ࡱ>  %bjbj ZsM      8X$|,  t! ! !,fŎ !R!"t!!!Ŏ#ڎ###!N8 #!##~80Y9o"WX0  # # !!!ŎŎ#!!! !!!!!!!!! b:     Once the team grows beyond the nuclear family of everyone reporting to one leader, the nature of how the team works changes. During this phase, attitude starts to become more important. Get the strategy set, deciding at what you are going to be best in the world, and use that as your guide for how to grow the team and which capabilities to add first. With teams of 10-30 people or so, youll still know everyone and can treat them like extended family. Even so, this is the time to implement rudimentary people-management and operating practices. All this assumes that the team has already made its where to play choices and has values in place. If so, confirm those choices. If thats not true, start by figuring out whose problem youre going to solve and get the team aligned around where to play. What Matters The next big question is what matters. Get everyone aligned around the mission and a vision using the tools from chapter 5. How to Win The critical choice for a team of this size is how to win. Get your strategy and posture set and get your basic culture codified. Managing the Evolution of Your Startup's Corporate Culture By the time most organizations start thinking about corporate culture, they already have one. Rick Rudman, co-founder and CEO of cloud marketing software provider Vocus, is unashamedly open that he and his co-founders did not plan their culture. It emerged. But, as it emerged, they made conscious choices about what to keep and what to evolve. Over the past six years, Vocus has acquired seven companies, and the cultures of those companies it acquired have not combined to form an entirely new culture. Rather, Vocus carefully selected organizations that fit into its already established culture. I recently spoke with Rudman and heres what he had to say about the processes behind building the Vocus corporate culture. Why Culture Matters Today Rudman is convinced that corporate culture is the only truly sustainable competitive advantage. But its rarely the first advantage of a startup. Vocus founders set out to write incredible software. They chose to take the business seriously, but not ourselves seriously. From the start, they worked hard and took time during the day to have some fun, like stopping by Toys R Us to bring some toys back to the office. Even their first official planning session consisted of the companys eight employees working on the train on the way to an evening in Atlantic City. (Think Las Vegas meets the Jersey Shore). That became a culture that worked, said Rudman. People were attracted by that culture and became a part of us. Many successfully start-ups will market their internal culture through social media and their websites. Why does everyone seem to want to work for Google? Because they have done an amazing job at marketing their culture outwards. The Building Blocks of the Vocus Culture Now, Vocus culture is one of their sources of pride. In terms of the components that make up the Vocus culture, lets break it down in terms of BRAVE. Vocus environment speaks volumes. They have laid out their 93,000 square foot corporate office to have the look and feel of a town (Seaside, Florida to be specific). As Rudman explains, it has a main street for people to stroll on, a coffee shop for people to escape to, an oasis for food, a fitness center and a bored room for formal meetings. (Yes. Bored is spelled right.) Their values havent changed much. They still drive open communication and teamwork while allowing opportunity for individual achievements, integrity, customer-focus, and working and playing hard. Vocus employees share the same attitude of taking work seriously without taking themselves too seriously. The environment, values and attitude inform their relationships, guiding, if not defining, the way they work together. All of this leads to a set of behaviors that make it a fun place to work, but where employees are able to make a large impact on their customers. To support the Vocus way of life, the company has several internal committees dedicated to cultivating its culture. The Its All about You Committee enhances employee work lives by introducing