ࡱ> @>56789:A#` bjbjmm 4FFFZVVV8dr.{&Lrrzzzzzzz$~hzzF3  3 3 zr z3  rFz3 z9Z FA_v wSpVKE\:abLz0.{\tA_A_FU_ U  zz.{3 3 3 3 rrr9Ĥrrr9Z  Unit 2: Marketing and Finance Business Management: Virtual Enterprise HYPERLINK \l "HowTo_Complete_The_Framework"How to Guide HYPERLINK \l "WhatisUbD"What is UbD? **Hold CTRL down and click with Mouse to access all links. Unit Title: Marketing and Finance Grade Level: 11-12 Subject/Topic Area(s): Understand the main goals of these two areas of study in the business field and how understanding these goals helps businesses be successful. Key Words: Under Stage 1, Please see Know section Designed By: Anne P. Graefin Adelmann Time Frame: 9 Weeks School District: Virginia Beach City Public Schools School: Tallwood High School Brief Summary of Unit (including curricular context and unit goals): This unit will enable students to understand the main goals of these two fields of study in the business world. Marketing is (1) understanding the customer, (2) understanding the product, and (3) convincing the customer that they need the product. Finance is organizing the flow of money into and out of the company to ensure success. Unit Design Status: Completed Template Pages Stage 1, 2, and 3 Completed Blueprint for each performance task Completed Rubric(s) Directions to students and teachers Materials and resources listed Suggested Accommodations Suggested Extensions Status: Initial Draft (Date: ) Revised Draft (Date: ) Peer Reviewed Content Reviewed Field Tested Validated Anchored  What Are the Curriculum Connections? Conceptual LensGrade LevelUnit ThemeBusiness Owner11-12How do we convince our customers to buy? How to we organize our cash flows?         Stage 1: Identify Desired Results  HYPERLINK \l "WhatisBackwardDesign" What is the Backward Design Process? HYPERLINK \l "Stage1_CurricularPriorities"Stage 1 of the Process Established Goals: Conducting Financial Activities BUS6135.026 Explore differences among various sources of capital. BUS6135.027 Explain the impact of the stock market on business decisions. BUS6135.028 Identify the cost of operations. BUS6135.029 Analyze sales/production records. BUS6135.030 Interpret basic financial statements (cash flow, income statement, and balance sheet). BUS6135.031 Relate financial information to business decisions. BUS6135.032 Identify strategies for risk management. BUS6135.033 Prepare a budget to include short-term and long-term expenditures. BUS6135.034 Identify the components of records management systems. BUS6135.035 Describe credit plans, credit cards, credit policies, collection procedures, and credit analysis. BUS6135.036 Identify reasons for taxes, types of taxes, and the effects taxes have on business decisions. Conducting Marketing Activities BUS6135.037 Explain the role of marketing in the economy. BUS6135.038 Determine various applications of marketing research. BUS6135.039 Explain marketing concepts and the elements of the marketing mix. BUS6135.040 Explain the four stages of the product life cycle. Related Standards of Learning: History and Social Science GOVT.15 (BUS6135.026) The student will demonstrate knowledge of the United States market economy by assessing the importance of entrepreneurship, the profit motive, and economic independence to the promotion of economic growth; comparing types of business organizations; describing the factors of production; explaining the interaction of supply and demand; illustrating the circular flow of economic activity; analyzing global economic trends, with emphasis on the impact of technological innovations. History and Social Science GOVT.15 and GOVT.16 (BUS6135.031) The student will demonstrate knowledge of the role of government in the Virginia and United States economies by analyzing the impact of fiscal and monetary policies on the economy; describing the creation of public goods and services; examining environmental issues, property rights, contracts, consumer rights, labor-management relations, and competition in the marketplace. Mathematics A.4, AII.19 (BUS6135.029, .030) A.4 The student will use matrices to organize and manipulate data, including matrix addition, subtraction, and scalar multiplication. Data will arise from business, industrial, and consumer situations. AII.19 The student will collect and analyze data to make predictions and solve practical problems. Graphing calculators will be used to investigate scatter plots and to determine the equation for a curve of best fit. Models will include linear, quadratic, exponential, and logarithmic functions.  HYPERLINK \l "TheSixFacetsOfUnderstanding" The Six Facets of Understanding  HYPERLINK \l "EnduringUnderstandings" Enduring UnderstandingsWhat understandings are desired? Students will understand that: Business decisions require knowledge of strategies, competitors, goals, and financial data so that risk can be properly judged. This financial data must be correct, up to date, and must display the true health of the company to enable business leaders to take proper risks and to make decisions to foster growth toward goal achievement. Marketing is the identification of consumers psychological ideas about their needs and the manipulation of their perceptions of those needs.  HYPERLINK \l "EssentialQuestions" Essential QuestionsWhat essential questions will be considered? How does the stock market, sales, costs of operations, interest rates, and cash flow affect a companys ability to succeed in meeting its goals? How do companies influence consumers perceptions effectively? How do companies renew products, and the need for those products?  