ࡱ> 6812345 tbjbj p|lN N $dwtwwwwwwwdy|www<%<%<%nw<%w<%<%Sowj_"^sNww0wUs||"`|ww|wh<%ww#`w|N W: Investor Relations Communications Plan EXECUTIVE SUMMARY 1. Goals: Attract longer-term investors Stabilize investor base Build value for shareholders 2. Target highest potential institutional investors for one-on-one marketing: Concentrate on small- to mid-cap value oriented portfolios Highly selective approach Requires management accessibility 3. Market aggressively to individual investors: Market through BetterInvesting (also known as the National Association of Investors Corp.) Capitalize on consumer appeal and familiarity 4. Increase analyst coverage: Target brokerage houses with strong institutional sales Address regional brokerages first to build credibility 5. Program: Initial program runs nine months Initial program cost: [Insert estimate] Investor Relations Communications Plan 1. Goals Attract long-term investors Stabilize investor base (reduce volatility) Build value for shareholders 2. Observations and Situation Analysis Volatility deters value-oriented investors whose longer-term orientation tends to stabilize trading and support sustained price appreciation. Telecom stocks in general exhibit higher than average volatility; XYZ Corp.s volatility is in the mid range for telecom peers (Table 1) XYZ Corp. tends to have a higher percentage of short sellers and lower percentage of institutional ownership than peer companies (Table 2) Among peer companies reviewed, XYZ Corp. is among those with the highest percentage of low and moderate turnover institutional investment and the lowest percentage of high turnover (Table 3) Although institutional interest is constrained by difficulty in taking large positions, there is potential institutional interest in XYZ Corp.: 76 institutional portfolios with low to moderate turnover, Value, GARP or Specialty investment styles, and positions in 2 or more lower-cap peers, but not XYZ Corp. (Table 4, institutional investment style definitions in Appendix 3) 50 mutual funds with low to moderate turnover, Value, GARP or Specialty investment styles, and positions in 2 or more lower-cap peers, but not XYZ Corp. (Table 5, institutional investment style definitions in Appendix 3) Low level of institutional holdings, partially due to high percentage of inside holdings Small-cap funds most likely receptive to stocks with limited float Potentially strong consumer franchise favors addressing retail market, but not all participants in retail market are suitable targets; media hype creating lottery mentality BetterInvesting offers opportunity to reach stable individual market, but approach favors dividend reinvestment XYZ Corp. has only one analyst with coverage (Table 6) Increased analyst coverage tends to increase P/E as well as build reservoir of potential investors 3. Messages XYZ Corp. has turned the corner Eliminated under performing operations Gross margin improving Balance sheet is sound Value-building strategy Capitalize on global presence Emphasize gross margin rather than revenue growth Branded services Accessories 4. Strategy Encourage long positions Target institutions which hold peer companies but not XYZ Corp., select small cap funds and others Address individual Investors through Corporate website and BetterInvesting Increase analyst coverage Strengthen Market Maker relationships Counter short interest by building shareholder loyalty as well as value 5. Tactics A - To encourage long positions (1) Institutional Investors a - Identify holders of peers but not XYZ Corp. b - Identify high potential small cap funds c - Mail and personal contact campaign Meetings with fund managers (groups or one-on-one) in key cities in region, then around U.S. -- three or four days per month Direct mail to top prospects and holders of large positions (see Appendix 1) d - Conference participation Institutionally sponsored Commercially sponsored e - Work with Marketing establish industry leadership image Press articles/interviews Expert spokespersons Reprints of articles by/about XYZ Corp. f - Message articulation Short (20 minute) and long (40 minute) format standard chart presentations for use at conferences and key city meetings (2) Individual Investors a -Use IR web page to promote value of XYZ Corp. investment