ࡱ> {}zc <)jbjb(p(p (PBB"TTT %%%%<%T Z0&:j&j&j&&(>Y(m( @ZBZBZBZBZBZBZ,\R+_nZTy('"(y(y(nZ(j&&yZ(((y(48j&T&@Z(hd@y(@Z((2U<TY$& %(40W.YtZ0Z^Wn_(_\Y(T  dp$  pSHINE Lesson: Media Bias in the Food Industry =========================Lesson Header ========================== Lesson Title: Media Bias in the Food Industry Draft Date: 8/10/12 1st Author (Writer): Haley Anderson Associated Business: Cargill Instructional Component Used: Communication Grade Level: Grades 9-12 Content (what is taught): Media bias in news/film Reliability/validity of news articles Evaluation of sources/research Context (how it is taught): Students will define and discuss examples of media bias Students will evaluate stereotypes/myths of the food processing/manufacturing industry Students will evaluate media bias in film clips Students will work in groups to read/view information on the FTB/Pink Slime debate Activity Description: Students will be introduced to media bias, and discuss examples in the news. Students will then evaluate the stereotypes/myths of the food processing/manufacturing industry by watching clips from Fast Food Nation. The class will read two articles about pink slime and view an informative video on FTB from Cargill to determine and debate a stance on the issue. Standards: Science: SF1, SF2, SF4, SF5 Technology: TA1, TB3, TC3 Engineering: EB5 Materials List: Articles on Pink Slime Cargill FTB video Fast Food Nation DVD Paper/writing utensils for notes Asking Questions: (Media Bias in the Food Industry) Summary: Students will define and discuss media bias. Outline: Students will define media bias Students will determine where media bias exists and examples of media bias Class discussion Activity: Students will be asked about media bias, and then define the term media bias. The class will then determine where media bias is seen/heard, and discuss examples of media bias in the local/national news. QuestionsAnswersWhat is media bias?The pervasive or widespread bias of journalists and new reporters/producers within the mass media in the selection of events/stories reported and how they are coveredWhere do we see media bias? What are some examples you have seen/read of media bias?Tabloids, news journals, television, various publications, politics, etc.; class discussionWhy is it important to be cautious of media bias when reading/viewing the news?Accuracy of information, opinion-based vs. valid research, be educated on current events/issues, etc. Exploring Concepts: (Media Bias in the Food Industry) Summary: Students will look into media bias in the food processing/manufacturing industry in the film Fast Food Nation. Outline: Students will discuss stereotypes/myths of the food processing/manufacturing industry Students will watch clips from Fast Food Nation (time permitting; the entire film can be used) Students will select and evaluate media bias in the film clips that depict positive/negative light on food processing/manufacturing (work environment, corruption, production, etc.) Class discussion Activity: The class will discuss various stereotypes/myths heard about the food processing/manufacturing industry. After writing the examples on the board, the class will watch selected clips from the film Fast Food Nation (suggested clips are scene 3 Marketing Issues, scene 6 Customer Service, scene 14 The Big Picture, scene 27 The Kill Floor). While watching the clips,, students will write down examples of the stereotypes/myths depicted in the film. After watching, the class will discuss the examples and determine the media bias the film portrays (positively or negatively). Resources: Fast Food Nation DVD (scene suggestions: 3, 6, 14, and 27 as noted above) Instructing Concepts: (Media Bias in the Food Industry) Communication Communication is a two-way process related to the transfer of information from one person to another. There has to be an initiator and a receiver for communication to take place. In the most general terms, it can be thought of as the exchange of thoughts, opinions, information, and feelings for the achievement of a common goal. Communicate Effectively to Multiple Audiences When communicating information you must be aware of whom your audience is and adapt your methods to fit each unique audience. For instance you would communicate information very differently to a group of business people from the chamber of commerce than a group of middle school students. The content can be very similar but your delivery must be tailored to fit your audience. Communicate Effectively Using a Variety of Media Communication in the 21st century is very different than it was even several years ago. When conveying your ideas there are many different technologies available. It could be by e-mail, telephone, web conferencing, texting, blogging, discussion boards, traditional written methods, or verbally. This list is not exhaustive but is presented to show the diversity of communication methods. When choosing the media that you will use to communicate, you should consider the information to be transmitted and your audience very carefully. The reason is to insure that you choose the most efficient and the least likely method to be misunderstood. Remember the goal of communication is the successful transfer of information. If the wrong media type is used it is possible that communication will be ineffective. Develop Cultural and Global Awareness In this world with a global economy, rapid travel, instant communication, and instantaneous news it has become critical that we develop a multicultural awareness. The people that we are communicating with may very well have different backgrounds, values, and customs. If we are to understand each other and create quality communication, we must be aware of these differences. This multicultural awareness is a critical component for effective communication. With it communication flows freely in both directions and common goals can be easily achieved. Without multicultural awareness misinterpretations and poor communication will be commonplace. Organizing Learning: (Media Bias in the Food Industry) Summary: Students will evaluate media bias in the FTB/pink slime debate. Outline: Students will read two articles about pink slime Students will watch an informative clip on FTB from Cargill Students will work in pairs/groups to evaluate examples of media bias in the articles/clip Activity: The class will read two articles about the pink slime scandal. After reading, the class will compare/contrast the articles and the writers perspective (evidence of media bias, usage and validity of research/sources, weight of opinion, believability, etc.). The class will then watch Cargills informative video on FTB (Finely Textured Beef). After watching, students will work in pairs or small groups to evaluate the media bias of the articles/clip (students should look over the information provided on the Cargill FTB page, as well), and formulate their own opinion on the FTB/pink slime debate. The pairs/groups will then briefly present/explain their opinion based on their evaluations/research. Resources: Pink Slime article #1:  HYPERLINK "http://www.cbsnews.com/8301-504763_162-57397475-10391704/pink-slime-in-ground-beef-whats-the-big-deal/" http://www.cbsnews.com/8301-504763_162-57397475-10391704/pink-slime-in-ground-beef-whats-the-big-deal/ Pink Slime article #2:  HYPERLINK "http://www.usatoday.com/news/opinion/editorials/story/2012-04-01/pink-slime-lean-beef/53933770/1" http://www.usatoday.com/news/opinion/editorials/story/2012-04-01/pink-slime-lean-beef/53933770/1 Cargill video link:  HYPERLINK "http://www.cargill.com/news/cargill-finely-textured-beef/index.jsp" http://www.cargill.com/news/cargill-finely-textured-beef/index.jsp Understanding Learning: (Media Bias in the Food Industry) Summary: Students will be able to define/identify media bias, and discuss the importance of eliminating bias in sources. Outline: Formative Assessment of Communication Summative Assessment of Communication Activity: Students will complete written and performance assessments related to communication. Formative Assessment: As students are engaged in the lesson ask these or similar questions: Can the students define and identify examples of media bias? Can the student explain the importance of evaluating sources for bias by researching the validity, perspective, and reliability of the writer/information? Summative Assessment: Students can complete the following writing prompt: Write your own definition of media bias, and give three examples of media bias in the local/national news. Students can complete the following performance assessment: With a partner, discuss the importance of evaluating sources to eliminate bias information. Make a checklist to help determine the validity/reliability of sources when doing research. 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