ࡱ> dfc @ 0#bjbjPP T::o(((84)<p)l:))(***,,,x:z:z:z:z:z:z:$y<R>:.++"..:**:000."**x:0.x:00V@8@9*) j(."8 9:0:8xc?.c?9c?9,Zx,@0,4,,,,::$u04Social Media and Communication Unit Test Name: ________________________ Date: _____________________________ Multiple Choice Which of the following should NOT be in a tagline? A. Inspirational quotes B. Racial references C. Company motto D. All of the above can be in a tagline Which of the following are benefits of a personal social networking profile? A. Creating a personal brand B. Shows employers youre technologically savvy C. Free product advertising D. A and B only Search Engine Optimization A. Determines what information appears in what order on a search engine B. Means to type easily searchable phrases C. Can be maximized by putting your name on the title of your blog D. A and C only All of these are social networking sites except: A. Facebook B. LinkedIn C. Texts from Last Night D. YouTube When writing a professional e-mail, you should consider: A. Checking your grammar and spelling errors in a document program B. Who will be reading your e-mail C. Timeliness of your response D. All of the above It is okay to post ______________ online. A. Pictures of illegal activities, as long as theyre inside jokes B. Updates complaining about your boss or job C. A list of extracurricular activities and interests D. Song lyrics containing rude or racist quotes Which of the following are examples of inflection? A. Body language B. Altering the volume of your voice C. Writing in all capital letters D. All of the above Businesses can use the following sites to advertise for free online: A. Facebook B. GreenDog C. YouTube D. A and C only The following are pros of instant and text messaging EXCEPT: A. Can ask a quick question instead of having an entire conversation B. Mass information alert C. Able to tell people something when they cant talk D. Not everyone has these services The term threads is defined as: A. People tied together by interest B. A series of newsgroup messages dealing with the same subject C. An e-mail that is sent over and over again to different people D. Telling a story True and False ___F___ Always post your contact information on your social networking profiles. ___T___ Social networking is the use of a Web space to connect with people who share some sort of interest. ___T___ Professional networking sites let you upload a resume. ___F___ Once you send a text message, it is gone forever and cannot be retrieved. Once you delete an e-mail, it is also gone forever. A Web site can also be deleted and cannot be retrieved. __T____ On professional e-mails, always list personal contact information so your recipients can find you. ___T___ Bulletin boards are another way to refer to discussion boards. ___T___ Electronic communication and social media have changed the atmosphere of the modern business environment. ___T___ Sexting is a criminal offense punishable by law. ___F___ It is easy to tell when something on an e-mail is a joke. ___F___ You cannot be fired for anything posted online, because it is protected under the First Amendment. Short Answer Answers may vary. Here are some suggested answers. Define the term flaming and give an example. Flaming is a term for venting emotion or sending inflammatory e-mails. Example: This project sucks! This teacher needs to get a life! List three benefits social media can have for businesses other than advertising. Able to research consumers who post things on Web sites Businesses can research competitors by looking at their Web sites The number of links your site has, the higher it will appear on a search engine Using professional sites is a way to find employees Create a personal e-mail signature in the space below using the guidelines and all parts discussed in class. Name: Anne Bradley Title: Language Arts Teacher Street Address: 5066 Balderdash Court City, State, Zip: Evans, GA 30889 E-mail Address: ABradley@Yahoo1.com Phone Number: 706-334-3218 List three items that should not be posted on an online profile. Photos of nudity, alcohol or drug use Racist, rude, or offensive comments, remarks, or wall posts Updates posted during work hours Photos taken on your sick days while you were actually on vacation Photos of you doing something hazardous to your health Describe three pros and three cons of using a personal social networking site. ProsConsKeep up with friendsOther people can post pictures of youHaving your own Web site shows employers youre technologically savvyParents and employers can see your every moveAnyone can use them for freeDistraction during class and homework timeEasy to communicate with peers and adultsPredators can find online profilesBreaking news is easily visibleCyber bullying What are two of the ethical concerns about social media? Should social networking sites be used at work or on the bosss time? If a company pays for you to have a cell phone or the internet, should you use them to send non-work related communications? Is it okay to post, blog, or discuss on a discussion board anything about work-related drama at your company? Explain the difference between the noun and verb forms of the word blog. Noun: A blog is a Web site that displays postings by one or more individuals in chronological order. It can also show links to comments. Verb: Blogging means to write entries in or maintain a blog. Choose three of the social media sites talked about in the unit and explain how businesses can use them to advertise to their benefit. Be specific. Facebook: Groups and fan pages Twitter: Create an account for your company YouTube: Upload commercials on a company channel Blogs: Write entries about new products and promotions Explain why inflection is important in communication. Body language and voice alteration in tone and volume make it easy to tell a persons meaning in face-to-face conversations Because social media communication doesnt allow for the use of body language and voice, it is harder to determine a persons meaning Emoticons can allow for some indication of humor and joking, but not everyone understands how to use them Suppose a personnel director comes to class as a guest speaker. They say, If you apply at most companies you will be Googled.What does that mean? Explain. Companies will use Google searches to find profiles and information about prospective employees The idea of being Googled is what makes Search Engine Optimization importantyou want to get the most accurate and reputable information about you online for employers to see If a company sees something unflattering about you on a Google search, they might not hire you. Resource NetworkSocial Media & Communication Grades 6-12 Unit 3.9Page  PAGE 1 of  NUMPAGES 4 ~  ' ) u v w x y { ~  ⻴活歩ڡڙ *h6h *h6hZ7hlij h+XhZ7 h+Xh? h+Xh2v *h6h2v *h6hd+ *h6h}k *h6hurhd+hurh h+Xh}k h}k5 hX 59)*mn~( ) v  %   8 h^hgd?h^hgdZ7h^hgd}k & Fgd}k$a$gdX "#   $ % & ' ( * . 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