ࡱ> TVSY 3bjbjWW d==/]^^^^^^^rrrrr\r Ljjjjj"   $ J ^jj ^^jj^j^j rr^^^^ RZ  ^^ j4 Vٝrr~ MIDS 454 Models of Management Mondays and Thursdays, 6:00-10:15 p.m. Summer 2001 Dr. Stanton Cort, Marketing Dr. Vasudevan Ramanujam, Policy/Strategy Office: Enterprise 598 Office: Enterprise 510 Office Phone: 368-2064 Office Phone: 368-5100 E-mail:  HYPERLINK mailto:sgc3@po.cwru.edu sgc3@po.cwru.edu E-mail:  HYPERLINK mailto:vxr@po.cwru.edu vxr@po.cwru.edu Office Hours: by appointment Office Hours: by appointment Dr. Ronald Fountain, Finance Dr. Matthew Sobel, Operations Office Phone: (216) 621-1985, Ext. 3005 Office: Enterprise 601 E-mail:  HYPERLINK mailto:rgf2908@po.cwru.edu rgf2908@po.cwru.edu Office Phone: 368-6003 Office Hours: by appointment E-mail: mjs13@po.cwru.edu Office Hours: by appointment Dr. Julia Grant, Accountancy Office: Sears 642 Office Phone: 368-3811 E-mail:  HYPERLINK mailto:yxw36@po.cwru.edu yxw36@po.cwru.edu Office Hours: by appointment Course Objective This course explores methods for modeling and measuring business processes at the firm, business unit, and work group levels. Emphasis is placed on the information required to evaluate performance at the three levels, to diagnose opportunities for improving the design of the processes and for evaluating financial investments in alternative process designs. Models for measuring and evaluating processes are drawn from accounting, finance, and operations management to provide a multifaceted view of current performance and opportunities for improvement. Class Meetings Because of the quantity of material and pace of coverage, it is essential that students are well prepared for each class meeting. The success of team learning and in-class exercises require that all readings and assignments be done carefully in advance. Grading Policy Grades will be weighted based on the number of sessions per topic (finance, marketing, operations, and policy/strategy). Texts and Required Materials Groppelli, A.A., and Nikbakht, Ehsan. Finance: A streamlined course for students and business people, Hauppauge, NY: Barrons Educational Series, Inc. Weil, Roman L, and Davidson, Sydney Accounting: The Language of Business, Thomas Horton & Daughters. Anthony, Robert, Hawkins, David, and Merchant, Kenneth. Accounting: Text and Cases McGraw-Hill Higher Education Saturday, June 2 Orientation Session Topics: Models of Management: An Overview The Cycle Model of the Firm Readings: ? Monday, June 4 6:00-8:00 p.m. (Julia Grant) Representations useful to different stakeholders for different purposes Readings: AHM Chapters 1 and 2 Assignments: C2-1; P1-4, P1-5 Financial Statements of Microsoft, IBM and Amazon.com Look over the results of Microsoft, IBM and Amazon.com; compare to the peasants. Carefully consider and analyze the three basic statements. Is there any other important information in the annual report? Monday, June 4 8:15-10:15 p.m. (Vasudevan Ramanujam) Topic: Controlling firm performance Case: Blind Ambition: How the Pursuit of Results Got Out of Hand at Bausch & Lomb Readings: The Performance Measurement Manifesto Control in an Age of Empowerment Thursday, June 7 6:00-8:00 p.m. (Julia Grant) Useful representations, continued - External Reports Readings: AHM, Chapters 2, 3, 11; handout Assignments: C 2-3; C3-2; C11-2 Thursday, June 7 8:15-10:15 p.m. (Vasudevan Ramanujam) Topics: How industry structure determines firm performance Analyzing industry structure and profitability Case: Sunrise Medical Inc.s Wheelchair Products Readings: The Structural Analysis of Industries Generic Competitive Strategies Competing for Advantage Monday, June 11 6:00-8:00 