HYPERLINK \l "Knowledge" Link to Enabling Knowledge and Skills What key knowledge and skills with students acquire as a result of this unit?Students will know: Students will be able to do: Apply knowledge learned to: Create a dynamic catalog representing their companys products/services. Create a dynamic website representing their companys products/services. Create company financial statements and accounts through Quickbooks software.Related Standards of Learning: History and Science GOVT.15 The student will demonstrate knowledge of the United States market economy by a. Assessing the importance of entrepreneurship, the profit motive, and economic independence to the promotion of economic growth; b. Comparing types of business organizations; c. Describing the factors of production; d. Explaining the interaction of supply and demand; e. Illustrating the circular flow of economic activity; History and Science GOVT.16 The student will demonstrate knowledge of the role of government in the Virginia and United States economies by a. Analyzing the impact of fiscal and monetary policies on the economy; b. Describing the creation of public goods and services; c. Examining environmental issues, property rights, contracts, consumer rights, labor-management relations, and competition in the marketplace. Mathematics A.4 The student will use matrices to organize and manipulate data, including matrix addition, subtraction, and scalar multiplication. Data will arise from business, industrial, and consumer situations. Mathematics AII.19 The student will collect and analyze data to make predictions and solve practical problems. Graphing calculators will be used to investigate scatter plots and to determine the equation for a curve of best fit. Models will include linear, quadratic, exponential, and logarithmic functions.  Stage 2: Determine Acceptable Evidence  HYPERLINK \l "SummativeAssessments" Link to Summative Assessments  HYPERLINK \l "GRASPSForm" Link to G.R.A.S.P.S. Form  HYPERLINK \l "TypesOfAssessments" Link to Types of AssessmentPerformance Tasks* (Summary in G.R.A.S.P.S. form): What evidence will show that students understand? Performance tasks: Individual project (all students) the Project I Cannot Live Without Department: Creating the website following VE Rubric Department: Creating the Catalog following VE Rubric Department: Creating individual bank accounts and paying individual bills Department: Creating company account, paying company bills, tracking company financials in Quickbooks Company wide project: Open House *Complete a Performance Task Blueprint for each task (next page).  HYPERLINK \l "TypesOfAssessments" Link to Types of AssessmentOther Evidence (quizzes, test, prompts, observations, dialogues, work samples, Etc.): Student Self-Assessment and Reflection:  Marketing Your Business Financing Your Business 12/3 BP VB; 12/17 BP VA State MondayTuesdayWednesdayThursdayFriday11/311/411/5 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual" A/2311/6B11/7 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_16" A/24Staff DayStaff DayStart 2nd Nine Weeks Continue from last block due 11/9, ready with presentations to teach to class (will make presentations 11/7 and present them starting 11/13): Employee Manual Catalog and Website Bank Accounts, log-in information, personal budgetsReady to present work to class next class: Employee Manual Catalog and Website Bank Accounts, log-in information, personal budgets11/10B11/1111/12HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_16"A/2511/13B11/14HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_16"A/26Veterans Day, School ClosedPresentations about: Employee Manual Catalog and Website Bank Accounts, log-in information, personal budgetsFinish Presentations Pay Bills and submit BM chapters for homework11/17B11/18 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_4" A/2711/19B11/20 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_5" A/2811/21BMarketing 101 standard deviants video and worksheet BM check text for chapters to readMarketing Project cant live without finish over weekend. Continue with BM Chapters11/24 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_5" A/2911/25B11/26 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_7" A/3011/2711/28Marketing project due BM Chapters due BM Chapters test Present Marketing Projects (2 min presentations each student 30 second sales pitch, 1 further detail)Finance Unit BM/Entre Chapters Go over BP as learn each may do BM (16-21) Entre (19-21) ThanksgivingOff 12/1B12/2 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_7" A/3112/3B12/4 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_7" A/3212/5BContinue Finance Unit Open House Preparations Business Plan Presentations Virginia Beach Competition at ATCContinue Finance Unit Open House Preparations 12/8 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_7" A/3312/9B12/10 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_7" A/3412/11B12/12 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_7" A/35Continue Finance Unit Open House PreparationsContinue Finance Unit Open House PreparationsContinue Finance Unit Open House Preparations12/15B12/16 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_7" A/3612/17B12/18 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_7" A/3712/19BContinue Finance Unit Open House PreparationsBusiness Plan Presentations Virginia State Competition at ATC (if qualify)Open House 12/2212/2312/2412/2512/26Winter Break12/2912/3012/311/11/2Winter Break1/5 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_17" A/381/6B1/7 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_18" A/391/8B1/9 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_19" A/40Have students make large flow chart of accounting statements in groups Coca Cola Marketing Video marketing at work, how can we make this work for our company?Finish Coca-Cola Video (1/2 hour 45 min) Finance Unit Test Company Professional Development: two (1 by each HR department): Fish