╨╧рб▒с>■  68■   5                                                                                                                                                                                                                                                                                                                                                                                                                                                ье┴#` Ё┐╧bjbjбб 4&├├v N      д   ,,,@d d d 8Ь $└ @° юр р р р р ╗ ╗ ╗ w y y y y y y $цhNВЭ ,╗ ╗ ╗ ╗ ╗ Э ,,р р █▓    ╗ j,р ,р w  ╗ w   ,, р ╘ аmєS{┼╟d % О w ╚ 0°  ╨│ ^╨  ╨, X╗ ╗  ╗ ╗ ╗ ╗ ╗ Э Э  ╗ ╗ ╗ ° ╗ ╗ ╗ ╗ @@@$d @@@d @@@,,,,,,     Skew And Standard Deviation: а The skew measurement only measures УbendФ or УtiltФ or skew of the distribution of frequencies over the categories. When the skew is positive, this means that the highest number of frequencies is in the low end. The skew is not used to figure out which mean represents its data more fairly. Standard deviation measures the spread of the data, or dispersion of the data, or how clustered the data are around the mean, or how fairly the mean represents the data points. So when the question asks which mean represents its data more fairly, the one with the smaller standard deviation is the one that has the data points more closely clustered around the mean and thus has a mean that more fairly represents its data points (or is more УlikeФ all the data points). Think of it visually: if all the data points are clustered around the mean, the mean is more УlikeФ all the data points. Also, think of stock returns: if two stocks have a mean of 10% and one has a huge standard deviation and one has a small standard deviation. If you did not want to risk having big losses or big gains in any one year, you would want the stock return with the smaller standard deviation, such as, for example, 9%, 11%, 8%, 10.5%, 10%, 9.75%, instead of -20%, 30%, 0%, 10%, -15%. Levels Of Measurements: Yes, I am sorry about how difficult the four levels of measurement are. This is almost always the most difficult topic for people to understand. As you say, many of us humans get stuck in the УgreyФ zone when we try to figure out which level a category should be placed in; especially when it is the Nominal level. Two tricks for figuring out whether or not it is Nominal is to think about 1) whether or not you are counting or 2) how you would calculate an Average. When you are counting, it is almost assuredly the Nominal level. Then, if you are counting (such as sales by sales people or compressors or car types, or M&M colors), you would ask yourself: Уhow would you calculate the Average?Ф In our case with counting, if you calculated the Mean it would always be 1!!! If you calculated the Median, it would be 1, but if you used Mode, then you would have a measurement that could yield an Average. When you can only use the Mode to get a meaningful Average, it is almost assuredly the Nominal level. Standard Deviation Is Like An Average Of The Deviation: When we calculate the standard deviation, it is a way to get Уan average deviationФ. In this way, we then have a УtypicalФ number we can use in discussions about the spread of the data. In our first step when calculating the standard deviation, we take our mean (typical value of the whole data set) and subtract it from each particular value. In math symbols we have: (X Ц Xbar) which is the deviation. Each deviation tells us how far away from the mean (negative or positive) each particular value is. What we would like to do is add up all the deviations and divide by the Уcount Ц 1Ф, but we canТt because when we add all the deviations up, we get zero. So we square each deviation and then add them up. The squaring is so that we can add them up. After we square each deviation and then add them up, we then divide by the Уcount Ц 1Ф. Finally, we take the square root to get our Уaverage deviationФ or Уtypical deviationТ or standard deviation. It is the adding up and dividing by the Уcount Ц 1Т that conceptually gives us Уan average of the deviationsФ.  УCount Ц 1Ф, instead of count is for samples and adjusts for the fact that sample data divided by just the count underestimates.  The squaring is only temporary because at the end we take the square root which has the effect of Уun-doingФ the original squaring.     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