource_download_mba_projects.aspxyK http://www.readymadeproject.com/html/resource_download_mba_projects.aspxyX;H,]ą'c@@@ NormalCJ_HaJmH sH tH V`V ZV Heading 3$<@&5CJOJQJ\^JaJDA@D Default Paragraph FontRi@R  Table Normal4 l4a (k@(No List6U@6 + Hyperlink >*B*ph:o: ZVpj ff1dd[$\$_H9o ZVnw0a`!0 ZV HTML Cite6].`. 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