ࡱ> <>; bjbj 0 00sssss 1$!zsssOOO ssOOO.z҅@ F01N,/"/"zz"/"sFOl8_91/"0 9: BOOK REVIEW FORMAT College of Business book Review by William Richmond Title: "Wired for Innovation" Authors: Erik Brynjolfsson and Adam Saunders Publisher: The MIT Press Length: 154 pages Price: $12.89 (hardcover) Reading time: 3 hours Reading rating: 7 (1 = very difficult; 10 = very easy) Overall rating: 2 (1 = average; 4 = outstanding) In Wired for Innovation: How Information Technology is Reshaping the Economy, Erik Brynjolfsson and Adam Saunders explore the relationship between information technology (IT) investments and productivity. They find that while investments in IT increase productivity, IT investments are more important when they complement other investments, such as training, process changes and organizational restructuring. The authors take two primary thrusts. The first is policy-oriented. Productivity growth drives improvements in our standard of living; therefore understanding how to improve productivity growth is critical for our government, business and community leaders. Unfortunately, the current productivity measures undercount the impact of IT and current accounting practices do not adequately measure intangible assets. Together these adversely affect investments in innovation and R&D and thus retard productivity growth and our standard of living. Brynjolfsson and Saunders propose metrics that could address this, but that will require governments to change and that process is slow. The second thrust addresses business practices that complement IT investments and the impact of complementary investment on organizational value. The policy-oriented productivity analysis does not explain the large variation in the success of IT investments at the firm level. The difference in profits between winners and laggards in IT-intensive industries is large and growing, with winners having almost sixty percent higher profits in 2004. The difference is driven by firms that both invest in IT and adopt complementary management practices, which results in investment returns ten times the value of ordinary capital investments. There are seven management practices that complement IT investments. The authors describe these and provide examples of some of them. These practices include: creating digital processes, providing open access to information and investing in human capital. Although creating digital processes seems obvious, it includes more than just automating processes. It also includes taking advantage of the benefits from the digital processes, such as tracking key performance indicators and opening access to information. Providing open access to information requires trusting employees by delegating to them the authority to make decisions. Delegating decision rights down the corporate hierarchy to those now given access to the requisite information requires investing in human capital. The newly empowered employees need the skills to deal with more complex environments and decisions. Making these deep, systemic changes to how organizations operate is extremely difficult. It is a shame that the authors do not provide more details, insights or practical applications specifically for the manager and executive that would aid this process. The writing is overly academic and lacks the detailed advice to make it an outstanding contribution to business practice. But the book is good. It is highly readable. It is short and to the point. It is filled with information showing managers and executives the importance of IT as a business discipline, not just as technology. In short, Brynjolfsson and Saunders show that IT matters, but IT coupled with organizational and process innovation matter more and are critical to our prosperity. William Richmond is a professor of computer information systems in the College of Business at Western Carolina University. His interests include the effective use of technology, technology economics and IT sourcing. 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