ĐĎॹá>ţ˙ 68ţ˙˙˙5˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙ěĽÁ#` đż˘bjbjmĽmĽ 7 ĎϢ ˙˙˙˙˙˙¤¨¨¨¨¨¨¨„˘˘˘˘ Ž$š G".ŢŢŢŢŢŢŢŢĆ!Č!Č!Č!Č!Č!Č!$u#hÝ%şě!¨ŢŢŢŢŢě!¨¨ŢŢ"Ž Ž Ž ިިŢĆ!Ž ŢĆ!Ž Ž ě š¨¨–!ŢŇ  °sȢô.†!Ć!"0G"Ž!—&" ‚—&–!—&¨–!0ŢŢŽ ŢŢŢŢŢě!ě!¤ ŢŢŢG"ŢŢŢŢš š š  ž š š š žź4đ"¨¨¨¨¨¨˙˙˙˙ The Research Brief and The Research Proposal Purpose Guidelines for preparing and evaluating a research brief and proposal Understand the connections between a brief and proposal in research design process Preparing a research brief and proposal Research brief - to identify the problem to be researched, the context of the problem, the information needed to address the problem, the nature of the constraints (time and money) within which research must be designed - prepared by the client to be sent to potential research suppliers Contents of a research brief Title Definition of the problem Background to the problem Why research is necessary Statement of research objectives Use of information Target population Contents of a research brief Suggested approach Analysis required Outputs Liaison arrangements Timings Budget Form of proposal Preparing a research brief and proposal Research proposal - to present the approach to the research; what type of research is to be conducted, why this is suitable, how it is to be conducted, the time frame in which it will be completed and the cost that it will incur - prepared by the research suppliers to respond to the brief and to present the research design Preparing a research proposal Must show that you understand the problem and its implications in the wider business context and that you have the expertise to deliver good quality research that will provide the information to address the problem Contents of a research proposal Introduction and background to the problem Statements of the research objectives Approach to the research Deliverables, timetable and costs Relevant previous experience and project team CVs Terms and conditions of business Evaluating a proposal Should be evaluated to ensure that the research approach described will deliver the information required - based on the problem and the research objectives - based on the research design - based on timing and costs - based on experience of researchers Client-research relationship/Ethical considerations Partnership Ethical and professional responsibilities when commissioning and tendering for research Steps of the Process Client 1. Problem identified 2. Problem defined and refined 3. Need for research identified. Information needs clarified 4. Brief prepared and sent to researcher 10. Proposal reviewed: suitability of approach; experience; timings; cost 11. Project Start meeting Researcher 5. Brief examined 6. Information needs examined. Background research completed 7. Discussion with client: problem, context, decision to be made, info needs 8. Research design prepared and costed 9. Proposal prepared and sent to client 12. 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