ࡱ> '` bjbjVwVw .644 % 4<4<4<8l<4<L `<="0=0=0= > > >SSSS3S Y `$Tche;`? > >??;`0=0=P` D D D?0=0=S D?S D DrNNTNO0=< W4<@NnS4f`0`N^fA^fNONO^fQl >LW>6 D>,>) > > >;`;`Cd > > >`????   +   +    Strategic Planning, Communication & Innovation: Study Guide II. And Now a Word from Innovation Man _________________________________________  INCLUDEPICTURE "http://www.nndb.com/films/057/000068850/the-incredibles-1-sized.jpg" \* MERGEFORMATINET  Branding, what is, examples of Corporate strategy Diversification, principle of, examples of Horizontal integration, principle of, examples of Vertical integration, principle of, examples of Digital Media Advantages of digital communication 1. Better Quality, Less Noise 2. More Efficient Use of Bandwidth 3. Better Throughput and Speed 4. Special Effects 5. Convergence (multimedia capability) Binary logic, principle of Advanced Video and Graphics Technology Enhanced Video Resolution Video Streaming Digital Video Compression Personalization / Video on Demand MP3 File Sharing Digital Video Recording Convergence (i.e., multimedia capability) Great Innovators: Brin, Sergey and Page, Larry Google search engine Disney, Walt Disney films and theme parks Hastings, Reed Netflix Jobs, Steve Personal computer, iPod, iPhone, iPad Kutaragi, Ken Sony Playstation Lalibert, Guy Cirque du Soleil, Lassiter, John Pixar Animation Morita, Akio Sony Walkman Rawling, J.K. Harry Potter Schultz, Howard Starbucks Zuckerberg, Mark Facebook Innovation Boundary spanning, what is, examples of Developing a culture of innovation Developing a culture of discipline Keep the project review process flexible Open communication Keeping Everyone Involved Value of customer insight Value of partnerships and collaboration innovation networks Sustaining vs. Disruptive Innovation Disruptive effects on the marketplace Three kinds of innovation Product innovation, what is, examples of Process innovation, what is, examples of Business Model innovation, what is, examples of Value innovation, what is, examples of Innovation Barriers, what is, reasons for Innovation Theory Anderson, C. Long Tail Theory Christensen, C. The Innovators Dilemma Collins, J. Good to Great A Culture of Discipline