ࡱ>  @ fbjbj{{ "@(@(@(8x((Nt*t*(***w+w+w+ONQNQNQNQNQNQN$ORRuNw+w+w+w+w+uN**N+++w+"**ON+w+ON++WEG*h* wVwb@(+.#FGdN0N=FR+R4GRG,w+w++w+w+w+w+w+uNuN!D+"!Constructing A Slogan: This activity will help students to develop ideas for a slogan. When constructing a slogan, ask yourself the question: Why purchase this product and not the competitors product? Create Name/Slogan Candidates: List 5 keywords related to your product in Table 1. Look up the keywords in a Thesaurus. List at least 3 alternative words for each keyword. Now write down words that represent the benefits the product provides to consumers and list in Table 2. Combine words from the lists, to try to find a combination of words that you like. Once you have some combinations that you like try to include the name of your product. Try out rhymes with the combination of words from the lists including your product name. Write the 4 best slogans in Table 3. Test your Favorite slogans. Using Table 4, write each of the top 4 slogans in each table and rate them. Is it easy to pronounce and can consumers spell it? Is it short and too the point? Short phrases are easier to remember than longer phrases. Make sure all the words are necessary for the meaning. Does it include slang terms? Slang terms can have different meanings in different parts of the world or country. Be careful. Is it distinctive? Can only your company use it? Does it communicate your message to the consumer? Does it sound good? Is it a catchy phrase? It is always best to walk away from the slogan and return to it later. Do you still like it as well as you did the first time you heard it? If not reconsider your choice. 7. Try it out. Dont commit to just one slogan idea until you test the slogans out on other people, including consumers. Table 1: Product Keywords KeywordAlternative words from Thesaurus12345 Table 2: Benefit Keywords KeywordAlternative words from Thesaurus12345 Table 3: Best Slogans 1234 Table 4: Slogan Ratings (circle your rating for each item with 5 being best and 1 being worst) Slogan 1: ______________________________________________________________Slogan CriteriaExcellent Not at AllIs the slogan easy to pronounce and spell?5 4 3 2 1Is the slogan short and to the point?5 4 3 2 1Is the slogan easy to understand?5 4 3 2 1Is the slogan distinctive?5 4 3 2 1Does the slogan communicate a clear message to the consumer?5 4 3 2 1Does the slogan sound good?5 4 3 2 1Total Score: Slogan 2: ______________________________________________________________Slogan CriteriaExcellent Not at AllIs the slogan easy to pronounce and spell?5 4 3 2 1Is the slogan short and to the point?5 4 3 2 1Is the slogan easy to understand?5 4 3 2 1Is the slogan distinctive?5 4 3 2 1Does the slogan communicate a clear message to the consumer?5 4 3 2 1Does the slogan sound good?5 4 3 2 1Total Score:  Slogan 3: ______________________________________________________________Slogan CriteriaExcellent Not at AllIs the slogan easy to pronounce and spell?5 4 3 2 1Is the slogan short and to the point?5 4 3 2 1Is the slogan easy to understand?5 4 3 2 1Is the slogan distinctive?5 4 3 2 1Does the slogan communicate a clear message to the consumer?5 4 3 2 1Does the slogan sound good?5 4 3 2 1Total Score: Slogan 4: ______________________________________________________________Slogan