ࡱ> q` &bjbjqPqP 4::%XXXXXXXl4'4'4'8l'|'l(("))))) *$hNɜX0))00ɜXX))ޜ>4440X)X)4044 XXU)( ՗4'1<͑Lg<<2`UU&X{ *+X4C-W. * * *ɜɜ'4X * * *0000llld#dlll#lllXXXXXX MARK 8397 - Selected Topics in Marketing: Prof. James D. Hess Academic Writing and Presenting 375H Melcher jhess@uh.edu I always write a good first line, but I have trouble in writing the others. 713 743-4175 Molire We scholars make names for ourselves by communicating our new ideas to others by publishing papers and books and by orally describing them at conferences, seminars and lectures. In this course, I will not help you design and execute research projects; that is the mission of the doctoral courses in your disciplines. Instead, I want to help you write powerful descriptions of your research for publication in major academic journals and present captivating talks at conferences or seminars about your investigations. When I left for college, my dad had a piece of advice for me: do all the problems in the textbook, not just the ones that the professor assigned or the ones with answers in the back. That was excellent, but very painful, advice. I have my own related advice for you: draft, then rewrite, rewrite, and rewrite. As my old buddy, Eitan Gerstner, said, "We will submit no paper before its time! If we haven't re-written our paper ten times, we aren't working hard enough on the exposition. The objective is to be read, not just to be published. As a consequence, the founding principle of this course is, You must practice writing and presenting,a lot. I have listed a few books below to help structure the course, and have a few other sources of information Ill post on WebCT, but there will not be the traditional long list of readings for you to digest. Most of the classroom time will be spent diagnosing and rewriting academic business manuscripts, but we will also allocate significant time to making oral presentations. We teach this course for only the third time this summer, so please be patient as we continue to iron out wrinkles. It targets doctoral students completing their first year at the Bauer College of Business (roughly 15 students each year). Michelle Miley Doss and Mary Gray (and others) from The Writing Center is helping me and we will spend afternoons there: 216 Agnes Arnold Hall. I want each of you to find a lifelong writing buddy this summer, someone here at the Bauer College, probably in your department and at your stage of scholarly development, who will commit to partnering with you to improve the clarity and grace of both your research papers throughout your careers. Hopefully, the two of you will both learn valuable tricks-of-the-writing-trade that will make you papers the ones that glide through the reviewing process to publication in the A journals in your fields (see page 4). Books The following are wonderful books, steals at about $10 each. Elements of Style, by WilliamStrunk and E.B.White, 4th edition, Pearson-Longman, 2000, ISBN 0-205-30902-X, paper. The Craft of Research, by Wayne C. Booth, Joseph M. Williams, and Gregory G. Colomb, 2nd edition, Chicago Univ. Press, 2003, ISBN 0-226-06568-5, paper. Style: Toward Clarity and Grace, by Joseph M. Williams, 2nd edition, Chicago Univ. Press, 1995, ISBN 0-226-89915-2, paper. Style: Ten Lessons in Clarity and Grace is more complete than this but costs $42. If you want a reference book on writing for your bookshelf, you might try the following. The Penguin Handbook, Lester Faigley, 2nd edition, Pearson-Longman, 2006, ISBN 0-321-27376-1, paper. Topics and Schedule (Tentative) Friday June 1 Morning in Melcher 120 with Jim Hess Writing buddies The Tale of Wujin Chu Just do it! Draft then rewrite: Generative writing of 2 pages of a basic theory Writing to be read: Abby Days 4 reasons to; 4 reasons to not Important Research Pryors amusing writing tips Afternoon in The Writing Center, 216 Agnes Arnold Hall with Mary Gray Revision Strategies Focus on -- Characters + Action Old + New Connectives Begin working with drafts of papers (exchange with partner) Friday June 8 Morning in Melcher 120 with Jim Hess Practice revising sentences your manuscripts Who cares about your work? Editor, reviewer, sophisticated reader, sophisticated browser, novice reader Find Editorial Board of A-journal and look up web-pages of 5 members Targeting journals: pick a journal for your paper Graphs: PowerPoint 95 - Find good and bad: revise Tables: self explanatory - Find good and bad: revise Equations: Using Word equation editor - Find good and bad: revise Afternoon in The Writing Center, 216 Agnes Arnold Hall with Michelle Miley Doss Writing partners bring comments on paper draft Is there a metaphor in my marketing? Drafting and revising a proposal or abstract Further revision