ࡱ> =?<{ $bjbjzz 4*VVVVVjjjj v4jth$f-VVV.   "VV.    hN1 " D0t @  \Ve4  t : NameMojca Bavda~Emailmojca.bavdaz@ef.uni-lj.siProject titleBringing official statistics into everyday business useProject idea descriptionObjectives: - Develop products based on official statistics tailored to specific business needs, in particular SMEs - Improve dialogue between NSIs and business community - Provide motivational tools for data collection for official statistics Need/rationale: Dissemination of official statistics is typically one-way and aims at general audience with very few examples of dedicated products for businesses. Businesses might not be aware of relevant official statistics. Additionally, it might not be easy and straightforward to find relevant official statistics data because NSIs' websites are organised according to topics of statistics production and not according to purpose to which statistics are put. Also, it might be difficult to use official statistics adequately because of lengthy and complex metadata documentation. On the other hand, businesses do not always have the many skills and resources necessary to overcome these obstacles. As a result, it can be claimed that official statistics are, in general, underused by businesses. Businesses, however, are increasingly aware that evidence-based decision making is important, and they generally trust official statistics sources. This situation calls for products that are tailored to specific business needs. These needs are often not only dependent on purpose but also on size and economic activity, e.g. needs of SMEs call for a different treatment than those of large businesses. At the same time, new channels of dissemination are available but their power is still not exploited in the field of official statistics. Although institutions of official statistics are rather well represented in various social media, their messages tend to be addressed to more general public and do not represent special value to businesses. Also, many tools based on the latest ICT in the field of official statistics are not dedicated to businesses (or any specific audience). It is thus not surprising that businesses see themselves mainly as those providing input for official statistics rather than users of official statistics, which represents an important obstacle for efficient data collection from businesses. This project would like to bring official statistics in everyday day business use by developing some statistical products addressing specific business needs based on official statistics and the latest ICT knowledge, in particular mobile applications and social media (with the focus on LinkedIn and Google+). Many of these insights come from the findings of the BLUE-ETS project. Methods: - Establish a list of top official statistics to be developed in statistical products that address specific needs of businesses based on previous knowledge and consultation with experts in business associations and similar organisations, at NSIs and in academia. At least one product should focus on the needs of SMEs. - Determine adequate design, technology and communication strategy for each statistical product. At least one product should be used as a motivational tool for data collection purposes. - Test the market for each statistical product and adjust the products if necessary. - Develop the product. - Measure the performance and impact of the products on official statistics usage and perceptions of business users and respondents to official business surveys. Expected results - Evaluation of current NSIs practices in using the latest ICT as a communication and dissemination tool. - A small number of statistical products for businesses, including SMEs. - Guidelines for designing motivational tools for data collection based on official statistics.Link with official statistics $&2fh( @ $/$0$G$$$$߷߷߷ʮ hEAhEAUhqhq5B*^Jphhq(hEAhqCJOJPJQJaJnH tH hqB*^Jph+hEAhq5B*PJ\^JnH phtH  $&2fgkd$$Ifl,0&fg! t&644 lBa]pyt|S <$Ifgdqd<$Ifgdqfh $Ifgdqd<$Ifgdqgkd$$Ifl,0&fg! t&644 lBa]pyt|S(  <$Ifgdqd<$Ifgdqgkd*$$Ifl0&fg! t&644 lBa]pytq/$ <$Ifgdqd<$Ifgdqgkd$$Ifl0&fg! t&644 lBa]pytrThere is a direct link to official statistics.Link with Horizon 20201.1.4. Content technologies and information management: ICT for digital content and creativity AND 3.1. Mainstreaming SME support /$0$G$$ <$Ifgdqd<$IfgdqgkdT$$Ifl~0&fg! t&644 lBa]pytr$$$gdEAgkd$$IflO0&fG! t&644 lBa]pytr21h:pEA. 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