CriteriaExcellent Not at AllIs the slogan easy to pronounce and spell?5 4 3 2 1Is the slogan short and to the point?5 4 3 2 1Is the slogan easy to understand?5 4 3 2 1Is the slogan distinctive?5 4 3 2 1Does the slogan communicate a clear message to the consumer?5 4 3 2 1Does the slogan sound good?5 4 3 2 1Total Score: Georgia CTAE Resource Network Advertising Slogans, Jingles and Taglines  NUMPAGES 3 of  PAGE 1 Written by: Shannon R. Lawrence and Dr. Frank B. Flanders, November, 2009 XY  ( u   +,-hiklnoqrxyz6p~5CUV]uƾүүүүhUh /rh /rCJaJhq/CJaJh /rCJaJhq/h /r h /r5h3)h /r5h5*h3)hJh3)5 h3)h3) h3)5?XY~ 9  v :  & F h^gd3) & F h^gd3) & F h^gd3) & F h^gd3) & Fgd5* & Fgd3)^gd3)e  pqrstuvwxyz{|}~^gd3)h^hgd3) L^L`gd3) & F h^gd3) & F h^gd3)lffff$Ifzkd$$Ifl0 ,"D T t0644 la $$Ifa$gd /r $$Ifa$gd3)^XXXX$Ifkdm$$Ifl\ P,"D  t0644 la^XXXX$Ifkd$$Ifl\ P,"D  t0644 la^XXXX$Ifkdu$$Ifl\ P,"D  t0644 la^XXXX$Ifkd$$Ifl\ P,"D  t0644 la^XXXX$Ifkdo$$Ifl\ P,"D  t0644 la ,\ZZZNB $$Ifa$gd /r $$Ifa$gd3)kd$$IflL\ P,"D  t0644 la,-/012~~~~$Ifzkdm$$Ifl0:," t0644 la235678^XXXX$Ifkd$$Ifl\:," t0644 la89;<=>^XXXX$Ifkd-$$Ifl\:," t0644 la>?ABCD^XXXX$Ifkd$$Ifl\:," t0644 laDEGHIJ^XXXX$Ifkd$$Ifl\:," t0644 laJKLMNO^XXXX$IfkdP$$Ifl\:," t0644 laOPQRhj^\\\V$Ifkd$$Ifl\:," t0644 lajkmnp/ekdV$$Ifl,"" t0644 la$Ifekd$$Ifl,"" t0644 lapqstu/ekd$$Ifl,"" t0644 la$Ifekd$$Ifl,"" t0644 lauvwxyz/--ekdf$$Ifl,"" t0644 la$Ifekd"$$Ifl,"" t0644 laz#$%&gkd$$Ifl,"" t0644 la$If&'7o~~$Ifzkd$$Ifl0,"LL t0644 laop~~$IfzkdD$$Ifl0,"LL t0644 la4~~$Ifzkd$$Ifl0,"LL t0644 la45W~~$Ifzkd$$Ifl0,"LL t0644 la~~$Ifzkd7 $$Ifl0,"LL t0644 la#\~~$Ifzkd $$Ifl0,"LL t0644 la\]y~~$Ifzkd $$Ifl0,"LL t0644 la~~$Ifzkd* $$Ifl0,"LL t0644 lay $Ifgd5*zkd{ $$Ifl0,"LL t0644 la $Ifgd5*gkd $$Ifl,"" t0644 la"Z{{ $Ifgd5*zkd $$Ifl0,"LL t0644 laZ[{{ $Ifgd5*zkdf $$Ifl0,"LL t0644 la{{ $Ifgd5*zkd $$Ifl0,"LL t0644 la B{{{ $Ifgd5*zkd $$Ifl0,"LL t0644 la{|{{ $Ifgd5*zkdY $$Ifl0,"LL t0644 laG{{ $Ifgd5*zkd $$Ifl0,"LL t0644 laGHd{{ $Ifgd5*zkd $$Ifl0,"LL t0644 la{{ $Ifgd5*zkdL $$Ifl0,"LL t0644 lay $Ifgd5*zkd $$Ifl0,"LL t0644 la $Ifgd5*gkd $$Ifl,"" t0644 laF{{ $Ifgd5*zkd7$$Ifl0,"LL t0644 laFGr{{ $Ifgd5*zkd$$Ifl0,"LL t0644 la {{ $Ifgd5*zkd$$Ifl0,"LL t0644 la  .g{{ $Ifgd5*zkd*$$Ifl0,"LL t0644 lagh{{ $Ifgd5*zkd{$$Ifl0,"LL t0644 la3{{ $Ifgd5*zkd$$Ifl0,"LL t0644 la34P{{ $Ifgd5*zkd$$Ifl0,"LL t0644 la{{ $Ifgd5*zkdn$$Ifl0,"LL t0644 lay $Ifgd5*zkd$$Ifl0,"LL t0644 la $Ifgd5*gkd$$Ifl,"" t0644 la1{{ $Ifgd5*zkdY$$Ifl0,"LL t0644 la12]{{ $Ifgd5*zkd$$Ifl0,"LL t0644 la{{ $Ifgd5*zkd$$Ifl0,"LL t0644 laR{{ $Ifgd5*zkdL$$Ifl0,"LL t0644 laRSn{{ $Ifgd5*zkd$$Ifl0,"LL t0644 la{{ $Ifgd5*zkd$$Ifl0,"LL t0644 la;t{{ $Ifgd5*zkd?$$Ifl0,"LL t0644 latu{{ $Ifgd5*zkd$$Ifl0,"LL t0644 lacdefx$a$gd5*zkd$$Ifl0,"LL t0644 la  bcefпЬппЬЦh /rhUhU0JCJOJQJaJ hU0J%hU0JCJOJQJaJmHnHu h<hU0JCJOJQJaJ)jh<hU0JCJOJQJUaJhUCJOJQJaJh<hUCJOJQJaJ 1h/ =!"