ࡱ> []Zt3 &bjbjOO --)"d]pppp,Hf"hdddSSS+"-"-"-"-"-"-"$#%tQ"S^SSSQ" ppdWh S`pld:+"ppppS+"  o`,+"|pƉ L!\The Business of Music Collaborative Curriculum Development Project   Course outline was developed as part of a collaborative curriculum development project involving business/marketing and music educators: Wendy Levinson, Monticello HS Susan Huetter, Hunter-Tannersville HS Tracy Farrell, Columbia HS Susan Sardi, Averill Park HS Laurie Schopp, VHI Dr. Patricia Chiodo, NYS Music Association Developed: January 2003 The Business of Music Draft Outline OutlineResourcesA. Careers in the Music Industry Agents Managers Booking Agents Attorneys Accountants Business Advisors Publicists Personal Manager Business Manager Road Manager Producers Artist and Repertoire Music Publisher Retail Music Salesperson Audio Engineer Sound Designer Songwriter Music Performer  Berklee College of Music www.berklee.edu/careers/mbm.html Music Industry Careers Manual By Lorne Hammond Dashboard Entertainment Starpolish-Helping Artists Help Themselves  HYPERLINK http://www.starpolish.com www.starpolish.com Career Opportunities in the Music Industry By Shelly FieldPast and Present Trends in the Music Industry Consumer Buying Factors Age Gender Geographic Location Ethnicity 2. Consumer Buying by Genres of Music Rock Rap/Hip Hop Pop Country R and B Religious Jazz Classical Musical Theatre World Music Other Increasing/Decreasing Genres Physical Location of Sale Record Stores Other Retail Stores Clubs Internet On line CD Merchant Digital Streaming (copyright protected "free" music) DVD Audio Disks Free Sites (KaZaA, Morpheus) Other Technology of Manufacturing and Distribution a. Vinyl b. Eight Track Tapes c. Cassette Tapes d. CDs e. Digital Audio Tape (DAT) f. DVD Growth Trends Piracy/Counterfeiting MP3 CD Burners Changing Demographics Changing Economic Conditions f. Pricing Strategies to Overcome Inhibiting Factors Effects of Technology a. Internet Access to Music b. MP3 Files CD Burners Audio Streaming CD Kiosks Limitations and Uses of Technology  Recording Industry of America  HYPERLINK http://www.riaa.org www.riaa.org Recent Magazine Articles  HYPERLINK http://www.magportal.com/c/ent/music/ www.magportal.com/c/ent/music/ Music Biz Academy  HYPERLINK http://www.Musicbizacademy.com www.Musicbizacademy.com Billboard Magazine  HYPERLINK http://www.billboard-online.com www.billboard-online.com Electronic Musician  HYPERLINK http://emusician.com http://emusician.com the Music Biz  HYPERLINK http://www.musicbizmag.com www.musicbizmag.com The Music Business Journal  HYPERLINK http://www.musicjournal.org www.musicjournal.org American Music Conference  HYPERLINK http://www.amc-music.org www.amc-music.org The International Music Products Association  HYPERLINK http://www.namm.org www.namm.org Legal Aspects of the Music Industry Contracts between Artists and the Industry Contract Components Contracts with Minors Copyright Laws Definitions and Terms of Use Copyright Infringement Ethical Behavior Fair Use Public Performance of Copyrighted Material Piracy Trademarks Parental Advisory Warnings Music in the Public Domain Licensing Organizations American Society of Composers and Publishers (ASCAP) Broadcast Music Industry (BMI)   HYPERLINK http://www.musiccontracts.com www.musiccontracts.com Law Free Advice  HYPERLINK http://law.freeadvice.com/intellectual_property/music_law/ http://law.freeadvice.com/intellectual_property/music_law/ Recording Industry of America  HYPERLINK http://www.riaa.org www.riaa.org  HYPERLINK http://www.starpolish.com www.starpolish.com Music Publishers Association  HYPERLINK http://www.mpa.org www.mpa.org Society of European Stage Authors and Composers  HYPERLINK http://www.sesac.com www.sesac.com  HYPERLINK http://www.ascap.org www.ascap.org  HYPERLINK http://www.bmi.org www.bmi.org Economics of the Music Industry Supply: Producing Goods and Services 2. Demand: Achieving Consumer Satisfaction 3. Product Pricing and Competition 4. Cost of Music Production a. Royalties