p.m. (Julia Grant) Evaluation of financial position, continued Readings: AHM, chapters 5 and 6 Assignments: AHM C5-2, Dilly Dairy (handed out in class); AHM C6-3 For Grennell Farm, remember that the income statement starting point, Sales Revenue, determines much of what follows. In particular, the Cost of Goods Sold is the inventory costs of the products for which revenue has been recognized. The period costs are those incurred during the same period for which the revenue has been recognized. You will need to plug Retained Earnings to make the balance sheet balance; then show your reconciliation of the beginning and ending Retained Earnings balances. What revenue recognition methods do Microsoft, IBM, and Amazon.com use? What inventory accounting and revenue recognition methods do Microsoft, IBM and Amazon.com use? What was cost of goods manufactured (or purchased) for each company for the years covered? Monday, June 11 8:15-10:15 p.m. (Stan Cort) How marketing helps generate value Topic: Brain surgery, rocket science and hearing little voices, The marketing perspective Marketing capabilities Marketing functions ABC analysis Readings: The Theory of the Business The e- Capabilities of Market-Driven Organizations The 4P Classification of the Marketing Mix Revisited Thursday, June 14 6:00-8:00 p.m. (Julia Grant) Evaluation of financial position, continued Readings: AHM Chapter 7, review balance sheet ratios in Chapters 2, 5, and 8 Assignments: AHM C7-1, no journal entries neededuse the transaction analysis format. Examine the Microsoft, IBM, Amazon.com statements for information related to depreciation methods and lives, and capitalized interest. Do you gain any insight from considering these disclosures? How does the existence of these assets affect inventories and cost of goods sold? Thursday, June 14 8:15-10:15 p.m. (Stan Cort) ABC, QFD, IT, PDQ, and all that Topics: What is a product service anyway? Linking the voices of the customer and the company Linking supply chain members Readings: The house of Quality Introduction to Supply Chain Management Channel Planning Case: Calyx & Corolla Monday, June 18 6:00-8:00 p.m. (Julia Grant) Evaluating the financial position of the firm as a whole Readings: AHM, Chapters 8, 9 Assignments: AHM P8-3, P8-6 (but use effective interest method, not straight line); C8-1 (only question 1); P 9-6. Study all liability and equity information for Microsoft, IBM, and Amazon.com, identifying types of debt, priorities of claims, etc C8-1 (only question 1); P 9-6. Study all liability and equity information for Microsoft, IBM, and Amazon.com, identifying types of debt, priorities of claims, etc Monday, June 18 8:15-10:15 p.m. (Stan Cort) Letting the customers buy the way they want to Topics: Supply chain (or access chain) decisions Managing supply chain members Readings: From Value Chain to Value Constellation Characteristics of Electronic Markets Designing Mature Internet Business Strategies: The ICDT Model The Power of Virtual Integration: An Interview with Dell Computers Michael Dell Case: Ford Motor Company Supply Chain Strategy Thursday, June 21 6:00-8:00 p.m. (joint session - Julia Grant and Stan Cort) Identifying and gathering information for monitoring people and processes Internal Reports Readings: AHM Chapters 15 and 16 Assignments: C 15-1; P15-4; P16-1; P16-2 How do the peasants want to be evaluated? Thursday, June 21 8:15-10:15 p.m. (Stan Cort) Access chain management Topics: Cost/expense manage Revenue/ business-scope enhancement Cases: Solectron Ford Motor Company Monday, June 25 6:00-8:00 p.m. (Julia Grant) Evaluation of product and process performance