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Sentence Structure Sentence structure can refer to a variety of things including: Repetition, punctuation, parenthesis: (), , - -, word order (does the sentence seem inverted/backwards? Is a specific word or phrase put at the beginning of the sentence deliberately?), length of sentence. Always explain which of the above is used/important and explain its effect - think about why the author has made the sentence this short/repeated that word/used that punctuation. Context One mark for explaining what the word youre being asked about means. One mark for explaining how the other words and phrases helped you figure it out. Link Explain what the link sentence/phrase has to do with what came before (usually in the previous paragraph) and how it lets you know what is about to come/be explained/be written about. Tone Tone refers to how something is said, not what is said. Imagine the writer reading the passage aloud and explain what tone of voice they would have. What feelings/thoughts would be behind what they are saying? The most commonly used tones are: colloquial/chatty, humorous, serious, ironic, emotional, argumentative, persuasive, informal, tongue-in-cheek For chatty tones look out for abbreviations, slang, direct speech, questions, first person, exclamation marks etc. For humorous tones look for irony, exaggeration and alliteration Evaluation Questions Ask you how good, effective, successful or appropriate a piece of writing is. You also have to justify and give reasons for your answer. This should be based mostly on the text, and will involve quotation. Begin your answers with something like: This is effective because, This worked well because For practice Identify the tone for each of these extracts. Give a reason. The tone will be either: informal, chatty, humorous, ironic or tongue-in-cheek. Theres so much fascinating stuff to learn about this place, and thats before youve got to the tricky business of remembering what everything is called. A revolution is happening in the communications industry: ad copywriters like me are standing back and watching real people talk to real people. The scandal! The moment I stepped into the taxi I knew something was wrong. For a start the driver was called Eddie and taxi drivers in New York shouldnt have names. Take it from me, if you are in an open space with no weapons and a grizzly comes towards you, run. You may as well. Hey everyone, I call. I realise that the clients are all looking the other way. It turns out that we were not more than 50 yards from a small herd of giraffe. Actually, its 100 yards now. 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