and 1 minute manager (will spill over into class #41) 1/12B1/13 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_20" A/411/14B1/15 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_20" A/421/16BTrade Fair Preparations BM/Entre text supplementsTrade Fair Preparations BM/Entre text supplements1/191/20 HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_20" A/431/211/22HYPERLINK \l "_Daily_Lesson_Plan_for: Virtual_24"A/441/23Martin Luther King Jr. Day, School ClosedTrade Fair Preparations BM/Entre text supplementsMidterm Review1/26A1/27B1/28A1/29B1/30Exams: 1A and 2AExams: 1B and 2BExams: 3A and 4AExams: 3B and 4BStaff Day, School Closed Unit: Marketing and Finance Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (23-26) 11/7-11/15 Objectives: (By the end of the block the student will be able to) Break-aways: Presenters will continue to work on and practice the presentation, if presenter is a manager, the manager will need to select a back-up manager while they are out to work on the following: Managers and all departments: BUS.6315.36.047 Apply time management concepts in scheduling and completing tasks. BUS.6315.36.067 Plan an effective meeting. BUS.6315.36.068 Facilitate a meeting. BUS.6315.36.069 Make a presentation to an audience. BUS.6315.36.070 Demonstrate business etiquette techniques. Human Resources: Employee Manual BUS.6315.36.044 Analyze components included in policies and procedures manuals BUS.6315.36.052 Develop a job description. BUS.6315.36.053 Outline the procedures used in employee performance documentation, promotion, and termination. BUS.6315.36.056 Identify the components of an orientation program for a new employee. BUS.6315.36.057 Identify federal legislation related to employees in the workplace. BUS.6315.36.058 Review legal issues (e.g., harassment, employee rights, privacy, drug testing, labor disputes, discrimination, and substance abuse) and the potential impact to the business. BUS.6315.36.059 Describe the elements of a total compensation package. BUS.6315.36.065 Identify ways to motivate, coach, counsel, and reward individuals and teams. BUS.6315.36.066 Identify methods for resolving conflicts. BUS.6315.36.077 Identify the steps to follow in resigning from a position. Marketing: Catalog and Website: BUS.6315.36.038 Determine various applications of marketing research. Marketing Chapters Homework: BUS6135.037 Explain the role of marketing in the economy. BUS6135.038 Determine various applications of marketing research. BUS6135.039 Explain marketing concepts and the elements of the marketing mix. BUS6135.040 Explain the four stages of the product life cycle. Accounting and Finance: Set up bank accounts, log-in information, budgets: BUS.6315.36.035 Describe credit plans, credit cards, credit policies, collection procedures, and credit analysis.From Calendar: 11/7: Start 2nd Nine Weeks Continue from last block due 11/9, ready with presentations to teach to class (will make presentations 11/7 and present them starting 11/13): Employee Manual Catalog and Website Bank Accounts, log-in information, personal budgets 11/9: Ready to present work to class next class: Employee Manual Catalog and Website Bank Accounts, log-in information, personal budgets 11/13: Presentations about: Employee Manual Catalog and Website Bank Accounts, log-in information, personal budgets 11/15: Finish Presentations Pay Bills and submit Homework: BM Chapters! Related SOLs: Managers and all departments: English11.1, 12.1 English 11.1: The student will make informative and persuasive presentations. Gather and organize evidence to support a position. Present evidence clearly and convincingly. Support and defend ideas in public forums. Use grammatically correct language including vocabulary appropriate to the topic, audience, and purpose. English 12.1: The student will make a 5-10 minute formal oral presentation. Choose the purpose of the presentation: to defend a position, to entertain an audience, or to explain information. Use a well-structured narrative or logical argument. Use details, illustrations, statistics, comparisons, and analogies to support purposes. Use visual aids or technology to support presentation. Use grammatically correct language, including vocabulary appropriate to the topic, audience, and purpose. HR: English 11.4, 12.7: English 11.4: The student will read and analyze a variety of informational materials. Use information from texts to clarify or refine understanding of academic concepts. Read and follow directions to complete an application for college admission, for a scholarship, or for employment. Apply concepts and use vocabulary in informational and technical materials to complete a task. Generalize ideas from selections to make predictions about other texts. Analyze information from a text to draw conclusions. English 12.7: The student will develop expository and informational writings. Generate, gather, and organize ideas for writing. Consider audience and purpose when planning for writing. Write analytically about literary, informational, and visual materials. Elaborate ideas clearly and accurately. Revise writing for depth of information and technique of presentation. Apply grammatical conventions to edit writing for correct use of language, spelling, punctuation, and capitalization. Proofread final copy and prepare document for publication submission. Mrktg: none A/F: nonePre-assessment: Hook: Pacing:Learning Experiences and Instruction: (Procedures)Strategies:11/7 15 minWarm-up: Hold a meeting by department, copy down notes from the meeting. Provide on a 1/3 sheet of paper what was the outcome of the meeting, what you have been assigned.