Deming, W.E. and Juran, J. Total Quality Management Gershon, R. Intelligent Networking and ITS Model Permeability Predicament Gladwell, M. The Tipping Point Kim, W. C. & Mauborgne , R. Blue Ocean strategy Naisbitt, J. High Tech High Touch Rogers, E. Diffusion of Innovation Elements in the diffusion process Rate of Adoption S. Curve Schumpeter, J. Creative Destruction Strategic Planning: 4 Stages 1. Environmental scanning 1. Scanning the External Environment 2. Scanning the Internal Environment 2. Strategy Formulation 1. Understanding / Defining business mission 2. Corporate growth strategies 3. Competitive business strategy 3. Strategy Implementation Critical Elements: 1. Designing an action plan and budget 2. Determining the right people needed to implement the strategy 4. Strategy Evaluation and Control Critical Elements: 1. Identifying the strategic objectives to be measured 2. Establishing key performance measures SWOT Analysis Transnational Media and Telecommunications Transnational Media Corporation: Examples of: Bertelsmann A.G. News Corporation Ltd. Time Warner SONY Corporation Viacom Walt Disney Company Foreign Direct Investment Strategies 5 Reasons for engaging in FDI Risks associated with FDI Global Competition, issues pertaining to Global Outsourcing, reasons for, challenges     PAGE  PAGE 1 .=>?ABef 2 ۸{sos`TE6h~hOJQJ^JaJh~hvOJQJ^JaJhvOJQJ^JaJh\khOJQJ^JaJh1jh1UhaBh5OJQJ^JaJ haBhCJOJQJ^JaJh4 CJOJQJ^JaJhCJOJQJ^JaJ h^`hWCJOJQJ^JaJ#h^`h??5CJOJQJ^JaJ#h^`hW5CJOJQJ^JaJ#h^`hQ65CJOJQJ^JaJABf  2 3 ` `gdgdgdWgdv$L"]L^`"a$gd\kL"]L^`"gd L]L`gd!  &d P ]^ `gd??2 3 Z ] m p  ! . / F T d e v w ʻʻʻʻ✐rrfr[I#h1h' OJQJ\aJmH sH h1OJQJ\aJhLoOJQJ^JaJh~hBOJQJ^JaJh~hvOJQJ^JaJh~OJQJ^JaJh~hP SOJQJ^JaJh1h1OJQJ\^JaJh1h1OJQJ^JaJh1OJQJ^JaJhOJQJ^JaJh~hOJQJ^JaJh~hZOJQJ^JaJ  ; Z m   > O g  ^`gdP S ]`gdP Sgdgd1 8h^8`hgd1 ^`gd1   ! / U V e v w  ]`gdNM`gd' gd1 ^`gdBgd   0 1 4 ? i ɺufWHWuHh~hFOJQJ^JaJh~hP SOJQJ^JaJh~hvOJQJ^JaJh1OJQJ^JaJhOJQJ^JaJh~h' OJQJ^JaJh~hNMOJQJ^JaJh~hBOJQJ^JaJh~hOJQJ^JaJ$h1hOJQJ^JaJmH sH $h1h' OJQJ^JaJmH sH  h1h' OJQJaJmH sH    % 0 1 2 3 4 ? @ i j +ij ^`gdFgdv]gdgd]gdNM