ࡱ> (*'7 r bjbjUU 7|7|rl  " $ $ $ $ $ $ $Y yH H ] "" " N   Q F   s 0  (  Test 1 Principles of Marketing Test Review 3rd ed Chapters 1-5, 8 4th ed Chapters 1-6, 9 Chapter 1 3rd & 4th ed An Overview of Marketing (2 questions) What is Marketing? Marketing Management Philosophies Differences between Sales, Production and Marketing Orientations Chapter 2 3rd &4th ed Strategic Planning for Competitive Advantage (7 questions) Defining the Business Mission Setting Marketing Plan Objectives Conducting a Situation Analysis Strategic Decisions: Alternatives and Portfolios Describing the Target Market The Marketing Mix Chapter 3 3rd ed Social Responsibility, Ethics, and the Marketing Environment Chapters 3 & 4, 4th ed. Pyramid of Corporate Social Responsibility (6 questions) Ethical Behavior in Business The External Marketing Environment Social Factors and Family Roles Demographic Factors Technological Factors Political and Legal Factors and Major Legislation Chapter 4 3rd ed Developing a Global Vision Chapter 5 4th Multinational Firms (7 questions) External Environment Facing Global Marketers Political Structure and Actions Global Marketing by the Individual Firm How would a company go about marketing in another country? The Global Marketing Mix, look at pricing Culture Chapter 5 3rd ed Consumer Decision Making Chapter 6 4th ed The Consumer Decision-Making Process (6 questions) Information Search Types of Consumer Buying Decisions and Consumer Involvement Factors Influencing Consumer Buying Decisions Social Influences on Consumer Buying Decisions Individual Influences of Consumer Buying Decisions Psychological Influences on Consumer Buying Decisions Chapter 8 3rd ed Decision Support Systems and Marketing Research Chapter 9 4th ed. The Role of Marketing Research (7 questions) Steps in a Marketing Research Project Primary and Secondary Data Planning the Research Design Questionnaire Design Collecting and Analyzing Data Internet and Marketing Research Competitive Intelligence Bring a #882 Scantron and a number 2 pencil. Sit in every other seat. 50 multiple choice and true false questions. 50% book, 50% notes. 13NPrtxz*-/16cXZ^   ( * r 5\H*-fgc2HM -Ncz @ ^@ ` @ ^@ ` !@ ]^@ `@ ^@ p^p`r 9Z S t  D { | ' F g `@ ^@ @ ^@ ` @ ^@ `   p q r  / =!"#$% i0@0 Normal_HmH sH tH <A@< Default Paragraph Fontrfgc2HM -Ncz9ZStD{|'Fgpqt0@000@0@0@000@0@0@0@0@0@0000@0@0@0@0@0@0000@0@0@0@0@0@0000@0@0@0@0@0@0000@0@0@0@0@0@0@0@0@0@0000r  r r bct46{}24[]+-.Zt333333333330dqt Rick UtechtC:\My Documents\TR 3013TI01.docDoc0C:\WINDOWS\TEMP\FrontPageTempDir\TR 3013TI01.docDocOC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of TR 3013TI01.asdDocOC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of TR 3013TI01.asdDocOC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of TR 3013TI01.asdDocOC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of TR 3013TI01.asdDocOC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of TR 3013TI01.asdRUTECHTBC:\DOCUME~1\rutecht\LOCALS~1\Temp\FrontPageTempDir\TR 3013TI01.docDocOC:\WINDOWS\Application Data\Microsoft\Word\AutoRecovery save of TR 3013TI01.asdqt@ccdcDr@@UnknownG:Times New Roman5Symbol3& :Arial"qhY&2O8!202%Test Review 3013 Test I Chs 1-5, 7 Rick UtechtDocZOh+'0 ( D P \hpx&Test Review 3013 Test I Chs 1-5, 7t est Rick UtechtickickNormaleDoc5cMicrosoft Word 9.0T@B @zE@thF8Z՜.+,0  hp|  R &Test Review 3013 Test I Chs 1-5, 7 Title  !"#$%&)Root Entry FQ F+1Table WordDocumentSummaryInformation(DocumentSummaryInformation8CompObjjObjectPoolQ FQ F  FMicrosoft Word Document MSWordDocWord.Document.89q