Generation Z - Oregon Dairy Industries

Generation Z: Uncovering Dairy Insights

Oregon Dairy Industry Conference

Judy Whisler

Vice President, Knowledge and Insights Dairy Management Inc.

April 2017

What we will cover today

Who is Gen Z? Why are they important to dairy? What are the Gen Z opportunities for dairy? What's next?

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Today's youth not the same as yesterday's

"My goals are to travel and become a founder of an organization to help people." ?Female, 14

"When I turn 14 I can get a job if I want and start saving for my first car with that money and the money I make on eBay." ?Male, 13

"For me being `cool' is being myself and having friends who like me for who I am."--Male, 13

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Move over Millennials...

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Think Millennials were a big deal? Just wait ...

MILLENNIALS

Gen Z

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Source : US Census data , The Futures Company

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