i\KLѶ|obRE6h~hBOJQJ^JaJh~hBOJQJaJh~hBOJQJ\^JaJh,}OJQJ\^JaJhRPOJQJ\^JaJh~hRPOJQJ\^JaJh1OJQJ^JaJh~hRPOJQJ^JaJh~h\kOJQJ^JaJh\kOJQJ^JaJh~hvOJQJ^JaJh~hOJQJ^JaJh~hFOJQJ^JaJh~hFOJQJ\^JaJ*\].IJKL]gdRP]gd\k ]`gd]gd]gdvLg&'6OP\vgd\k ]`gd1]gd~]^`gd~]gd\k ]`gdB&OvstPָ񬠔xiZiNiZih' OJQJ^JaJh~h' OJQJ^JaJh~hP SOJQJ^JaJh,}h,}OJQJ^Jh,}h,}OJQJ^JaJh,}OJQJ^JaJh~OJQJ^JaJhOJQJ^JaJh~hT1GOJQJ^JaJh~h2OJQJ^JaJh~h\kOJQJ^JaJh1OJQJ^JaJh~h~OJQJ^JaJIst'@g&Q 8h^8`hgdP SgdP SgdB ^`gd,}PQ_`ʻxh4 0JmHnHuh* h*0Jjh*0JUhvMjhvMUhOJQJ^JaJh\kOJQJ^JaJh~h\kOJQJ^JaJh~hBOJQJ^JaJh~h6(OJQJ^JaJh6(OJQJ^JaJhP SOJQJ^JaJQR`a?_{gdW]gd\kgd\k ^`gdB`gdBgdBgd6(gdW $:@&#$a$ ,P/ =!"8#$% GDd  S A0Èthe-incredibles-1-sizedhttp://www.nndb.com/films/057/000068850/the-incredibles-1-sized.jpgRFZ<|0b'FDFFZ<|0b'JFIFHHPhotoshop 3.08BIM ResolutionHH8BIM FX Global Lighting Angle8BIMFX Global Altitude8BIM Print Flags 8BIM Copyright Flag8BIM'Japanese Print Flags 8BIMColor Halftone SettingsH/fflff/ff2Z5-8BIMColor Transfer Settingsp8BIMGuides@@8BIM URL overrides8BIMSlices  the-incredibles-1  8BIMICC Untagged Flag8BIMLayer ID Generator Base8BIM New Windows ThumbnailpoPJFIFHHAdobed            op"?   3!1AQa"q2B#$Rb34rC%Scs5&DTdE£t6UeuF'Vfv7GWgw5!1AQaq"2B#R3$brCScs4%&5DTdEU6teuFVfv'7GWgw ?TI%)$IJY?Y_Jo^=W}ֲ//}[ 16S};Mֆ~貍v n.q-3V9~N^C:-hyŰ;-+G 76 en ?,\h/71V3uӚ.;}d[KoI,ikߟ[cU̍T'4|8|71z?\|,r7ToXݑ֚pMJR{3'?]ƤWC c8Bx:JC>@wt]/rUQ2_3_]k82z]G  k mˡޑ{1l.O}xݣw}3d H49.N9jO%rbIӊT\/XWq`|}I1 ߧm'nE\?7nTz-",*wwVxgwK?B.*[Kqq':Ԟl&KX*A" DZ)1LHvR&0^߭qQmUN;?I{um}/no1hs^V.ޙ`/ɸ:/?{MuduKݓ`"Ɩu8>DZv5Y:6]q{ڨNhK qcٔYe~|3~7CtnoS{Z7H-W{3FITYԫt^,K/]PT|8,3f@Wr,\|ۖ~CiP~`U~U&mtk;0cAB)p@:D]H-W5tw%uLЈT>R?XYcHo/p0vGgyِ.1q1׈:CO\CEv <^0[:0=laPѼOLs1,qX{}gz :ѵſ7~gHjGit.w4'^t0~Zj_֯ Cn3[E.^ͬq]̊gf+]|p<b $qb1u',~~Swѓ[-x?}[o՞~.@2Ek?zcj?[1nee=lli>#c3;ȧu.WwE^gV{68–b]Iev㾻ޑ^p=J^HwVC}F;QUӃdqd9oDd5 ÄF9{xsHu|.][`xo?%zAI2ai+δ Kctq/&+`9#O5S_=#@gk@78oʺ}ϡk^7OTPzmu N׆6qkb3{:Wk [N-"Ƌ/7s+XaB{s>%̌"lcV֏o]zvՁY[>5r>__5egA'pZ?܁A|:~MkƗݮs՝s(M~ ?mxmNkm ?/)mOi O]>g8{67OqEׂQ ?TI%9wpz k_K6S׏}r>}әcAi/ku;}&ؽp6Zr"I^x5&k#gU^Qq@ ϻOr˱i{ a"jzb]c1-s+MXNcp.>۝cCg!@s0j<0d@*9~\Le->ilɎS1,xޡUm?!'Tڅoy {kSүuuw, !5keSmg^k 毫vQi$s/fHl#;-4s'$lG+ͭ؏;az4oDCX“dz_cIkuTm I$S8BIM!Version compatibility infoUAdobe PhotoshopAdobe Photoshop 6.08BIM JPEG Quality!Adobed            ! 0@1"A23B#467   !1AQ"aq2BRb @r#0ђ3CSc$st4d%!1 0@P"2AB`QaqR¡b -fNmm5FZ3jZnWKDsc~{fn>\`<xggtK.