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Is there currently a  HYPERLINK "http://www.howstuffworks.com/recession.htm" recession? Is the  HYPERLINK "http://www.howstuffworks.com/stock.htm" stock market falling or rising? Social factors include changes in social trends, fads, or demographic groups as they affect your target market and its current opinions. This could include changes in shopping habits, such as the increase in online shopping or the super-mall trend. It could also include the aging of your current target market, or the population increase in the over-50 group. Technology factors include everything that affects your product, its market, or information-gathering efforts of your market that come as a result of changes in technology. This would include the Internet, wireless communications, handheld electronic devices, and anything else technology-driven that is affecting your product or service. All of the PEST factors will tie into and possibly have an effect on the strengths, weaknesses, opportunities, and threats you identify for your product and market. Macro Environment Possible IssuesPolitical ecological/environmental issues current legislation home market future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding, grants and initiatives lobbying/pressure groups international pressure groups wars and conflict  Economic economy situation economy trends overseas economies and trends general taxation issues taxation specific to product/services seasonality/weather issues market and trade cycles specific industry factors market routes and distribution trends customer/end-user drivers interest and exchange rates international trade/monetary issues Social lifestyle trends demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity ethical issues Technological competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms/technology technology legislation innovation potential technology access, licencing, patents intellectual property issues global communications Source: MarketingProfs.com #$(45GHYZmnH Y   # $ ) * A B z { P b oooo heq=hi0JCJOJQJaJ.jheq=hiB*CJOJQJUaJph%heq=hiB*CJOJQJaJph+heq=hi5B*CJOJQJ\aJphheq=hiB*OJQJph#heq=hi5B*OJQJ\phheq=hiCJ OJQJaJ heq=heq=CJ OJQJaJ +$H P Jnoykk & F 8dd$7$8$H$If^gdeq=9kd$$If#D%0000D%4 ay$dd$7$8$@&H$Ifgdeq= -DM gdi -DM gdi -DM gdi b Jmnoxy   :<LNmo E{{{k{{{{{{{{{{{{{heq=CJOJQJ^J_HXaJhHyheq=CJ_HXaJ$hHyheq=CJOJQJ^J_HXaJhHyheq=5CJ\_HXaJ*hHyheq=5CJOJQJ\^J_HXaJhHyheq=5CJ$\aJ$hHyheq=5CJ$\_HXaJ$heq=5CJ$\_HXaJ$%heq=hiB*CJOJQJaJph*  <No Gc| & F 8dd$7$8$H$If^gdeq=$dd$7$8$@&H$Ifgdeq= & F 8dd$7$8$H$If^gdeq=EGacz|"#35ACbdoq !#;=VXfhuv*,JLqsտhHyheq=5CJ\_HXaJ*hHyheq=5CJOJQJ\^J_HXaJhHyheq=CJaJ$hHyheq=CJOJQJ^J_HXaJhHyheq=CJ_HXaJE#5Cdqddddd & F 8dd$7$8$H$If^gdeq=$dd$7$8$@&H$Ifgdeq=Jkdo$$If0#H00000000D%4 ay & F 8dd$7$8$H$If^gdeq=  #=Xhv,Ls & F 8dd$7$8$H$If^gdeq=$dd$7$8$@&H$Ifgdeq= & F 8dd$7$8$H$If^gdeq=gd>9Lkd$$If0#H00000000D%4 ay & F 8dd$7$8$H$If^gdeq=heq=h>9hHyheq=CJaJ$hHyheq=CJOJQJ^J_HXaJhHyheq=CJ_HXaJ&1h:peq=/ =!"#8$8%m$$Ify!vh5D%#vD%:V D%,5D%/ 044 ay$$Ify!vh5H5#vH#v:V D%,5H5/ 044 ay$$Ify!vh5H5#vH#v:V D%,5H5/ 044 ay@@@ iNormalCJ_HaJmH sH tH DA@D Default Paragraph FontRi@R  Table Normal4 l4a (k@(No ListJOJ i Normal (Web)5  CJ_HXaJhOh iprintabletocitem1d5B*CJ\_HXaJph6O6 i Hyperlink9 >*ph*0 *$HPJnoy  <No G c |   # 5 C d q # = X h v  , L s  0000000008 0< 08 08 08 08 08 08 08 08 08 08 08 08 08 0808 08 08 08 08 08 08 08 08 08 08 08 08 0< @08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08 @08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08@ 08 @0< 0$HPnoy  <No G c |  # 5 C d q # = X h v  , L s  Oy00Oy00Oy00Oy00Oy00Oy00@0H @0 @0@0@0@0@0@0@0@0@0@0@0@0@0 @0@0@0@0@0@0@0@0@0@0@0@0@0 @0@0@0@0@0@0@0@0@0@0@0@0@0@0 @0@0@0@0@0@0@0@0@0@0@0@0@0@0 @0d Oy00b E   #)Az XXXX%l8%%k$ "( 9*urn:schemas-microsoft-com:office:smarttagsplace    $J    Steven powell}? $9@w #b =zHr#YIg-@Nth  ^ `.h^`.hHH^H`.hdd^d`.h44^4`.hL^`L.h^`.h^`.ht"Lt"^t"`L.h88^8`CJOJQJaJo(hHh^`OJQJo(hHoh  ^ `OJQJo(hHh  ^ `OJQJo(hHhxx^x`OJQJo(hHohHH^H`OJQJo(hHh^`OJQJo(hHh^`OJQJo(hHoh^`OJQJo(hHh88^8`CJOJQJaJo(hHh^`OJQJo(hHoh  ^ `OJQJo(hHh  ^ `OJQJo(hHhxx^x`OJQJo(hHohHH^H`OJQJo(hHh^`OJQJo(hHh^`OJQJo(hHoh^`OJQJo(hHh88^8`CJOJQJaJo(hHh^`OJQJo(hHoh  ^ `OJQJo(hHh  ^ `OJQJo(hHhxx^x`OJQJo(hHohHH^H`OJQJo(hHh^`OJQJo(hHh^`OJQJo(hHoh^`OJQJo(hHh88^8`CJOJQJaJo(hHh^`OJQJo(hHoh  ^ `OJQJo(hHh  ^ `OJQJo(hHhxx^x`OJQJo(hHohHH^H`OJQJo(hHh^`OJQJo(hHh^`OJQJo(hHoh^`OJQJo(hH}? w -@N#YIb =         d        d        d        d        R)>9eq=i/%ARJno  h  @  >  @{ @UnknownGz Times New Roman5Symbol3& z Arial5& zaTahoma?5 z Courier New;Wingdings"qhDUnUlU % % !8r4   3QH)?/%#Macro Environmental Analysis (PEST) Steven powell Steven powell      Oh+'0 0< X d p |$Macro Environmental Analysis (PEST)acrSteven powellentevtevNormalpSteven powellen3evMicrosoft Word 10.0@d@XWl@h]Rl@+http://www.howstuffworks.com/recession.htmTvhttp://www.howstuffworks.com/framed.htm?parent=marketing-plan.htm&url=http://people.howstuffworks.com/question492.htm-n(http://www.howstuffworks.com/patent.htm  !"#$%&'()*+,-./012456789:<=>?@ABERoot Entry F EXlGData 1Table(WordDocument(*SummaryInformation(3DocumentSummaryInformation8;CompObjj  FMicrosoft Word Document MSWordDocWord.Document.89q