Chapter 9—Product Concepts
Now consumer owns 5 watches up from 1.5 30 years ago (emphasizing fashion need). Timex has acquired Guess and Monet Jewellers (distribution outlets) in an effort respond to change. Product mix: Dressy watches to Walt Disney Character watches, Indigo. Now have 1,500 styles, 300 in 1970. Developing New Products. Need to develop new products. ................
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