by demonstrating a strong commitment to shareholders - IR Mission statement Treat shareholders as partners Open communication - Comments from management Strategy Milestones - Conference information (date, time, call-in number) - Quarterly results release dates - Industry trends - Technology updates - Any other useful, interesting, non-material information b - Link to BetterInvesting from corporate IR page c - Emphasize home state (or region) BetterInvesting Chapters Participate in Investor Fairs Visit a meeting of each club Letter and phone contact to follow-up d - Extra level of service in lieu of dividend (e.g., conference call for individual investors to meet with management) e - Plain English quarterly reports to shareholders in summary form. Post on web page, email and fax. Include instructions on accessing 10-Q either on web or requesting hard copy. B - Increase analyst coverage Target regional brokerages with strong institutional sales (Appendix 2) as well as national firms (2) Add to news release and conference call fax lists (3) Phone and direct mail to establish contact (4) Meetings with management (5) Analyst Day - presentations and tours C Strengthen market maker relationships (1) Address top five (over 50% of trading activity) (2) NASDAQ can assist with introductory meetings (3) Add to news release and conference call fax lists (4) Phone and direct mail follow-up (5) Meetings with management D - To counter short interest -- build shareholder confidence and loyalty Use IR website to promote value of XYZ Corp. investment by demonstrating a strong commitment to shareholders a - IR Mission statement Treat shareholders as partners Open communication b - Comments from management Strategy Milestones c - Conference information (date, time, call-in number) d - Quarterly results release dates e - Industry trends f - Technology updates g - Any other useful, interesting, non-material information Offer all investors (including individuals) opportunity to listen to conference calls, ask questions and receive copies of all news releases Plain English quarterly reports to shareholders in summary form. Post on website, email and fax. Include instructions on accessing 10-Q either online or requesting hard copy. Measurement Changes in ownership and analyst coverage are indicators most closely linked to Investor Relations communications Implementation Budget Program Elements.$162,000 (see Table 8 for a program budget) Technical Resources. 32,000 $194,000 Table 1 Volatility: XYZ vs. Peers Beta CoefficientABCD0.47EFGH0.56IJKL0.62MNOP1.19QRST1.21UVWX1.27XYZC1.31DCBA1.39HGFE1.43LKJI1.49PONM2.01TSRQ2.07XWVU2.86 Source: I/B/E/S Table 2 Ownership Profiles Peer Co. Ticker Shares Out# of inst.Inst. % of TtlApprox. Inst. SharesInsider % of TtlApprox. Insider SharesShort % of TtlShort SharesBalance% of TtlPONM761,800,0001,25058%59%%21,800,000%UVWX2,180,000,0002,25451%1,111,800,00011%239,800,0002%40,500,000787,900,00036%TSRQ55,700,00021350%27,850,00012%6,684,0002%1,140,00020,026,00036%DCBA932,300,0001,16745%417,804,00049%455,096,0006%59,400,00000%EFGH2,700,000,0002,61244%1,188,000,0001%27,000,0001%16,300,0001,468,700,00054%LKJI753,400,0001,39440%301,360,0007%52,738,0001%9,660,000389,642,00052%XWVU27,100,00021340%10,840,00019%5,149,0004%1,150,0009,961,00037%MNOP4,690,000,0001,52723%1,078,700,0001%46,900,0000%9,070,0003,555,330,00076%XYZC60,142,0008822%13,231,24046%27,665,3203%1,780,00017,465,44029%IJKL85,800,00023917%89%%3,240,000%HGFE2,310,000,00029111%254,100,00084%1,940,400,0001%15,900,00099,600,0004%ABCD7,830,000,0007728%626,400,00077%6,029,100,0000%9,900,0001,174,500,00015%Source: Market Guide Table 3 Institutional Investor Turnover LowModerateHighQRST403723ABCD364024UVWX363925XYZC413326MNOP334027IJKL304030LKJI313930TSRQ363430DCBA313732XWVU283735EFGH362826HGFE263737PONM273637 Source: NASDAQ Online Table 4 Selected Institutional Targets (Positions in two or more small to mid cap XYZC peers) NameTurnoverStyleType of CompanyFranklin Advisers, Inc.MIncome ValueBanks & TrustsMerrill Lynch & Company Inc.MSpecialtyResearch FirmsMellon Equity Associates, LLPMCore ValueInvestment AdvisorsFranklin Portfolio Associates L.L.C.MDeep ValueInvestment AdvisorsRenaissance Technologies Corp.LSpecialtyHedge FundsDelphi Management, Inc.LDeep ValueInvestment