-60 minWork on assigned elements by department, print out all work at end of this time before department meeting. Remember each department will present in a PowerPoint instructions for the class about what they have created (i.e. What do employees need to know about the employee manual [all of it], what do employees need to know about the website and catalog? What do employees need to know about their bank accounts, how to log in, how to pay their bills?)Research, group work, editing, collaboration20 minHave an end of block department meeting, managers turn in to me what was accomplished and what will be done next class. Hand in rough draft of ppt, I will give back with feedback next class.Group work, group critique11/9 15 minWarm-up: What is the purpose of what you are working on as a department? Who is the audience for what you are working on as a department?60 minWork on assigned elements by department, print out all work at end of this time before department meeting. PPTs due over weekend, write a quiz about each ppt!Research, group work, editing, collaboration20 minHave an end of block department meeting, managers turn in to me what was accomplished and what will be done next class. Final draft of ppt to be submitted to SharePoint.Group work, group critique11/13 15 minWarm-up: What do you think youll learn about the following: our employee manual, our website, our catalog, our bank accounts, our budget?45 min 2 hoursPresentations: Each department will present their PPT, then afterward, every student (even those that created the PPT) will take a quiz about the topic. Department PPts should be able 5-15 minutes in length, quizzes should take 5-10 minutes each. 10-25 min Employee Manual Quiz 10-25 min Website Quiz 10-25 min Catalog Quiz 10-25 min Bank Accounts Quiz This will probably carry over into 11/15. Remainder of 11/15 pay bills online.Exit Ticket 5 minExit Ticket: What was the most interesting thing you learned?11/15 15 minWarm-up: Tell me about each item: our employee manual, our website, our catalog, our bank accounts, our budget?45 minFinish Presentations and Quizzes45 minPay bills online each student log in to bank account and pay bills based on their personal budget. At end of block: print personal budget and print pending payments to staple and hand-in to verify that students has paid all bills.-Homework: Orange Business Management Text, Chapter 21: Nature and Scope of Marketing notes, vocab, answers.Note!Again, Managers eval students this week, turn in evals by end of this block.Individual critiqueClosing: (How will I determine students level of mastery?) See what managers hand in at end of each block.Post-assessment: Homework: assigned by manager as needed. (11/15 Orange BM Chap 21 due next class!)Materials: PCs, sample employee manual, sample catalogs, banker info, budget infoTeamwork: in departments!Thinking Skills: research, applicationSelf Esteem: group work, critique Teacher Self-Evaluation of Lesson: Some of these items may need more or less time, will work on them next week and ask departments to work together for help. Hm looking at again and think that may need to only work on HR manual as a class Unit: Marketing Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (27) 11/19 Objectives: BUS6135.037 Explain the role of marketing in the economy. BUS6135.038 Determine various applications of marketing research. BUS6135.039 Explain marketing concepts and the elements of the marketing mix. BUS6135.040 Explain the four stages of the product life cycle.From Calendar: Marketing 101 standard deviants video and worksheet BM check text for chapters to readRelated SOLs: none for these 4 marketing competencies Pre-assessment: noneHook: nonePacing:Learning Experiences and Instruction: (Procedures)Strategies:15 minWarm-up: Answer the following you may use your homework/notes from last class: (check these questions) 1. What is the marketing mix? 2. What can you do with a career in marketing? 3. Why is knowing the demographics important?-60 minStandard Deviants Marketing Video Marketing 101 with notes. (Name of notes file: The Standard Deviants Marketing Video Handouts The Standard Deviants Marketing Video Notes The Standard Deviants Marketing Video Notes StudentNote taking20 minReview notes in groups.Group discussion, review-Homework: Orange Business Management Text, Chapter 20: Product Planning and Production Management notes, vocab, answers.Closing: (How will I determine students level of mastery?) Post-assessment: Homework: Orange BM Chap 20 due next class!Materials: Teamwork: Thinking Skills: note taking, review, group discussion Self Esteem: Teacher Self-Evaluation of Lesson:  Unit: Marketing and Finance Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (28-9) 11/21-7 Objectives: BUS6135.037 Explain the role of marketing in the economy. BUS6135.038 Determine various applications of marketing research. BUS6135.039 Explain marketing concepts and the elements of the marketing mix. BUS6135.040 Explain the four stages of the product life cycle.From Calendar: 11/21: Marketing Project cant live without finish over break. Continue with BM Chapters 11/27 Marketing project due BM Chapters due BM Chapters test Present Marketing Projects (2 min presentations each student 30 second sales pitch, 1 further detail)Related SOLs: none for these 4 marketing competencies Pre-assessment: noneHook: nonePacing:Learning Experiences and Instruction: (Procedures)Strategies:11/21 15 minWarm-up: Tell me 1. If you were on a desert island, all alone, for eternity and could bring one product, what would it be? 2. Why couldnt you live without that product?