ٸViھ<96+x 'e_hV!i[=Mq~91,k*67TiPZyCysXbY9\;'tq+ud|Cn_)"DA >}k$ԛz^:׾|޻Oۅ{WMHVV'"2,:4Otwkvgփ='w;򭬽ܱn/[/IZ%E553{/t]Mm= ZvŻòow_ji|>MH/ e]T'JiA{x[^YnN}T/+%)`^Wf߳}:dzeAaDJ2n>?S$<)t&(cjZ6V>/^]ߪ8dʛ2Ghb)u{n/|ICMo4?o] NF3ilN)y-^]؟MdiJ;O8l,vSNAd^=O?UWŮe+fq^We5'?!U^V=o6Ƚ1Ϟגli:[<~QMkkdi}O^B|Wα6jn}N:l^9o;=c^%[Mi.N|}^">geZUq_͐Ss"8e:pszwR vzmfs[{:yG(^5Nd|F1zMڽxtGz6J1}zڽzY~_^"mτϜC.q<9Y%U-<ߴNqx`[֔fE="}&%em:.wp͡Jk;/kgm]>}TqÔ9μk %}2?r? {l`>|C_1O%֎K %:_.*_ɇ#!9_}^S 2nN o갎Qr'TGXퟪ NB¯'մwxNfQBywiNqϋ׋YZcTQ"p~7K[&מQE]YYM$/;BdwеO8RH~dR!YX~1}sFp1^P0!mT\j+Bikcu:D aa ,'UIK].Q7*W \_޴1X<d4:VFNu!2u(pY!q.P}>L0polk:L2ISc屆GS0ӣN *2EB1?!&=dM?b5CW1LaPƱI)-5/TnOL/XTE51S~eC?2p~P9=ޱa F0䎁R?E|vEHQ)ȯ2J eVOb)ʫr:"wCSxNjpGnP\Y2QD'1#@$vioFN (XCS 8'izL\/Ż%= {QYYYD!)P8AȻQuaaxc¨0:ಛSObsJ ^(5aUg~j!x)ôC(FQort? ) @,,(F5c#gcOrQQ)Diqj\CP4) /4;Sju&®Z3ѣ%CUa=HbCޫA΢1n<%Mzy/Če~2O%YJuIG]4ipÐJY L,@]D(9Y"QCQ_e$4^F Wӄ #O8Vr;:鏥=PIgeA-]{T2Up%pn0>&uࡓ-Z亩^^߫dYBOX{l4NobV[pZGpX즔 %enޚ25)$ostj57## Bk1*|r |eVBpHM]Xf.=Q+47[X&Ԅ!I 1)PHqVj_\8j(Z9[gu dBc.ld& T#&-G~ `eD֔`X;2i2cɧAey"!"@2?&H'9B;ܘTʱ!GumS] L ^u /!g*&]"0*ІRlBlL&O9kiQ17>r;+ e:ˊeCwVfJKeYQ|?1-G)PM7eP+˶9]B2L9)͎eiM_yeAMzr VTr/09'?NVl'2ԅE55giMLʯ1Q#'=n&.F50&51z*ceOQpTAD&B࣍1v, €Q JiNp x,&;2MBdE;eE7aL0GAC~.C9y9 9NXXC0x!Z5`$nS؀]cqϐ<^fA(zs2oxng}]-f̾U='ɪե5 V(zC sW>J}!H=Ÿōw/IPiyy?Y]sc O!gmu;{֔l,zsoP>wKלWmivn?]T:H.U_~Vw/ltS|ϕOqSh.zWpӓHt--gԿ},TPճb'RݐWiaYѿT~߰eת hN ~~ӀV]Q;q' +ڎuYwʱ6/A[KN7cW)sIY.S\IW; Y@g}{HmYZ +s?GUHͷl']ChqyMk8# q3 ^}ɹnRFʡqKsC]A^eĞ SZ\Pܗ^75Źp5Yj5lعyMϸgt #(fU;6Z%?ie6sk&kȶkpЄj~̸ggrMjZ(QFKLjZ!C2^Ϯ9<@1絬ok jhu-'rppo_EDZy7KreصN^FR i{:NR7ܲN3oy>Um]M0='q'g_ɛ$j4-\pGq]5cb/, H98M}O1po7p~78ٷ[*>WzX[o"{q{A/zޚxT~WOkDl,UN14<vaeJE[:#d-PGt|\Zȓ_h7+י[-}C69 $|ˋvl/׵xY_Nз;_5U<&Cw%׷!n[Yˉo߇]s7?+iSk0{T4'υ-+wHAUFK#1]lx ${{No76Zq C7\!#6а9HJ0CgRdݤK_֘d澽# v 96Ǒr54gvZ'nU`6Fll [J"(Z\#B0#PǵQ8_e^Ӣ56iZ|CH׷8ZMm . &C*#KmqAtfo~M7 մwe䥝ҸGjűY_!I鵃p${g} rHKZfڴY ŠI67_[T|՚9J_g2سͫeS]glSEe?֟|똷!5Dd{;WzbzƯf{vzM\m upn뵕v.tW[w!2y#-e,l +2 D^#؜i51oͽvWWdNP=ևEP5kiMX|okfoꌍ͵9ײ>)V\H ޴-L.-l\~F7Ml6S{QV=]t`<} nŗ|-mgXM45bxW֣acU{'ѹ~?Pcן?ן<`~ʩ'28ݾ JB]EE\+J"0DDքPw?BcYa.6?҈qw>-l)XRRu)ee^#_5 \mRy ˄nJ D.$vb9AX'.':a0kfs $|4O2NSf_^zߗ?]-Axs9CŖ-:Eְ7ɱgڱf9&/3w̷`նY;g剹`)WѬ";v, y8h{ҨjGxD#KOʎyI!'