over time Readings: AHM Chapter 17; Chapter18 pp. 557-568; 572-579 Assignments: AHM P17-4; P 18-4 How would you suggest that Microsoft, IBM and Amazon.com allocate overhead? Monday, June 25 8:15-10:15 p.m. (Stan Cort) Customer/consumer decision making Topics: The value of a customer Structuring markets Customer decision making Readings: Manage Marketing by the Customer Equity Test Taxonomy of Buying Decision Approaches Case: Calyx and Corrolla (for review and discussion) Thursday, June 28 6:00-8:00 p.m. (Julia Grant) Monitoring people and processes; in-depth use of internal information for evaluation Readings: AHM Chapter 26 Assignments: At the Caf: AHM C26-3 Remember to put yourself into the role of the decision-maker. Take home exam distributed Thursday, June 28 8:15-10:15 p.m. (Stan Cort) Getting paid for the value you deliver Topics: Customer v. shareholder value The value-based pricing dodge e-Commerce in real life: A nightmare on e-street? Readings: Pricing Decisions Taxonomy of Buying Decision Approaches Case: Biopure Corporation Monday, July 2 6:00-10:15 p.m. (Matthew Sobel) Operations Process Analysis Readings: Process Fundamentals Mcdonald Corporation Burger King Corporation Kristens Cookie Company (A) Assignment: Carefully read the material above and prepare to discuss the following questions: What are the major operational differences between McDonald and Burger King, and how do those differences relate to each companys method of competing in the marketplace? 2. Key questions 1, 2, 3, and 4 in Kristens Cookie Company (A). Distributed: Guidelines for the executive summary of National Cranberry Cooperative (A) Thursday, July 5 6:00-8:00 p.m. (Ron Fountain) The role of finance and financial analysis in creating value. Readings: Finance- Introduction Chapters 1, 2, & 16 Thursday, July 5 8:15-10:15 p.m. (Matthew Sobel) Production System Analysis Readings: National Cranberry Cooperative (A) Assignment: Executive summary of National Cranberry Cooperative (A) Distributed: A Note on the Management of Inventories Monday, July 9 6:00-8:00 p.m. (Matthew Sobel) Inventory Management Waiting Line Models Readings: A Note on the Management of Queues Distributed: ACME Widgets; guidelines for the executive summary of NYPD Patrol System Monday, July 9 8:15-10:15 p.m. (Ronald Fountain) The time value of money and its role in value creation Readings: Finance Chapters 3, 4 & 10 Thursday, July 12 6:00-8:00 p.m. (Ron Fountain) The costs and other considerations of capital structure Readings: Finance 9,11,13,14, & 15 Thursday, July 12 8:15-10:15 p.m. (Matthew Sobel) Service Capacity Management; Supply Chain Management Readings: NYPD Patrol System Assignment: Executive summary for NYPD Patrol System; homework on ACME Widgets Monday, July 16 6:00-8:00 pm (Vasudevan Ramanujam) Topics: How industry structure determines firm performance The resourse-based view (RBV) of strategy Case: Wal-Mart Stores, Inc. Readings: The Value Chain and Competitive Advantage Competing on Resources: Strategy in the 1990s Strategic Intent Competing for the Future The Core Competence of the Corporation Monday, July 16 8:15-10:15 p.m. (Ronald Fountain) Principles and problems of capital budgeting Topic: Making investments pay off Reading: Finance Chapters 6, 7, & 8 & Capital Budgeting article Thursday, July 19 6:00-8:00 p.m. (Vasudevan Ramanujam) Topics: Using strategy to drive performance and performance measurement: Building a Balanced Scorecard Case: Mobil USM&R (A1) Readings: The Balanced Scorecard: Measures Drive Performance Putting the Balanced Scorecard to Work Thursday, July 19 8:15-10:15 p.m. (Ronald Fountain) Mergers