-45 minWork on Brochure The product I couldnt live without complete then move on to department work. You have 45 minutes plus any additional time if you do not have any department work. You must work on over the break. You will also make a 2 minute presentation to the class the presentation will include a 30 second sales pitch plus 1 min for further detail. File names: The Product I Cannot Live Without Is The Product I Cannot Live Without Is BrochureSynthesize45 minDepartment work.Group work-Homework: Finish your brochure, due next class at the beginning of the block. Orange Business Management Text Chapter 22: Product Development and Distribution Orange Business Management Text Chapter 23: Pricing and Promotion For both: Notes, Vocabulary, questions11/27 15 minWarm-up: My product is I would change it by15 minHand in the following: Your brochure Chapter 20 Chapter 21 Chapter 22 Chapter 2360 minPresentations as students present, the audience will critique presenters ideas and at end of block vote on best presentation and best product idea.Presentations, analysis10 minVote on (1) best presentation and (2) best new product idea!analysisClosing: (How will I determine students level of mastery?) Post-assessment: Grading of brochure.Homework: Orange BM Chapters 22 and 23, all chapters 20-23 due 11/27 at beginning of block.Materials: Teamwork: Thinking Skills: Synthesize, group work, presentations, analysisSelf Esteem: get to work on creating a new product by self, get to present new idea to classTeacher Self-Evaluation of Lesson:  Unit: Marketing and Finance Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (30-38) 11/29 12/21 Objectives: BUS6135.026 Explore differences among various sources of capital. BUS6135.027 Explain the impact of the stock market on business decisions. BUS6135.028 Identify the cost of operations. BUS6135.029 Analyze sales/production records. BUS6135.030 Interpret basic financial statements (cash flow, income statement, and balance sheet). BUS6135.031 Relate financial information to business decisions. BUS6135.032 Identify strategies for risk management. BUS6135.033 Prepare a budget to include short-term and long-term expenditures. BUS6135.034 Identify the components of records management systems. BUS6135.035 Describe credit plans, credit cards, credit policies, collection procedures, and credit analysis. BUS6135.036 Identify reasons for taxes, types of taxes, and the effects taxes have on business decisions.From Calendar: 11/29: Finance Unit BM/Entre Chapters Go over BP as learn each BM (15-19)/Entre (19-21) 12/3-12/19: Continue Finance Unit Open House Preparations 12/21: Open HouseRelated SOLs: History and Science GOVT.15 The student will demonstrate knowledge of the United States market economy by Assessing the importance of Marketing and Finance, the profit motive, and economic independence to the promotion of economic growth; Comparing types of business organizations; Describing the factors of production; Explaining the interaction of supply and demand; Illustrating the circular flow of economic activity; History and Science GOVT.16 The student will demonstrate knowledge of the role of government in the Virginia and United States economies by Analyzing the impact of fiscal and monetary policies on the economy; Describing the creation of public goods and services; Examining environmental issues, property rights, contracts, consumer rights, labor-management relations, and competition in the marketplace. Mathematics A.4 The student will use matrices to organize and manipulate data, including matrix addition, subtraction, and scalar multiplication. Data will arise from business, industrial, and consumer situations. Mathematics AII.19 The student will collect and analyze data to make predictions and solve practical problems. Graphing calculators will be used to investigate scatter plots and to determine the equation for a curve of best fit. Models will include linear, quadratic, exponential, and logarithmic functions. Pre-assessment: noneHook: nonePacing:Learning Experiences and Instruction: (Procedures)Strategies:11/29 15 minWarm-up: Describe the following: How would you best promote your product to other students in the school? What may be confusing to them? Who would you invite to this in house promotion?-15 minChapter assignments and calendar: Notes, vocab, review questions, chapter tests Orange Business Management Texts: Chapter 15 Financial Records in a Business due 12/5 Chapter 16 Financial Analysis of a Business due 12/7 Chapter 17 Financing a Business due 12/11 Chapter 18 Financial Services due 12/13 Chapter 19 Credit and Insurance due 12/17 Glencoe Marketing and Finance Chapters Texts: Chapter 19 Financing Your Business due 12/19 Chapter 20 Accounting and Financial Reporting due 12/21 Chapter 21 Financial Management due 1/3 Reading, summarizing, note taking25 minDescribe Open House: What is it? Discuss: what are our expectations? What committees do we need?30 minCommittee work: Vote for committee heads, join committee, work as a committee to hand in the following by the end of the block: What your committee is responsible for. A calendar of what is due when. A description of each committee members responsibilities Hand it in, and get it approved by Mrs. G and CEOs. Done? Start Committee work!12/3-19 15 minWarm-up: 12/3: You have many chapters assigned Will these help you? Would it benefit you to share work with others? Why or why not? What do you need to do to accomplish this task on your own? Would you be proud of accomplishing this task on your own? Why or why not? Fill in these questions below!! 