AdvisorsPinnacle Associates LimitedMGARPInvestment AdvisorsAnchor Capital Advisors, Inc.MDeep ValueInvestment AdvisorsGoldman Sachs & CompanyMSpecialtyResearch FirmsAAL Capital Management CorporationMGARPInvestment AdvisorsFirst Manhattan Capital ManagementLGARPInvestment AdvisorsWM Advisors Inc.MGARPInvestment AdvisorsLord, Abbett & Co.MIncome ValueInvestment AdvisorsWallace R. Weitz & CompanyMGARPInvestment AdvisorsMorgan Stanley Dean Witter Invt. Mgmt. (MAS)M GARPInvestment AdvisorsDreyfus CorporationMGARPInvestment AdvisorsEvergreen Institutional Asset ManagementLCore ValueBanks & TrustsSmith Barney Asset ManagementLGARPInvestment AdvisorsVirginia Investment CounselorsLCore ValueInvestment AdvisorsMorgan Stanley Dean Witter Invt. Mgmt.MGARPInvestment AdvisorsU.S. Bancorp Piper Jaffray Asset Mgmt. (MN)MCore ValueBanks & TrustsZurich Scudder Investments, Inc.MCore ValueInvestment AdvisorsT. Rowe Price Associates, Inc.MGARPInvestment AdvisorsHeartland Advisors, Inc.MDeep ValueInvestment AdvisorsMerrill Lynch Investment Managers (NJ)MDeep ValueInvestment AdvisorsRaymond James & Associates, Inc.MSpecialtyInvestment AdvisorsFidelity Management & ResearchMGARPInvestment AdvisorsTeacher Retirement System of TexasLGARPPension FundsTexas Employees' Retirement SystemMCore ValuePension FundsBank of OklahomaMIncome ValueBanks & TrustsFirst National Bank of Southwest OhioLCore ValueBanks & TrustsLyon Street Asset Management CompanyLIncome ValueBanks & TrustsKahn Brothers & Company Inc.LDeep ValueInvestment AdvisorsFederated Investors, Inc.MCore ValueInvestment AdvisorsDean Investment AssociatesMCore ValueInvestment AdvisorsBanc of America Capital Management, Inc.MCore ValueBanks & TrustsMorgan Guaranty Trust Corp.MCore ValueBanks & TrustsRagen MacKenzie Inc.MSpecialtyResearch FirmsFleet Investment Advisors, Inc.LGARPBanks & TrustsBanc One Investment Advisors CorporationMCore ValueBanks & TrustsManchester Capital CorporationLCore ValueInvestment AdvisorsSandler Capital ManagementMSpecialtyInvestment AdvisorsOhio Public Employees' Retirement SystemLGARPPension FundsAyco CompanyMGARPInvestment AdvisorsLazard Asset Management Ltd.MCore ValueInvestment AdvisorsRoll & Ross Asset ManagementMCore ValueInvestment AdvisorsAssociated Bank N.A.MGARPBanks & TrustsVictory Gradison Capital ManagementMGARPInvestment AdvisorsOhio State Teachers' Retirement SystemLCore ValuePension FundsGofen & Glossberg, L.L.C.LCore GrowthInvestment AdvisorsPrudential Securities, Inc.MSpecialtyResearch FirmsNorthern Trust Company of ConnecticutMGARPInvestment AdvisorsParametric Portfolio Associates, Inc.MDeep ValueInvestment AdvisorsRoyce & Associates, Inc.MDeep ValueInvestment AdvisorsU.S. Trust CorporationLCore ValueBanks & TrustsQwest ManagementLCore ValuePension FundsWesbanco Bank WheelingMCore ValueBanks & TrustsBNY Asset ManagementLIncome ValueBanks & TrustsShufro, Rose & Co. LLCMDeep ValueInvestment AdvisorsCitizens Investment ServicesLCore ValueBanks & TrustsLegg Mason Wood Walker, Inc.MSpecialtyResearch FirmsMorgan Stanley Dean Witter Advisors, Inc.MCore ValueInvestment AdvisorsRBC Dain Rauscher WesselsMSpecialtyResearch FirmsCapstone Asset Management CompanyLCore ValueInvestment AdvisorsNational City CorporationLCore ValueBanks & TrustsDeere & Co.MGARPPension FundsTravelers Investment Management Co. (TIMCO)MCore ValueInvestment AdvisorsAdvest GroupMSpecialtyResearch FirmsManufacturers Advisers Corporation (Toronto)MGARPInsurance Co.sCIBC World Markets Corp.MSpecialtyResearch FirmsJ.P. Morgan Private BankMCore ValueBanks & TrustsHilliard Lyons Investment ManagementLCore ValueInvestment AdvisorsHSBC Asset ManagementMCore ValueBanks & TrustsFirstar Bank N.A.MCore ValueBanks & TrustsWells Fargo Bank, Iowa N.ALCore ValueBanks & TrustsAIB Investment Managers Ltd. (Dublin)MGARPInvestment Advisors Source: NASDAQ Table 5 Selected Mutual Fund Targets (Positions in two or more small- to mid-cap XYZ peers) NameTurnoverStyleGCG Trust - Capital Growth SeriesMGARPUBS (Lux) Equity Fund TechnologyMSpecialtyFranklin Global Communications FundMSpecialtyGabelli Global Telecommunications FundLSpecialtyINVESCO Telecommunications FundMSpecialtyFranklin Templeton VIP Franklin Global Comm. Secs.MSpecialtyVanguard Windsor II Fund (Dallas)LIncome ValueWeitz Partners Value FundMGARPHeartland