%o 9$YD4l[45,b݇d-ѯ Gwחk`ie΍?pF$ҭwv=Nj4rɝ)QoO9xN1blxkcI5AtEӬiHŵnPMK~D.#gvD]nuPiZ׎8( mA:E(&P>M]hH%h|?!dǓB4%ԏxI є6#\if"`|Fx13ґʊ:َ!  }^*\ :W@ƧT~Zh:k\-u!̎Gq +p Y#άJ{ybnk2ú L\/n9afuKS`u>j0|4F\pَF:Jo2s'|?,|]@{٣EjmkUQe00x#tm;Xw[(=W~C$fbt|m Gm>.D<֖wbǤskF!ƍOB8Գ5_:E#nQ;2(g-ԊXu,V;rЊ6V涃աe)X3-*?)8B:oC[J#C 0xeBC+.LL{Ee=FK0 z*L,YFm#|^vv %PB^l둅Ž4"'$SNުT'¸KoQ]2YtI*or"%6LL1_]ݎ񏕚 fUD˧nWVu,?8rG"ԕuD$Zxpg|?#%G<-ȭݹ٧s̶ Jڃtռ6qPf#"n(5"t{uǟ20e` Mc,Sbt؞.+sR< ycfPkp=~$1o[3妎,OܡcW|K2D{I)[齻I $Ö% i$ni];%ܟmed7o}_)]07X^M4J'kZ[W uVX}aĘ'#n{iX^@O ";vۤno竞rS>Px1FP}n/⭷|ٟrΒbуn~V}Zh卣qpQԫ_ƶfHq*=5J&bp>'^Pob8wqH#v?M޽XN;h!NR[y(Rl&6F)('%V f/nHQ8҇~߿z ۉ$td(eWA"#\10Eƭz\hkJZIasRbMt_e{__Ǫ7&q48S Dod] [S{^;n|fuY@׮9`kOCZm@I<[׎~.f =Qegd Ɖ搏eYۦlOAi6L_Ap)4+-^ՠ(ڸVu ƴ|S@Z}5{ۻ)!qgS0h*&YAS>6;酌-~T_O{δeb]ݘuW}נW,o):\+ uƦ -h͟BZG=sXS| mџ1Hm يD:DLyxMQVV27+N4I6H Кc:?]m)7Z~k9CcƮJt"5tڱ>Ɩ lLI8O)k1kYt5nﻇMp4X4}Oy+nD)N?W1jj-%Io3 QzY"q6d^/fI~{TE>|,6-eyk *q"ʾYfF6^f5(;-l9֮ET$i(?Kma׿Y"HqVV1k\BROW>n4}n' XRp+ Mju\֐[/_F7\п'иuS *K^䚟oc~ +$٣tnOW(M{W'#U$iF8_^ %ەh vaoDS~dm;;cfb,O}eaJℊ5>;kFOC/ w{lPm͑?EYdH9fwief,ņ_W7)' ]: $8'jb/f^Żɿ_Qfe7,ߍAFo?<u˂O!2> Heading 61#^P @OB@ Heading 71$^p` p:OR: Heading 81%]5>*NObN Heading 91&a$`d<6CJrOrrDefault Paragraph Font1''CJOJQJ^J_HmHnHsH tH u4+@4 Endnote Text(DOqDEndnote Reference1)EHBOB TOC 81*^`d $ CJBOB TOC 71+^`d $ CJBOB TOC 61,^`d $ CJBOB TOC 51-^`d $ CJBOB TOC 41.^`d $ CJBOB TOC 31/^`d $ 6>O> TOC 210`d $ :FOF TOC 111dxx $ CJ6O"6 Footer1 2 !6O26 Header1 3 !JOqBJFootnote Reference14CJEH8OR8 Footnote Text15BObB TOC 916^`d $ CJ4Oqr4 Page Number17LOL Times 12 pt. ,Flush left8@O@ titlepage 9a$d5CJ2O2 content : 6O6 formula ;^PCJHOH tabletext<]^dCJ6O6 graphtext=a$CJROR bibliographie>^@`(( @CJHOH bullet1?a$^`Pd CJ:O: bullet2@^` 0O0 Quotes A]^4Y@"4 Document MapB2B@22 Body TextC]&OB&StyleD 6ABf23`;Zm>Og !/UVevw%01234?@ij+ij*\].IJKLg & ' 6 O P \ v  I s t       ' @ g & Q R ` a   ? _ { 000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000@0ȑ00@0ȑ00@0ȑ00@0ȑ00@0@0@0@0@0@0ȑ00`ABf23`;Zm>Og !/UVev0?@ij+ij*\]L & ' 6 O P \  I t ' @ g & ` a   ? _ { 00@0000000000000000000000000y000 00 00 00 00 00 00 00 000 0}0 0}0 0o0 0q0000000000000000000000000 00000#$000 0q0 0o0 0m00!00!0;0M0;0M0;0J0 0m0 0m00q00q00q00q00q00000000r00q0 0?0 0=00i00i00iK0"0K0"000hK080K080K0"00 090 090 090 090000S0000Q00P00O00NK0000L00K00J00I00H00G00FK00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K00K0030G00G00G00G00G0K000 $$$'2 P    LQ  C  '!!8@0(  B S  ?4.