12/5: Questions from chapter 15 12/7: Questions from chapter 16 12/11: Questions from chapter 17 12/13: Questions from chapter 18 12/17: Questions from chapter 19 12/19: Questions from entre chapter 19-20 minWork on Chapter Assignments in class quietly on own.Reading, note taking, summarizing15 minCommittee Planning meeting: Identify daily goals, requirements for the goals, resources, and who is assigned the goal.Group work45 minCommittee workGroup work15 minCommittee Analysis meeting: Hold end of block meeting, report what was accomplished, show all work to committee head, committee head evaluate in front of committee tell changes to make, etc, and someone from committee provide paragraphs of feedback for CEO and I: What was planned What was accomplished What changes need to be make to work accomplished What will focus be next blockGroup work, critique, analysis12/21 15 minWarm-up: Questions from entre chapter 20Entire blockOpen House set up, take down, plan out what to do with the information!Closing: (How will I determine students level of mastery?) Handed in chapters.Post-assessment: Homework: Materials: Teamwork: Thinking Skills: Reading, summarizing, note taking, Group work, critique, analysisSelf Esteem: Teacher Self-Evaluation of Lesson:  Unit: Marketing and Finance Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (39) 1/3 Objectives: BUS6135.030 Interpret basic financial statements (cash flow, income statement, and balance sheet). BUS6135.037 Explain the role of marketing in the economy. BUS6135.038 Determine various applications of marketing research. BUS6135.039 Explain marketing concepts and the elements of the marketing mix. BUS6135.040 Explain the four stages of the product life cycle.From Calendar: Have students make large flow chart of accounting statements in groups Coca Cola Marketing Video marketing at work, how can we make this work for our company?Related SOLs: Mathematics A.4 The student will use matrices to organize and manipulate data, including matrix addition, subtraction, and scalar multiplication. Data will arise from business, industrial, and consumer situations. Mathematics AII.19 The student will collect and analyze data to make predictions and solve practical problems. Graphing calculators will be used to investigate scatter plots and to determine the equation for a curve of best fit. Models will include linear, quadratic, exponential, and logarithmic functions. Pre-assessment: noneHook: nonePacing:Learning Experiences and Instruction: (Procedures)Strategies:15 minWarm-up: On a 1/3 sheet of paper, please answer the following: What, in your opinion, is one of the most successful companies of all time and why? Which company sets a strong example for Marketing (advertising) their products to consumers? Do you think Coca-Cola was ever really made with cocaine. Why or Why not?-40 minReview of Financial Statements Break students into groups (or have them work by department) and have students draw a flow chart of how the three financial statements interact: Balance Sheet Income Statement Statement of Cash FlowsGroup Work, Diagramming big ideas, Summarizing, explaining45 minWatch Coca-Cola video and pause and discuss. Mainly, have students respond to questions in their notebooks.Discussion, summarizing, note takingClosing: (How will I determine students level of mastery?) Closing questions: (ask for class volunteers) How did we see Coca-Cola market to their consumers? What concepts that we have learned about have we seen Coca-Cola use in the video? Why is it important to know how those three financial statements interact?Post-assessment: Closing questionsHomework: Study for Finance Unit TestMaterials: Teamwork: Thinking Skills: Discussion, note taking, Group Work, Diagramming big ideas, Summarizing, explainingSelf Esteem: Teacher Self-Evaluation of Lesson:  Unit: Marketing and Finance Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (40) 1/8 Objectives: BUS6135.026 Explore differences among various sources of capital. BUS6135.027 Explain the impact of the stock market on business decisions. BUS6135.028 Identify the cost of operations. BUS6135.029 Analyze sales/production records. BUS6135.030 Interpret basic financial statements (cash flow, income statement, and balance sheet). BUS6135.031 Relate financial information to business decisions. BUS6135.032 Identify strategies for risk management. BUS6135.033 Prepare a budget to include short-term and long-term expenditures. BUS6135.034 Identify the components of records management systems. BUS6135.035 Describe credit plans, credit cards, credit policies, collection procedures, and credit analysis. BUS6135.036 Identify reasons for taxes, types of taxes, and the effects taxes have on business decisions.From Calendar: Finish Coca-Cola Video (1/2 hour 45 min) Finance Unit TestRelated SOLs: History and Science GOVT.15 The student will demonstrate knowledge of the United States market economy by Assessing the importance of Marketing and Finance, the profit motive, and economic independence to the promotion of economic growth; Comparing types of business organizations; Describing the factors of production; Explaining the interaction of supply and demand; Illustrating the circular flow of economic activity; History and Science GOVT.16 The student will demonstrate knowledge of the role of government in the Virginia and United States economies by Analyzing the impact of fiscal and monetary policies on the economy; Describing the creation of public goods and services; Examining environmental issues, property rights, contracts, consumer rights, labor-management relations, and competition in the marketplace. Mathematics A.4 The student will use matrices to organize and manipulate data, including matrix addition, subtraction, and scalar multiplication. Data will arise from business, industrial, and consumer situations. Mathematics AII.19 The student will collect and analyze data to make predictions and solve practical problems. Graphing calculators will be used to investigate scatter plots and to determine the equation for a curve of best fit. Models will include linear, quadratic, exponential, and logarithmic functions.Pre-assessment: noneHook: nonePacing:Learning Experiences and Instruction: (Procedures)Strategies:15 minWarm-up: On a 1/3 sheet of paper, please answer the following (you may use your notes to look these up): review questions about finance test!! review questions about finance test!! 1. review questions about finance test!!