Value FundLGARPWM Mid Cap Stock FundLN/APrudential Small Company Fund, Inc.MCore ValueWasatch Small Cap Growth FundLGARPVan Kampen American Value FundMIncome ValueFidelity Select Wireless PortfolioLSpecialtyiShares Dow Jones US Telecom Sector Index FundMSpecialtyWeitz Value FundMGARPKent Small Company Growth FundLGARPPutnam Utilities Growth & Income FundMSpecialtyGabelli Small Cap Growth FundLGARPAIM Global Telecommunications ClassMSpecialtyDFA U.S. 6-10 Small Company SeriesLIndexStrategicNova U.S. Midcap Value FundMGARPKemper Small Cap Value FundLGARPKobren Delphi Value FundM Core ValueGabelli Global Multimedia Trust Inc.LSpecialtyScudder Small Company Value FundMDeep ValueNorthern Global Communications FundMGabelli Asset FundL Core ValueProtective CORE U.S. Equity FundMDeep ValueGoldman Sachs Funds US CORE Equity PortfolioMSpecialtyTIFF U.S. Equity FundMDeep ValueGabelli Equity Trust, Inc.L Core ValueEvergreen Utility and Telecommunications FundLSpecialtyAdvance Capital I Equity Growth FundLGARPGabelli Global Opportunity FundMN/AUndiscovered Managers Behavioral Value FundMDeep ValueUSAA Small Cap Stock FundMLegg Mason U.S. Small-Capitalization Value TrustMDeep ValueVanguard Tax-Managed Small-Cap FundMGARPTarget Portfolio Trust-Small Capitalization ValueMCore ValueDelaware Pooled Small-Cap Growth Equity PortfolioMElliott & Page American Growth FundMGARPGuardian Investor-Gabelli Capital Asset FundMGARPJPVF Small Company PortfolioMGARPChase Vista Capital Advantage - Capital GrowthMGARPScudder Variable - Scudder Small Cap Value Port.MGARPJP Morgan Investment - JPM USD Global BalancedMCore ValueCG Capital Markets Fund Small Cap Value EquityMDeep ValueT. Rowe Price Total Equity Market Index FundLGARPAdvance Capital I Balanced FundLCore Value Source: NASDAQ Table 6 Analyst Recommendations Peer Company (Ticker)Strong Buy (1) Buy (2) Neutral (3)Total Recommendations ConsensusXWVU5271.3DCBA1692271.5EFGH1233181.5LKJI8102201.7PONM8103211.8HGFE5103181.9MNOP8135262.0IJKL253102.1TSRQ3252.4ABCD1811202.5UVWX21110232.5XYZC 113.0Source: Zacks Table 7 Market Maker Volume: % of Total12 Month TotalKnight Securities15.8%17,726,588Schwab Capital Markets11.0%12,344,113Herzog, Heine, Geduld8.9%9,956,671Legg Mason Wood Walker7.1%7,988,534Susquehanna Capital Group6.5%7,272,433McDonald & Co. Sec. Inc.5.1%5,685,036Island System Corporation5.0%5,600,771Raymond James & Associates4.1%4,637,603Sherwood Securities Corp.3.3%%3,727,791Tucker Anthony Incorporated3.2%3,614,863Spear, Leeds & Kellogg2.8%3,158,224Merrill Lynch 2.2%2,459,886B-Trade Service LLC1.81,992,040Jefferies & Company1.7%1,947,648Cantor, Fitzgerald & Co.1.7%1,896,202REDIBook ECN LLC1.6%1,786,262Midwest Stock Exchange1.3%1,472,055ABN AMRO Securities (USA)1.2%1,339,109Bank of America Securities1.1%1,237,399The Brass Utility1.0%1,143,958First Union Securities1.0%1,086,171Southwest Securities Inc.0.9%1,012,312Fidelity Capital Markets0.9%962,173ING Barings Furman Selz, LLC0.9%961,323Sanders Morris Harris Inc.0.8%918,219Salomon Smith Barney0.7%758,603Millennium Securities Corp.0.7%753,143Arichipelego0.6%697,783Ladenburg, Thalmann & Co.0.6%650,63425 MisTSRQaneous Market Makers2.7%2,986,500Non-registered Market Makers4.1%4,566,789Total100%112,340,836 Source: NASDAQ Italic = ECN Table 8 Strategy/Tactics Budget Strategy: Tactics:Encourage Long PositionsIncrease CoverageMarket Maker RelationshipsCounter Short Interest Budget Institutions IndividualsTargeting study & analysis1$20,000Web Page112215,000Mission Statement111Conference Calls111213,000Webcast conference calls111114,000Expanded Fax Distribution1111 500Management Presentations1 12 2,000Regional Meetings122236,000Sponsored Conferences12220,000Spokesmanship/Interviews1122 Article reprints117,000NAIC Membership11,000NAIC chapters (Texas)17,000Greensheet14,500Annual Conference115,000Phone and Direct mail1110,000Fax/Conference Call follow-up11Analyst visits117,000Analyst Day 20,000$162,0001 = primary2 = secondary Appendix 1 Direct Mail to Institutions & Mutual Funds Monthly mailings to include: 1. Letters from XYZ Corp. Management: CEO Growth strategy and outlook COO Overview of operations CFO Financial performance and key metrics Regional Management Region overviews 2. Article reprints, news releases with cover letter 3. Non-material background