#$%k$$If!vh5D 5T#vD #vT:Vl t65D 5T/ $$If!vh5D 555#vD #v#v:Vl t65D 55/ {$$If!vh5D 555#vD #v#v:Vl t65D 55{$$If!vh5D 555#vD #v#v:Vl t65D 55{$$If!vh5D 555#vD #v#v:Vl t65D 55{$$If!vh5D 555#vD #v#v:Vl t65D 55$$If!vh5D 555#vD #v#v:VlL t65D 55]$$If!vh55#v#v:Vl t655_$$If!vh5555#v:Vl t65_$$If!vh5555#v:Vl t65_$$If!vh5555#v:Vl t65_$$If!vh5555#v:Vl t65_$$If!vh5555#v:Vl t65_$$If!vh5555#v:Vl t65B$$If!vh5"#v":Vl t65"B$$If!vh5"#v":Vl t65"B$$If!vh5"#v":Vl t65"B$$If!vh5"#v":Vl t65"B$$If!vh5"#v":Vl t65"B$$If!vh5"#v":Vl t65"G$$If!vh5"#v":Vl t65"O$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LG$$If!vh5"#v":Vl t65"O$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LG$$If!vh5"#v":Vl t65"O$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LG$$If!vh5"#v":Vl t65"O$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65LO$$If!vh5L5L#vL:Vl t65L@`@ 3)NormalCJ_HaJmH sH tH DA@D Default Paragraph FontRi@R  Table Normal4 l4a (k@(No List4 `4 3)Footer  !.)`. 3) Page Numberj@j 3) Table Grid7:V0fXY~9v:pqrstuvwxyz{|}~ ,-/012356789;<=>?ABCDEGHIJKLMNOPQRhjkmnpqstuvwxyz#$%&'7op4 5 W # \ ] y      " Z [  B { |  G H d FGr  .gh34P12]RSn;tucdg0000000 0 0 0 0 0 0 0 0 0 0 0 00000x0 0 0 0 0 0 0 0 0x0x0 0 00 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 000 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 0x 0x 0x 0x 0| 00 0 0x 0| 0x 0| 0x 0| 0x 0| 0x 0| 0x 0| 000x0x0x 0| 0x 0x 0| 0x 0x 0| 0x 0x 0| 0x 0x 0| 0x 0x 0| 0x 0x 0| 00x 0| 0x 0x 0| 0x 0x 0| 00X0 0x 0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0@0x @0| @0x @0x @0| 0x 0x 0| 0000x 0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0@0x @0| @0x @0x @0| 0x 0x 0| 00 00x 0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0x @0x @0| @0@0x @0| @0x @0x @0| 0x 0x 0| 0@0@0x@00`XY~9v:pqr  G H d 34P;tug@0@0@0@0@0@ 0@ 0@ 0@ 0@0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@0@00`  Ht6$| }@00x\H`8dhl }@00 }@00 \H`8dhl @00}@00\H`8dhl @00`  Ht6$| }@00\H`8dhl }@0!0 }@00 \H`8dhl @00}@00\H`8dhl @00`  Ht6$| }@0)0\H`8dhl }@0+0 }@0)0 \H`8dhl @00}@00\H`8dhl  0%fL ,28>DJOjpuz&o4\Z{GF g31Rtf !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKew!8@0(  B S  ?{dg udg3{dg rjDFz 0+Z\GD##0aNY&d,l3rT}+G~=tNN;Ymڂ6szWhhh^h`B*OJQJo(phhHh 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.hhh^h`B*OJQJo(phhHh 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.h hh^h`hH.h 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.hhh^h`B*OJQJo(phhHh 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.h hh^h`hH.h 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.hhh^h`B*OJQJo(phhHh 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.hhh^h`B*OJQJo(phhHh 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.h ^`hH.h ^`hH.h pLp^p`LhH.h @ @ ^@ `hH.h ^`hH.h L^`LhH.h ^`hH.h ^`hH.h PLP^P`LhH.h hh^h`hH.h 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.hhh^h`B*OJQJo(phhHh 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH. aNY&;YtN\}+G0 rj06sz0 0,0D#0                                                                                     3)5*q/ /rUr ,-/012356789;<=>?ABCDEGHIJKLMNOPhjkmnpqstuvwx#$%&'7op4 5 W # \ ] y      " Z [  B { |  G H d FGr  .gh34P12]RSn;tug9@~? ,"f@@UnknownGz Times New Roman5Symbol3& z Arial7&{ @Calibri"hZf2[fZfY # #!24||3QH)?3)Constructing A Slogan: Administrator Administrator4         Oh+'0 (4 P \ h tConstructing A Slogan:Administrator Normal.dotAdministrator2Microsoft Word 10.0@Vn @Թrb@b@Tcb՜.+,0 hp|  # | Constructing A Slogan: Title  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMOPQRSTUVWXZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~Root Entry Fp]wbData N21TableYRWordDocument"SummaryInformation(DocumentSummaryInformation8CompObjj  FMicrosoft Word Document MSWordDocWord.Document.89q