-45 minFinish Coca-Cola video, questions, and discussionsClass discussion, reflection questions45 minFinance Unit Test (write this)Closing: (How will I determine students level of mastery?) Results of testPost-assessment: Results of testHomework: noneMaterials: Teamwork: Thinking Skills: Class discussion, reflection questionsSelf Esteem: Test resultsTeacher Self-Evaluation of Lesson:  Unit: Marketing and Finance Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (41) 1/10 Objectives: 018 Describe management roles, functions, skills, and values. 019 Identify benefits and limitations of a variety of leadership and management styles. 020 Analyze leadership and management styles in a variety of business situations.From Calendar: Company Professional Development: two (1 by each HR department): Fish and 1 minute managerRelated SOLs: nonePre-assessment: noneHook: nonePacing:Learning Experiences and Instruction: (Procedures)Strategies:15 minWarm-up: On a 1/3 sheet of paper: Please describe your ideal manager. List at least three characteristics and explain the benefit of those characteristics. -Remainder of BlockOne Minute Manager Video (or HR Presentation) With activities and worksheets (order these from Rhonda or check online)Discussion, analyzing information, teamwork, individual workRemainder of Block into 1/12FISH Philosophy Video (or HR Presentation) With activities and worksheets (order these from Rhonda or check online)Discussion, analyzing information, teamwork, individual workClosing: (How will I determine students level of mastery?) Ask post assessment questions at end of presentations.Post-assessment: Answer the following: Why is OMM such a business cult classic? Why is FISH used in so many companies? Is it really something you can apply?Homework: ? May be some from OMM and FISH, see what find onlineMaterials: Teamwork: Thinking Skills: Discussion, analyzing information, teamwork, individual workSelf Esteem: Teacher Self-Evaluation of Lesson:  Unit: Marketing and Finance Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (42-43) 1/14-16 Objectives: The students will plan, coordinate, execute, and evaluate Trade Fair Plans following given Trade Fair Rubrics found at  HYPERLINK "http://www.vevirginia.org" www.vevirginia.org. Managers and all departments: BUS.6315.36.047 Apply time management concepts in scheduling and completing tasks. BUS.6315.36.067 Plan an effective meeting. BUS.6315.36.068 Facilitate a meeting. BUS.6315.36.069 Make a presentation to an audience. BUS.6315.36.070 Demonstrate business etiquette techniques. Human Resources: Employee Manual BUS.6315.36.044 Analyze components included in policies and procedures manuals BUS.6315.36.052 Develop a job description. BUS.6315.36.053 Outline the procedures used in employee performance documentation, promotion, and termination. BUS.6315.36.056 Identify the components of an orientation program for a new employee. BUS.6315.36.057 Identify federal legislation related to employees in the workplace. BUS.6315.36.058 Review legal issues (e.g., harassment, employee rights, privacy, drug testing, labor disputes, discrimination, and substance abuse) and the potential impact to the business. BUS.6315.36.059 Describe the elements of a total compensation package. BUS.6315.36.065 Identify ways to motivate, coach, counsel, and reward individuals and teams. BUS.6315.36.066 Identify methods for resolving conflicts. BUS.6315.36.077 Identify the steps to follow in resigning from a position. Marketing: Catalog and Website: BUS.6315.36.038 Determine various applications of marketing research. Marketing Chapters Homework: BUS6135.037 Explain the role of marketing in the economy. BUS6135.038 Determine various applications of marketing research. BUS6135.039 Explain marketing concepts and the elements of the marketing mix. BUS6135.040 Explain the four stages of the product life cycle. Accounting and Finance: Set up bank accounts, log-in information, budgets: BUS.6315.36.035 Describe credit plans, credit cards, credit policies, collection procedures, and credit analysis.From Calendar: Trade Fair Preparations BM/Entre text supplementsRelated SOLs: Managers and all departments: English11.1, 12.1 English 11.1: The student will make informative and persuasive presentations. Gather and organize evidence to support a position. Present evidence clearly and convincingly. Support and defend ideas in public forums. Use grammatically correct language including vocabulary appropriate to the topic, audience, and purpose. English 12.1: The student will make a 5-10 minute formal oral presentation. Choose the purpose of the presentation: to defend a position, to entertain an audience, or to explain information. Use a well-structured narrative or logical argument. Use details, illustrations, statistics, comparisons, and analogies to support purposes. Use visual aids or technology to support presentation. Use grammatically correct language, including vocabulary appropriate to the topic, audience, and purpose. HR: English 11.4, 12.7: English 11.4: The student will read and analyze a variety of informational materials. Use information from texts to clarify or refine understanding of academic concepts. Read and follow directions to complete an application for college admission, for a scholarship, or for employment. Apply concepts and use vocabulary in informational and technical materials to complete a task. Generalize ideas from selections to make predictions about other texts. Analyze information from a text to draw conclusions. English 12.7: The student will develop expository and informational writings. Generate, gather, and organize ideas for writing. Consider audience and purpose when planning for writing. Write analytically about literary, informational, and visual materials. Elaborate ideas clearly and accurately. Revise writing for depth of information and technique of presentation. Apply grammatical conventions to edit writing for correct use of language, spelling, punctuation, and capitalization. Proofread final copy and prepare document for publication submission. Mrktg: none A/F: nonePre-assessment: noneHook: nonePacing:Learning Experiences and Instruction: (Procedures)Strategies:15 minWarm-up: (use same on 1/14, 1/16, 1/18, and 1/22) On a 1/3 sheet of paper, do the following: After meeting with your department, specifically identify: 1. What will you be working on this block. 