data (e.g., product mix by technology) with cover letter 4. Product sample with cover letter on marketing strategy 5. Marketing CD (or USB flash drive) and cover letter on value-added services Order flow schematic to illustrate unique service capabilities with cover letter on XYZ Corp. capabilities 7. Occasional mailing of promotional product with XYZ Corp. logo imprint Appendix 2 Targeted Analysts Regional: Regional Firm A, Analyst Name Regional Firm B, Analyst Name Regional Firm C, Analyst Name Regional Firm D, Analyst Name Regional Firm E, Analyst Name Regional Firm F, Analyst Name National: National Firm A, Analyst Name National Firm B, Analyst Name National Firm C, Analyst Name National Firm D, Analyst Name Appendix 3 Investment Style Definitions In Nasdaq Online, there are 13 possible styles, defined below, by which institutional investors are classified by the source of the data, the Carson Group. The Carson Group employs quantitative techniques based on key financial fundamentals of an investor's portfolio: primarily, the portions of the portfolio above the weighted average of the S&P 500 for price-to-earnings ratio, dividend yield, price-to-book ratio, and five year estimated earnings per share (EPS) growth. An institution must generally meet all the criteria for a given style. In some cases, however, the securities that an investor is buying and/or selling currently provide a better indication of the true investment style being employed. If a portfolio is not available for a given investor, the Carson Group applies its unique knowledge of the investor's behavior to accurately classify its dominant style. For "Global" investors, a specific style has been given which is based on a review of the North American securities held in the portfolio. The 13 possible investment styles are as are as follows: Aggressive Growth -- Aggressive growth investors employ an extreme version of the growth style. Their aggressiveness may be defined primarily by holding stocks in companies that are either growing extremely quickly, are in an early stage of their life cycle, and/or have minimal or no current earnings. In general, Aggressive Growth investors have higher portfolio turnover than most investors, as their style requires them to react quickly as new information becomes available that is either positive or negative concerning growth rates. Core Growth -- As the name suggests, these managers invest in large, blue chip companies that have historically performed at or near the top of the S&P 500 in terms of earnings and revenue growth. As a result, Core Growth investors are often willing to pay up for these blue chip companies, purchasing issues that trade at higher price-to-earnings and price-to-book multiples. As an example, companies in the Pharmaceutical and Consumer Product industries often are heavily weighted in Core Growth investor's portfolios. Core growth investors usually have a long term investment horizon, as they employ a buy and hold strategy. Core Value -- Investors with this investing style focus on buying securities at relatively low valuations on an absolute basis or in relation to the market or historical levels. Value portfolios typically exhibit below-average price-to-earnings, price-to-book and price-to-cash flow multiples. In addition, growth and profitability characteristics are frequently below market averages, but with an expectation for improved future performance. Core Value investors typically invest in industries such as Energy and Financials, which trade at discounts to the general market, but perform consistently over the long term. This style is similar to Core Growth, as Core Value investors also try to employ a buy and hold strategy--holding issues until their valuations start to approach or exceed market multiples. Deep Value -- This style is a more extreme version of value investing that is characterized by holding the stocks of companies with extremely low valuation measures. Often these companies are particularly out-of-favor or in industries that are out-of-favor. Some investors in this category are known for agitating for changes such as new management, the sale of assets or a spin-off. This group of investors is sometimes categorized as "contrarian," as they usually invest in companies