^5.6.7.t8.   Q Q    W W 9*urn:schemas-microsoft-com:office:smarttagsplace=*urn:schemas-microsoft-com:office:smarttags PlaceName=*urn:schemas-microsoft-com:office:smarttags PlaceType8*urn:schemas-microsoft-com:office:smarttagsCity BEHNPTW_juw'/]b ( 0 Bew 0 4 Q [ 3333Be;Z /Ww%'04Ak+,\ .1I. 6 8 O y  - R BE :z 4~4d;,pm$4<5)0tHU[ ^`OJQJo( ^`OJQJo( pp^p`OJQJo( @ @ ^@ `OJQJo( ^`OJQJo( ^`OJQJo( ^`OJQJo( ^`OJQJo( PP^P`OJQJo( ^`OJ QJ o( ^`OJ QJ o( pp^p`OJ QJ o( @ @ ^@ `OJ QJ o( ^`OJ QJ o( ^`OJ QJ o( ^`OJ QJ o( ^`OJ QJ o( PP^P`OJ QJ o(^`OJPJQJ^Jo(  ^ `OJQJ^Jo(hHo  ^ `OJ QJ o(hHxx^x`OJQJo(hHHH^H`OJQJ^Jo(hHo^`OJ QJ o(hH^`OJQJo(hH^`OJQJ^Jo(hHo^`OJ QJ o(hH ^`OJ QJ o( pp^p`OJ QJ o( @ @ ^@ `OJ QJ o( ^`OJ QJ o( ^`OJ QJ o( ^`OJ QJ o( ^`OJ QJ o( PP^P`OJ QJ o(   ^ `OJ QJ o(:z ,pm5)0t4R~Q2$BפL:lr)p]ĶidB:,xb*|P]^CNi        $~_c `+~z4ʠ1*1 ^[^2.g0;ag0P.V,McV,M^$ZF(V,Ma_*g0 0^g0g8YA[8g0YU; %KWT>g0a?CjC^$ZF %KytWLV,MKg-XX^g8Y?b-X.g^Kg9'la?CC.;y^A>0{ytWL-a/Ia' 4 |m 6\kIQ6-vrI; 4%1%\'d'@2*+\. 012*i2V4O57;7Ji7?y0A DSDwE`zET1G@GdIJ)\K)LMMRPfRRP S*Z[[!b hhWlLoZq{T },}>;}%:bn Y[aTyNWWFGl6(vMFFo}B_Q*x/*4O'av|;[v2]n^xNMkx&`B")ZN8 Y&?; ~  jN^`2!wY0a 1??]TaafiGf @HP LaserJet P1006Ne02:winspoolHP LaserJet P1006HP LaserJet P1006DdXXHP LaserJet P1006  ld'4@ @ dd@ HP LaserJet P1006DdXXHP LaserJet P1006  ld'4@ @ dd@ BB@80BB P@Unknown Gz Times New Roman5Symbol3& z ArialCFComic Sans MS?5 z Courier New7&K @CandaraY New YorkTimes New RomanO1 CourierCourier NeweMonotype SortsTimes New Roman;Wingdings"I;+ gm#f@  $+xx 2q+HX?y0A2WESTERN MICHIGAN UNIVERSITY Dept. of Communication R. Gershon    Oh+'0  0< \ h t  WESTERN MICHIGAN UNIVERSITY Dept. of CommunicationNormal R. Gershon26Microsoft Office Word@@^ծ@&@4 ՜.+,0  hp   Western Michigan University ' WESTERN MICHIGAN UNIVERSITY Title  !"#$%&'()*+,-./0123456789:;<=>?ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrsuvwxyz{}~Root Entry FWData G1Table@zfWordDocument.6SummaryInformation(tDocumentSummaryInformation8|CompObjq  FMicrosoft Office Word Document MSWordDocWord.Document.89q