ࡱ> ,.+'` 0m bjbjLULU ..?.?m      - / / / / / / $ h zS      S h   ^-  -   k  - ~ 0    $       S S        dd Social identity theory The three factors of social identity theory Social categorization: We divide people into in-groups and out-groups Social identity: Part of our identity stems from our in-group Social comparison/positive distinction: We have a tendency to compare our in-groups with other groups and to show that our group is superior to other groups Supporting research Tajfel: Participants were randomly divided into groups and asked to allocated points to either in-group or out-group members. The points were to be translated into a monetary award, but the allocation was anonymous. There was a tendency to allocate more points to in-group members than out-group members. Yuki (2005): Found that both Japanese and American subjects favoured their ingroup. However, Japanese people were more likely to ask help from strangers that did not belong to their in-group Jane Eliot study: When children were told that blue eyes was superior to brown eyes, the blue eyed children (ingroup) started disciminating the brown eyed children (outgroup) Hraba and Grant black/white doll study: In the 60s, black children preferred black dolls and white children preferred white dolls (supports social identity theory). However, in the 30s, black children preferred to play with white dolls. This demonstrates that cultural norms can alter the positive distinction factor of the group. DEZi } ~ p I l m h*j{hCCJ aJ hMyh*j{5CJ \aJ hMyh*j{CJ$aJ$hUh*j{5CJ \aJ h*j{CJ aJ hUh*j{CJ$aJ$DEh i } ~ o p  m gd*j{m ,1h. A!"#$% @`@ *j{NormalCJ_HaJmH sH tH DA@D Default Paragraph FontRi@R  Table Normal4 l4a (k@(No ListmDEhi}~op o0000000000000000000DEhi}~op o00000000000000000000m m m 8@0(  B S  ?~ %oo3i~o*j{.C@>m@UnknownGz Times New Roman5Symbol3& z Arial?Angsana New"qh F F  $24kk2Q HX ?j*j{2Social identity theory WincoolV5 WincoolV5Oh+'0 $ D P \hpxjSocial identity theory WincoolV5 Normal.dot WincoolV51Microsoft Office Word@F#@hF@,,j՜.+,0 hp|  jnzn k' Social identity theory Title  !"$%&'()*-Root Entry Fk/Data  1TableWordDocument.SummaryInformation(DocumentSummaryInformation8#CompObjq  FMicrosoft Office Word Document MSWordDocWord.Document.89q