whose prospects are regarded as negative by the rest of the market. Emerging Markets -- This style refers to those money managers investing the majority of their equity assets in stocks of companies domiciled outside of North America. In most cases, the North American portion of the portfolio is either too small or does not exist, precluding The Carson Group from determining an accurate investment style based on the fundamentals of these companies. For "Global" investors which have more significant North American holdings, a specific style may be given which will apply primarily to the North American portion of the portfolio. Growth at a Reasonable Price (GARP) -- As the name suggests, GARP investors try to build their portfolios with securities that are trading at a discount to the market, but are expected to grow at higher rate than the market average. This is a more conservative investment style in comparison to an outright growth-oriented strategy. In addition, dividend yield is generally not a concern of GARP investors. Growth -- Growth investors bridge the gap between the Aggressive Growth and Core Growth investment styles. They tend to be slightly more aggressive than Core Growth investors, willing to pay slightly higher multiples for stocks and trade at a more active pace. In general, they are looking for companies growing at superior rates than the general marketplace, but are unwilling to pay for extremely high multiples. Income Value -- These investors are similar to those employing the Core Value style except that they place an emphasis on buying issues with higher than average dividend yields. Index -- These investors generally create portfolios which are designed to match the composition of a broad-based index such as the S&P 500, the Wilshire Small Cap, and the Russell 3000. Therefore, the performance and risk of the portfolio mirrors the general market. Their investment decisions are driven by indices, not by an evaluation of the companies or their securities. The Carson Group categorizes these funds based on the firm's historical investment behavior. International & Emerging Markets -- These investors focus the majority of their investments outside of North America, particularly Western Europe and Japan. Momentum -- These institutions invest in stocks when their earnings, earnings estimates, or prices are advancing at a faster rate than the market or other stocks in the same sector. Momentum investors generally look for stocks experiencing upward earnings revisions or are producing positive earnings surprises. Most of the investors in this category have very high portfolio turnover rates due to a short-term focus, and therefore will liquidate positions at the slightest hint of a disappointment or deceleration. The Carson Group categorizes these funds based on the firm's historical investment behavior. Specialty -- Specialty investors tend to have a narrowly-defined investment universe, in that they have pre-determined biases towards certain companies, industries or sectors, regardless of their financial characteristics. Examples include investors that specialize in specific industries or hold a particularly high concentration of a single stock or a very small set of stocks, or specialize in convertible securities. The Carson Group categorizes these funds based on the firm's historical investment behavior. Yield -- Yield investors focus on companies with yields that are well above-average and on their ability to continue making or increasing dividend payments. Investors that fall into this category tend to focus on income and safety more than on capital appreciation. Beta (Nasdaq definition): A statistical measure of a stocks volatility compared with the overall market. A beta of less than 1 indicates lower risk than the market; a beta of more than 1 indicates higher risk than the market. Beta (I/B/E/S definition): A measure of the sensitivity of a stocks price to the movement of an index (S&P 500). In I/B/E/S, the Beta factor is the slope of a straight line fitted to 156 observations of weekly relative price changes. These observations are equal to the ratio of the weekly percent price change in a particular stock to the weekly percent change of the S&P 500. 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