2. What will you do once you have completed it.-Remainder of BlockWork in groups on Trade Fair preparations, see  HYPERLINK "http://www.vevirginia.org" www.vevirginia.org for rubrics for competitions.Group work, discussion, leadershipLast 10 minutesExit Ticket: (use same on 1/14, 1/16, 1/18, and 1/22) On a 1/3 sheet of paper, do the following: After meeting with your department, specifically identify: 1. What were you supposed to accomplish this block? 2. What did you accomplish this block?Closing: (How will I determine students level of mastery?) Post-assessment: Homework: As determined by individualMaterials: Teamwork: All!Thinking Skills: Group work, discussion, leadershipSelf Esteem: Working as a group to be successful at trade fairTeacher Self-Evaluation of Lesson:  Unit: Marketing and Finance Daily Lesson Plan for: Virtual Enterprise Block: 2A & 3A Date: (44) 1/18 . Objectives: BUS6135.037 Explain the role of marketing in the economy. BUS6135.038 Determine various applications of marketing research. BUS6135.039 Explain marketing concepts and the elements of the marketing mix. BUS6135.040 Explain the four stages of the product life cycle. BUS6135.026 Explore differences among various sources of capital. BUS6135.027 Explain the impact of the stock market on business decisions. BUS6135.028 Identify the cost of operations. BUS6135.029 Analyze sales/production records. BUS6135.030 Interpret basic financial statements (cash flow, income statement, and balance sheet). BUS6135.031 Relate financial information to business decisions. BUS6135.032 Identify strategies for risk management. BUS6135.033 Prepare a budget to include short-term and long-term expenditures. BUS6135.034 Identify the components of records management systems. BUS6135.035 Describe credit plans, credit cards, credit policies, collection procedures, and credit analysis. BUS6135.036 Identify reasons for taxes, types of taxes, and the effects taxes have on business decisions.From Calendar: Midterm ReviewRelated SOLs: History and Science GOVT.15 The student will demonstrate knowledge of the United States market economy by Assessing the importance of Marketing and Finance, the profit motive, and economic independence to the promotion of economic growth; Comparing types of business organizations; Describing the factors of production; Explaining the interaction of supply and demand; Illustrating the circular flow of economic activity; History and Science GOVT.16 The student will demonstrate knowledge of the role of government in the Virginia and United States economies by Analyzing the impact of fiscal and monetary policies on the economy; Describing the creation of public goods and services; Examining environmental issues, property rights, contracts, consumer rights, labor-management relations, and competition in the marketplace. Mathematics A.4 The student will use matrices to organize and manipulate data, including matrix addition, subtraction, and scalar multiplication. Data will arise from business, industrial, and consumer situations. Mathematics AII.19 The student will collect and analyze data to make predictions and solve practical problems. Graphing calculators will be used to investigate scatter plots and to determine the equation for a curve of best fit. Models will include linear, quadratic, exponential, and logarithmic functions.Pre-assessment: noneHook: nonePacing:Learning Experiences and Instruction: (Procedures)Strategies:15 minWarm-up: On a 1/3 sheet of paper, answer the following: 1. What is the purpose of tests and exams? 2. Is there anything in real life that mirrors tests and exams? 3. What would it be like if there were no tests or exams? 4. What do you think will be on our midterm exam? 5. Will our midterm exam be easy or hard for you? Why?-Break class into teams and have teams and have them compete as you ask them midterm questions. Midterm should/can cover the following: Entrepreneurship Chapters x-x, x-x-, and x-x BM (Orange) Chapters x-x, x-x, and x-xRecall, explain, analyzeClosing: (How will I determine students level of mastery?) Post-assessment: Homework: Good luck and study!Materials: Teamwork: Help team succeed/competeThinking Skills: Recall, explain, analyzeSelf Esteem: Helping group succeed in team competition/reviewTeacher Self-Evaluation of Lesson:      Understanding By Design Unit Marketing and Finance Mrs. Anne Graefin Adelmann Business Management: Virtual Enterprise p.  PAGE 26 of  NUMPAGES 26 p  PAGE 26 of  NUMPAGES 26 What is Marketing? Definition of key elements Customer definition Product definition Marketing Strategies (company and advertising) How does this knowledge apply to our Virtual Enterprise business? Marketing: gaining additional customers, marketing ideas to current customers through website and catalog Finance : organizing company sales, goals, and cash flow through use of Quick Books How are the two related? How does Marketing and Finance inter-relate? What does this knowledge enable me to do as a business owner? Business Owner What is Finance? 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