of paper Friday June 15 All day in The Writing Center 216 Agnes Arnold Hall (Jim Hess is at a conference) Morning Recognizing elements of effective academic writing Read: Sharing the Wealth: When Should Firms Treat Customers as Partners? Focus on -- Knowledge deficit Focusing question Thesis with tension Metadiscourse (the discursive I) Forecasting Signposts Writing partners bring comments on paper draft for further revision Afternoon Read Customized Products: A Competitive Analysis Understanding your Reader Focus on -- Managing the readers mental desktop Cohesion and coherence Understanding the ESL Writer Friday June 22 Morning in Melcher 120 with Jim Hess Critiques: Writing good reviews Reviewing a paper for a journal Your Curriculum Vitae: get your CV and photo on the Bauer Web Review cover letters and CVs from last years' job applicants Q&A: Rephrasing and Reframing Practice on others Dealing with hostility or stupidity: Role playing Afternoon in The Writing Center, 216 Agnes Arnold Hall with Michelle Miley Doss Drafting and revising CV Create a rubric for PowerPoint presentation Rehearse PowerPoint Presentation with partners Friday July 13 Morning in Melcher 120 with Jim Hess Job interviews - What are they looking for? Collect a dozen job ads Selling yourself: mock interview Afternoon in The Writing Center, 216 Agnes Arnold Hall Presentations of research papers Business FieldA-Journals Designated by the Bauer College of BusinessContemporary Accounting ResearchJournal of Accounting and EconomicsAccountingJournal of Accounting ResearchReview of Accounting StudiesThe Accounting ReviewJournal of BusinessJournal of FinanceFinanceJournal of Financial and Quantitative AnalysisJournal of Financial EconomicsReview of Financial StudiesAcademy of Management JournalManagementAcademy of Management ReviewAdministrative Science QuarterlyStrategic Management JournalInformation Systems ResearchJournal of the Association of Information SystemsMISMIS QuarterlyJournal of MISOrganization ScienceJournal of Consumer ResearchJournal of MarketingMarketingJournal of Marketing ResearchMarketing ScienceDecision SciencesInternational Journal of Forecasting OperationsInterfacesManagement ScienceJournal of Operations Management Journal of the American Statistical AssociationBusinessAnnals of StatisticsStatisticsCommunications in Statistics - Simulation and ComputationCommunications in Statistics - Theory and MethodsOperations ResearchAmerican Economic ReviewOrganizational Behavior and Human Decision ProcessesEconometricaPsychological BulletinBusiness RelatedHarvard Business ReviewJournal of Personality and Social Psychology Journal of Applied PsychologyRand Journal of EconomicsJournal of Political EconomyReview of Economics Studies     PAGE  PAGE 1 ()-@A`agst     % ( , 5 P 㿶ʘ݉}}unjfjbjhushM-hZ_ h~hh_3jh_3j>*h_3jhh-K h-Kh-KhusCJaJh-KCJaJh-Kh-KCJaJh-KhCJaJhushCJh h5CJ h-KCJhh5 h5 hCJ hCJhvhCJhvh\ h\&At   +vl`` 0*$1$gdus %gd-K $ ,p@ P !$1$a$gd ,p@ P !$1$gd-K $ ,p@ P !$1$a$gdus $ ,p@ P !$1$a$gd$a$gd %&P Q R S Z [ \ ^ e o t     9 ] `   H L O P S V W e f g v w { } ̼临 hr @hIhI@ hr hr hIhr hM h/ hIhY>>*hY>huhZ_hZ_5hZ_h^Zh~h_3jh_3j5hush_3jhxnh> ) . = > @ A S W \ _ h i x y  "'(*+,ENS01ؼĸشబ̰̰̰hzhz5Hh2fhzhz5 h9hM-h{hh:huhgAh/ hh_%h~>*hr h^ZhM-h_%hush~hV1hI hIhI hV1@hIhI@ hI@315>?@JKLb+Ĺ~tmtf_ hus6\ h 6\ h6\h^Zh^Z6\ he5\h^Zhe5\ h^Z5\ hus5\hehLdh~huh52^huh-Fh9h9B*ph"Hh fh9h9B*phHh fh9h9h9he h9h9hAh95 hz5$n- ] hh^hgd4gdLd $ %a$gd~ $ %a$gd9 Rkh^h`gdu`gdu h^h`gdu`gd$a$gd^Z 0*$1$gdu   !-024:;<DKLQXln þѺvþ௟lahus>*B*\phhHOJQJ^Jhehe5B*\phheheB*\phhehe>*B*\phhHB*phheB*phheheB*phhH hus\heheH*\he hehehehe\ he\hehe>*\h^Zh^Z6\ hu6\& %'>?ACKdk-ACQSTVٺ٨wmwmweaYaQGhehuH*\hehu\huhu\huhuhu>*hu6B*phhuhu6B*phheB*ph hA]hAhA>*]hAhA>*B*phhAB*phhHOJQJ^JhHB*ph hus\h^Zh^ZH*\h^Zh^Z\h^Zh^ZB*phh^Zh^ZB*\phh^Zhe>*B*\phVX^_ -NP]dǵzsi_ihfh+vy56hfh _*56 hLdhLdh'vhLd\ hLd\hM hhLdhLdh>h456\h/;56\hfh+vy56\hfhLd56\ hz5\ h+vy5\ hUt5\ h~h9 h-KhhuhuCJaJhuhehu\ hu\ '6JT`g L^`Lgdzgdz$a$gd~h`hgd4 & F!gd4`gd4 ^`gd4 hgd _* hh^hgd4')ef ,-.>FPž}yngyby[y[y[yTy[y[ hiChz hudhz hz\ hhzhMhzB*phhz hz6hz56\hfhz56\hWhz56\ hz56 h>5\ hz5\h _* h45 h4h4hfh _*56h456B*ph(Hh fhfh+vy56B*phHh fhfh+vy56 G 0]yzhy & F"gdz 8^8`gdz$a$gd~ hgdz`gdzgdz ZL^`LgdzPnop "$0>H\^_yz͸{wpppppibWhfhz56\ hD5\ hz5\ h4hzh5S h4h5Shkhz56Hh2fhzhz56hzhz56B*phh4hz56B*ph(Hh fh4hz56B*phHh fh4hz56 hz56h4hz56 hudhz hiChzhzlty.78knʼ欄|r|mem^ZhD h4h4hL%hz5 hz5hWhz56h4hz56h5Shhz5 hNhzhz h4hz hz6hfhz6hz56B*phhfhz56B*ph(Hh fhfhz56B*phHh fhfhz56 hz56hfhz56 .8n$Ef Z^gd4^gd4$a$gd~gdf hgd>gd4 & F#gdz 8^8`gdz`gdzgdz`gd5S#$/CDEdef{DEfj{ĹģĘī|lW(Hh fh4hf56B*phHh fh4hf56h4hf56 hIFh#Lh#L hThfh~ hTh#Lh#LB*ph hudhT hThThMhTB*phhThTB*phhfhf56\h456\h/;56\ hf5\ hz5\ h95\E   ? 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