ࡱ> FIE bjbj 46hh %VV8lPmm"jjj$jjjjj jvjW X 0P,J 8jJ J jjjjjjjjjjPjjjjJ jjjjjjjjjV _: Chapter 1-What is Economics? Section 1Scarcity and Factors of Production Economics- the science that studies how people seek to satisfy their needs + wants by making choices Economics is divided into 2 branches: Microeconomics- deals w/ human behavior and choices as they relate to small units- an individual, a business firm, a single market Macroeconomics- deals w/ human behavior and choices as they relate to the entire economy Scarcity + Choice Needs-necessary for survivalair, food Wants- things that we desire to havenot necessary for survival -cars, clothes, money -tangible wants can be felt or touchedcomputer, cash -intangible wants cannot be felt or touchedlove, friendship -cannot be satisfied by wishing -problem---> wants are unlimited People cannot have everything they want or need.must make choices Scarcity- peoples wants are greater than the resources available to satisfy those wants -economic fact of life Scarcity = Wants/needs > Resources Choices of which wants have to be madeScarcity ---> Choices -shortage is not scarcity -occurs when producers cannot or will not offer goods + services at current prices Resources/Factors of Production- anything that is used to produce goods and/or services -needed to produce goods and services -limited Land-land and natural resources: H2O, minerals, undeveloped land, animals, and forest Labor-physical + mental talents that people contribute to the production of goods + services -dentist work, mechanic, airplane pilot Capital-produced goods that can be used as resources for further production Physical Capitalbuilding, tools, pencil, computers, $$ Human Capitalknowledge + skills gained thru education + experience Entrepreneurship -special talent that some people have for searching out and taking advantage of new business opportunities and for developing new products and new ways of doing things Section 2Opportunity Cost Trade-Offs- a situation in which more of one thing necessarily means less of something else. -all of the alternatives we give up when we choose 1 course of action over another IndividualsBusinessesSociety-guns + butter Every time you make a choice you incur an Opportunity Cost the most valued opportunity or alternative you give up to do something Rule Number 1Scarcity --->Choices --->Opportunity Costs Thinking at the Margin -deciding how much more or less to do of something -Increase the opportunity cost of doing something ---> Do less of it -Decrease the opportunity cost of doing something ---> Do more of it Section 3Production Possibilities Curve Production Possibilities Curve-A graph showing alternative ways to use an economys productive resources GunsButter0158141412189205210 Production Possibilities Frontier shows combinations of producing more than 1 good or service -using factors of production to make 1 product means fewer resources left to make another Efficiency -using resources in such a way as to maximize production of goods/services -PPF represents an economy working at its most efficient level of production -point inside the PPF indicated underutilization of resources Growth -shifts the PPF to the rightbecomes future ppf -can also shift to the left Cost -is opportunity cost -law of increasing cost states that as production switches from 1 item to another, more and more resources are necessary so opportunity cost increases     PAGE  PAGE 3 IJK , - ? 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