and acquisitions Topic: How and when to do it right, not wrong Reading: Finance - Chapter 19 Monday, July 23 6:00-8:00 p.m. (Vasudevan Ramanujam) Topics: Organizational Context and its Influence on Strategy Implementation The 7-S Model Case: Andersen Consulting (Europe): Entering the Business of Business Integration Readings: The Congruency between Organizational Structure and Strategy Structure is not Organization Monday, July 23 8:15-10:15 p.m. (Ronald Fountain) A case will be assigned for analysis and discussion in class Thursday, July 26 6:00-8:00 p.m. (Vasudevan Ramanujam) Strategy and Value Creation Topics: The Shareholder Value Model The Value Chain Case: Guidant Corporation: Shaping Culture through Systems Readings: Selecting Strategies that Create Shareholder Value Have We Been Measuring Success with the Wrong Ruler? The Real Key to Creating Wealth A Value System for Shareholders All about EVA In addition to these, review the readings from June 4. Thursday, July 26 8:00-10:15 p.m. (All Faculty) Joint course wrap up  Tgp234DE^_]^abv w    m  !5YZ ELM12K566j]U>*jUjU0JjU jU5Q EFGSTUT,@W $ EFGSTUT,@W    H I m  # H t 6TW T p&JK}w ;    H I m  # H t 66TWXY7Z[\   E1JKL{  WXY7Z[\   E1JKL{ _E/RG~|yv6E[t"#~&\|Bs8bp-KLzE/*nL^+  !E!!!^"""""#|##$7$$ %'%;%<%m%n%%%('D'{''''(D(E(y((((());)=)m)))))***K*6CJCJ>*5665^{ _E/RG~*x*xEd B_Xx,[H }~{xu2\UVWDv%&'OoJKLcv>^Fr.Ed B_Xx,[Hp }! 9 V | !E!d!!!!!"!"9"! 9 V | !E!d!!!!!"!"9"T""""""#r####$ $ $8$_$$$$$ %;%<%=%n%%~{xuGgt789o#EqrsO~01.9"T""""""#r####$ $ $8$_$$$$$ %;%<%=%n%%%%$%%%%%W&&&'F'''''(D(E(F(y((();)<)=)m)))***L******+<+=+>+r+++,,I,,,,-4-G-b------.S.T.U... /I/p/q/r//// 0 0C000091Y1Z1[11112 2D2U22   -DcZ%%%W&&&'F'''''(D(E(F(y((();)<)=)m)))**$$ & F$**L******+<+=+>+r+++,,I,,,,-4-G-b------K****!+<+>+r+++++,,,,I,--.T.U...... //p/// 0B0J0K00000091[1112'2(2Z2[222222W33333566CJCJ56;-.S.T.U... /I/p/q/r//// 0 0C000091Y1Z1[11      ` 1112 2D2U2223%3H3W33333    F   `    223%3H3W33333 / =!"#`$`%DyK sgc3@po.cwru.eduyK 0mailto:sgc3@po.cwru.eduDyK vxr@po.cwru.eduyK .mailto:vxr@po.cwru.eduDyK rgf2908@po.cwru.eduyK 6mailto:rgf2908@po.cwru.eduDyK yxw36@po.cwru.eduyK 2mailto:yxw36@po.cwru.edu [(@(NormalCJmH 2@2 Heading 1$@&5>*0@0 Heading 2$@&544 Heading 3$@&6CJ44 Heading 4$@&>*CJ8@8 Heading 5$@& 6<A@<Default Paragraph Font(U@( Hyperlink>*B*0B@0 Body Text 56CJ8V@8FollowedHyperlink>*B* .>@".Title $ F5/dKK*3$. 6{9"%*-13!"%'(*,-/0W%23 #&)+13D^]a/XXXX _Hlt514729835//y&.IM 0 9 : C )-&*2 6 '!.!g!l!!!h$p$q$v$f%k%j'o'/(1(4(=(>(G(((**8,A,---.[.b./O^ad#.e j G H _i!0x~no6<jo[\ """"#$h$x$%%a'o''')%)/imh2\\FORBES\imh2$\MIDS 454.docimh2\\FORBES\imh2$\MIDS 454.docimh2\\FORBES\imh2$\MIDS 454.docimh2\\FORBES\imh2$\MIDS 454.docimh2)C:\TEMP\AutoRecovery save of MIDS 454.asdimh2)C:\TEMP\AutoRecovery save of MIDS 454.asdimh2)C:\TEMP\AutoRecovery save of MIDS 454.asdimh2)C:\TEMP\AutoRecovery save of MIDS 454.asdimh2)C:\TEMP\AutoRecovery save of MIDS 454.asdimh21\\FORBES\imh2$\Summer 2001 - Syllabi\MIDS 454.docLJ*x10^`0o(.^`. L ^ `L.  ^ `.xx^x`.HLH^H`L.^`.^`.L^`L.LJ@p$p$p$m$/@@GTimes New Roman5Symbol3& Arial"qhl"UUfUOs'T!20r0"MIDS 454imh2imh2Oh+'0l   ( 4 @LT\d MIDS 454 IDSimh2454mh2Normal4imh2l4792Microsoft Word 8.0@̩UC@e @PE@ɝs'՜.+,D՜.+,\ hp  *Weatherhead School of Business ManagementilTr0  MIDS 454 Title\(RZ _PID_GUID _PID_HLINKSAN{810172D2-4090-11D5-BA1A-005004A6D574}Au mailto:yxw36@po.cwru.edu[;mailto:rgf2908@po.cwru.eduF*mailto:vxr@po.cwru.edu'mailto:sgc3@po.cwru.edu  !"#$%&'()*+,-./012456789:<=>?@ABDEFGHIJLMNOPQRURoot Entry Fx/pZ|ٝWData 31Table;WordDocumentdSummaryInformation(CDocumentSummaryInformation8KCompObjjObjectPoolpZ|ٝpZ|ٝ  FMicrosoft Word Document MSWordDocWord.Document.89q