programs like on-site basketball tournaments and group yoga classes, and the Its Not All about You Committee pushes employees out into the community to volunteer. Sustaining and Building Culture Rudman works very hard to sustain and improve the Vocus culture. He has chosen to acquire smaller companies and fold them into the Vocus culture. One example is iContact, which was a larger acquisition than normal. Rudman shared that folding iContact in took a lot of proactive work, which included building a new environment for them similar to Vocus headquarters, changing their language and acronyms and helping them become part of Vocus family. Implications for you In many ways, culture is a shared set of BRAVE preferences. People joining a start up need to buy in to the founders preferences. Of course, culture evolves but it rarely shifts quickly. And above all else, the right fit is what matters most. Team Expansion The strategy choices are particularly important in guiding the team expansion. Up until this point, the team has probably been acquiring the best athletes it could hopefully with complementary strengths. Now, armed with choices around at what you are going to best in the world, you can focus on building those strengths. People Management and Operating Practices In some ways, fun time is over. A team of 20 people cannot operate the way a team of 5 people can. Youll need to start implementing some of the operating practices described in Chapters 7 and 8 on relationships and behaviors. No need to go full bore and implement them all. Just the ones that make it easier for you all to be productive together. In particular, it may be time to start implementing performance reviews. Now is the time to start teaching your new team members how to think like entrepreneurs. People in teams of less than 10 people have to think like entrepreneurs to survive. As teams get larger, some of that gets lost. Dont let it. As Amazon CEO, Jeff Bezos says We are never finished dont get ahead of yourself. Feedback As part of those practices, be more and more conscious about providing on the spot feedback to keep all moving in the same direction. People who are close enough to you to know what youre thinking in a team of less than 10 people may need you to be a little more explicit as the team grows in size. One idea is to start looking at different interpretations as one approach to conflict resolution: Can you see how when you say x it can be interpreted as y? Summary: Evolve Attitude With a team operating like an extended family of 10 to 30 members (emphasizing attitude): Choose what you are going to be best in the world at. Let that choice guide team expansion priorities. Agree on the main tenets of your culture and start implementing operational practices to embed those tenets.   From First-Time Leader, George Bradt and Gillian Davis, Wiley, 2014  From George Bradts Forbes.com article on the subject March 20, 2013      This form is described in The New Leader's 100-Day Action Plan by George Bradt et. al. (4th Edition) and may be customized and reproduced for personal use and for small scale consulting and training (not to exceed 100 copies per page, per year). Further use requires permission. 2016 PrimeGenesis LLC - All Rights Reserved | www.primegenesis.com NEW LEADER'S 100-DAY ACTION PLAN Tool 8A.2 Leading Teams of 10-30 People + , . < H YZ\u>AOPO78anhqJĽwwwwssh%h9>1h%6] h%5\jh9>1h%0JUh9>1h%5\ h%5h9>1h%5jh%0JU h9>1h% h-:h~0h\5CJOJQJaJ h-:hXh-:hX5*jhVJ5U_HaJmHnHsHtHhWhX5*-- . - . ; < G H Y d[$^gd%m$ d[$gd%m$gd~0gd2D4 $gdXgdvYZ[\vw89bc{|GH+,'(HI  d[$^gd%m$JSG'Gef !#$.qr0Q !!j!l!]"^"_"f"w"y"""@#C######ɿ隷ﯣxjh%0JUh 2hykCJOJQJaJ* j`h-h%UmHnHu h%5 h%h%h9>1h%5h9>1h%6h9>1h%6\ h%6\ jh-h%UmHnHuh9>1h%6]h% h9>1h%h9>1h%5\/$%-.rsDE !!]"^"_"x"y"" d[$^gd%m$ d[$gd%m$" #:#####9$:$<$=$?$@$B$C$E$F$H$I$b%%%%$a$gdXgdXgdgd%$a$gdU'$ $d[$a$gd%m$ & F)dd[$\$gd%m$###9$:$;$=$>$@$A$C$D$F$G$I$J$d$$$$b%h%%%%%%%%ļطħtaP hLhx:B* OJQJphI}$hLh-:B* CJOJQJphI}$heh-;B*CJOJQJphhUS:h-5B*ph$hUS:h-5B*^J_H aJphh-5B*^J_H aJph h-H*h:&h->* hWh-jnhUS:h-5Uh-j>he5UjhLUhLjh%0JUh%%%%%%%%%$a$gdU'$%%%%%%%%h 2hykCJOJQJaJ*hLh- hLh-:B* OJQJphI} hLh%:B* OJQJphI}21h:p[(/ =!"#$`%` " ,, ` g(HH(dh 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