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X a : Case Study Grading RubricUndergraduate Percentage Scale:0.00 57.49%57.50 76.24%76.25 - 93.74%93.75 - 100%Undergraduate Scaled Score:0.0 0.60.7 2.12.2 - 3.53.6 - 4.0% Below StandardApproaching StandardAt StandardExceeds StandardClear explanation of key strategic issues
The problems, scope, and seriousness was clearly identified in the discussions.
There was a well focused diagnosis of strategic issues and key problems that demonstrated a good grasp of the companys present situation and strategic issues.
Effective Executive Summary
Did not waste space summarizing information already found in the case.20%Shows little understanding of the issues, key problems, and the companys present situation and strategic issues.
Executive summary missing or poorly constructedShows some understanding of the issues, key problems, and the companys present situation and strategic issues.
Executive summary inadequateShows adequate knowledge of the issues, key problems, and the companys present situation and strategic issues.
Executive summary adequateShows superior knowledge of the issues, key problems, and the companys present situation and strategic issues.
Effective Executive SummaryValid arguments; analysis of financial performance with relevant supportive detail
Logically organized, key points, key arguments, and important criteria for evaluating business strategies were easily identified
Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported.20%Critical issues and key problems that supported the Case Analysis were poorly identified, analyzed, and supported.
Critical issues and key problems that supported the Case Analysis were not clearly identified, analyzed, and supported.
Critical issues and key problems that supported the Case Analysis were partially identified, analyzed, and supported.
Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported.
Appropriate analysis, evaluation, synthesis for the specific industry identified
There was complete data on which to base a thorough analysis
Key change drivers underlying the issues were identified.
Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner.20%Analysis of key change drivers and the underlying the issues inadequate.
Analysis of key change drivers and the underlying the issues were not identified.
Analysis of key change drivers and the underlying the issues were partially identifiedAnalysis of key change drivers and the underlying the issues were clearly identifiedConclusions and recommendations are congruent with strategic analysis
Specific recommendations and/or plans of action provided.
Specific data or facts were referred to when necessary to support the analysis and conclusions.
Recommendations and conclusions were presented and supported in a literate and effective manner.20%Effective recommendations and/or plans of action not provided.
Specific data or facts necessary to support the analysis and conclusions was not provided.Effective recommendations and/or plans of action inadequate.
Specific data or facts were not referred when necessary to support the analysis and conclusions.Effective recommendations and/or plans of action were partially provided.
Specific data or facts were occasionally referred when necessary to support the analysis and conclusions.Effective recommendations, solutions, and/or plans of action were provided.
Specific data or facts were referred when necessary to support the analysis and conclusions.Proper organization, professional writing, and logical flow of analysis. APA formatting
Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified.
Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Proper grammar, spelling, punctuation, 3rd person objective view, professional writing, and syntax.20%Key points were poorly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Grammar, spelling, punctuation, professional writing, and syntax needs significant improvementKey points were not identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Grammar, spelling, punctuation, professional writing, and syntax needs improvementKey points were partially identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Adequate grammar, spelling, punctuation, professional writing, and syntaxKey points were clearly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Excellent grammar, spelling, punctuation, professional writing, and syntax
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