of Artist b. Range of Royalties Costs of Packaging Effect of Free Goods Recording Costs 5. Producing Costs a. The Mathematics of Royalties b. Royalties of Songwriter c. Recording Costs d. Marketing and Promotion Costs 5. Music Production a. Role of the Music Producer b. Compensation of the Music Producer c. Costs of Music Production 6. Music Publishing a. Functions of Music Publisher b. Compensation of Publisher c. Sources of Materials d. Publishing Contracts 7. Impact of Music on Retail Industries Clothing Food Other   HYPERLINK http://www.freeadvice.com/intellectual_property/music_law/ www.freeadvice.com/intellectual_property/music_law/  HYPERLINK http://www.riaa.org www.riaa.org  HYPERLINK http://www.starpolish.com www.starpolish.com  HYPERLINK http://www.mpa.org www.mpa.org E. Marketing in the Music Industry 1. The Marketing Mix Product Price c. Place (Distribution) d. Promotion Marketing Strategies a. Videos b. Relationship Between TV Channel and Artist/ Management c. Role of Music Television (MTV, VH1, CMT, BET, The Box) d. Long Form Videocassettes and Video Discs e. Marketing of DVD Format f. Production Costs and Recoupment g. Corporate Sponsorship 3. Public Relations Media Benefit Performances Endorsements d. Socially Responsible Causes 4. Advertising a. Posters and Store Display b. Art for CD Box c. Artist's Websites 5. Radio Play 6. Tour Performances a. Advertising b. Promotions c. Merchandising d. Tickets e. Equipment f. Security and crowd safety g. Insurance h. Permits i. Transportation j. Facilities and Venue Cost Strategies to Increase Market Share Bonus Packaging (DVD, live performances, music videos)   HYPERLINK http://www.starpolish.com www.starpolish.com Be a Music Mogul Contest  HYPERLINK http://www.startheregoplaces.com www.startheregoplaces.com  HYPERLINK http://www.vh1.com www.vh1.com  HYPERLINK http://www.mtv.com www.mtv.com  HYPERLINK http://www.musicbizacademy.com www.musicbizacademy.com F. Being an Entrepreneur 1. Types of Business Ownership/Organization a. Sole Proprietorship b. Partnership c. Corporation d. Limited Liability Company 2. Advantages and Disadvantages 3. Entrepreneurial Aspects a. Press Kit b. Business Cards c. Promotional Materials d. Website e. Networking f. Personal Development g. Choosing and Promoting Image h. Securing a Professional Team i.e. attorney, accountant, manager, publicist 4. Computer Applications for the Entrepreneur a. Word Processing b. Database Management c. Spreadsheet Use d. Powerpoint Presentations e. Draw/Paint Programs f. Webpage Design g. Specialized Music Technology for Recording, Editing and Notating Music 5. Basic Accounting Functions a. Keeping Accurate Records b. Taxation of Earnings c. Deferred Compensation d. Typical Expenses e. Payroll f. Inventory Management g. Financial Projections and Planning h. Financial Statements 6. Business Music a. Commercial Jingles Industrial Shows Corporate Videos Music for Websites Music for Computer Games Commercials, Cartoons Motion Pictures 7. The Business Plan Features of the Plan Introduction to the Business Description of the Industry Market Analysis Operations Marketing Financial Plan Uses of the Plan   HYPERLINK http://www.starpolish.com www.starpolish.com  Textbooks Used to Develop the Course (Not Necessarily Suitable for Students) This Business of Music, the Definitive Guide to the Music Industry By M. William Krasilovsky and Sidney Shemel 8th edition Billboard Books, an Imprint of Watson Guptill Publications All You Need to Know About the Music Business By Donald Passman Simon and Schuster Music Business Handbook and Career Guide By David Baskerville 7th Edition Sage Publications Other Textbooks and Resources for Review Music Business Made Simple A Music Business Primer Making Music Your Business By Diane Sward Rapaport By J.S. Rudsenske By David Ellefson Billboard Magazine  EMBED MS_ClipArt_Gallery   EMBED MS_ClipArt_Gallery   EMBED MS_ClipArt_Gallery  DFGHKe 6c  = > ? 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