ࡱ> '` bjbjLULU hn.?.?$5555L 6Yh777778882Y4Y4Y4Y4Y4Y4Y$]nXYQ:8@8Q:Q:XY77{mY!;!;!;Q:v772Y!;Q:2Y!;!;Q>T76 45:RU,Y0YR\]::]0>T]>T8L 96!;A9,m9888XYXY; 888YQ:Q:Q:Q:$ Boom Boom Sports Inc. Marketing Plan You own a marketing firm that specializes in developing marketing plans for a variety of products. Youve been hired by Boom Boom Sports to develop a marketing plan for a new product. Boom Boom Sports is based in Boston, MA. Historically, Boom Boom has manufactured sports equipment in Western Mass. and sold sports equipment to various retailers in Massachusetts such as Decathlon, Olympia Sports, and The Sports Authority. Each team and each individual will be responsible for coordinating, delegating, and ensuring deadlines are met. Find ways of organizing, contributing and assisting each other Use your resources based on talent and interest. Feel free to re-assign internal resources as needed. You are making one group presentation not a series of individual presentations. Practice as it will show if you dont. Ive broken down the marketing plan into a series of tasks. There may be some overlap so itll be up to you as to how you want to present your findings. Your plan should address the business Target Market and the 4Ps. (Place, Product, Promotion, & Price) Your plan should include some element of Market Research whether it is primary or secondary. You should explain what data was collected, how it was collected, its analysis and any conclusions/recommendations based on it. Your plan should consist of specific marketing recommendations based on your plan that address Target Market, 4Ps, and Market Research. In small groups, you will present your marketing plan to the CEO of Boom Boom Mr. George. You will be evaluated on the quality and comprehensiveness of your marketing plan and your interesting sales presentation. Using the framework below, you need to: Framework for Presentation Choose the name of your product. Be creative. Develop a slogan or tagline for the product Identify your target market. Consider the following: Demographics (age, gender, income, occupation) Psychographics (lifestyles, leisure time) Geographics (town, county, state, region, country, etc.) Consumer behaviors Explain your product strategies and decisions Packaging, product benefits, special features that will set this product apart from its competitors, etc. Explain your place strategies and decisions Boom Boom has historically been the manufacturer and wholesaler (distributor). What is going to be the distribution strategy to get this new product into the hands of consumers? (think about practicality, efficiency, and cost when considering the best distribution strategy). Explain your price strategies and decisions Demand-based, cost-based, competition-based, combination, etc. psychological pricing strategies Explain your promotion strategies and decisions Whats your message and how will you communicate it? How and in what format will you reach your customer? Print, broadcast, special events or sales promotions, etc. Describe any advertisements Remember, the more defined your target market, the easier it will be to figure out how to reach them. All marketing decisions should be made with the target market in mind. Name: ___________________________________________ Marketing Plan for Boom Boom 300 Points Use of Class Time PresentationTaskBeginningDeveloping Focused ExemplaryContent Major sections (Target Market & 4Ps, Market Research)Content is unacceptable or missing. (O Points) Few sections are completely addressed in a superior manner. Few sections are organized & well thought out. (60 Points)Most sections are completely addressed in a superior manner. Most sections are organized & well thought out. (80 Points)All sections are completely addressed in a superior manner. All sections are organized & well thought out. Comprehensive report. (100 Points)100Actual presentation/ Presentation of ContentDid not present to class or very poor communication of presentation. Enthusiasm and interest level was absent from presenters. Maintained unacceptable level of eye contact and voice volume. Confidence was missing from presentation. (O Points)Communicated few aspects of presentation to class. Displayed little enthusiasm during the presentation. Maintained unacceptable level of eye contact and voice volume. Need to develop confidence. (60 Points)Communicated some aspects of presentation to class. Displayed some enthusiasm during the presentation. Maintained acceptable level of eye contact and voice volume. Fairly confident presentation. (80 Points) Clearly communicated all aspects of presentation to class. Displayed enthusiasm during the presentation. Maintained exemplary eye contact and voice volume. Confident presentation. Communicated content of report effectively. (100 Points)100DurationLess than 7 minutes (O Points)7-10 minutes (60 Points)10+ minutes (100 Points)100Total300 Name: ___________________________________________ Marketing Plan for Boom Boom 300 Points TaskBeginning - 0Developing - 30 Focused - 40 Exemplary - 50Report & ContentTaskBeginningDeveloping Focused ExemplaryTyped, structured, well written, grammar, spellingNo report was submitted. Final report is unacceptable. Few parts of report are structured or well written. Many grammar and spelling errors. Amateur look. Doesnt look very professional.Most parts of report are structured or well written. Few grammar and spelling errors. Couldve looked more professional. Report is typed, well structured, well written, with no grammar and spelling errors. Very professional look. 50Content Major sections (Target Market & 4Ps, Market Research)Content is unacceptable or missing. (O Points) Few sections are completely addressed in a superior manner. Few sections are organized & well thought out. (60 Points)Most sections are completely addressed in a superior manner. Most sections are organized & well thought out. (80 Points)All sections are completely addressed in a superior manner. All sections are organized & well thought out. Comprehensive report. 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