Analysis of sales promotion and advertising strategies

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Project Proposal

On

“Analysis of sales promotion and advertising strategies”

Prepared by Mr. Atanu Maity

Roll No : 000-0000000

XXXX XXXX University

Table of Content

INTRODUCTION: 3

OBJECTIVES: 4

HYPOTHESIS: 4

METHODOLOGY: 5

PRIMARY DATA: 5

SECONDARY DATA: 5

BIBLIOGRAPHY: 5

Analysis of sales promotion and advertising strategies

INTRODUCTION:

Sales promotions are action-focused marketing events whose purpose is to have a direct impact on the behavior of the firm’s customers. There are three major types of sales promotions: consumer promotions, retailer promotions, and trade promotions. Throughout the world, sales promotions offered to consumers are an integral part of the marketing mix for many consumer products. Increasing importance of sales promotions as a percentage of the total advertising and promotional budget and increasing at a rate of 12 percent per year over the last 10 years, studies that strive to understand the impact of sales promotions on consumers are very important. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations and objectives as well. Advertising strategies focus on achieving three general goals 1) promote awareness of a business and its product or services; 2) stimulate sales directly and "attract competitors' customers"; and 3) establish or modify a business' image.

OBJECTIVES:

1. To examine the sales promotion & Advertising Strategies.

HYPOTHESIS:

1. Every product launched by the company is promoted to increase its sales.

METHODOLOGY:

Study is going to be conducted in the District Kanpur in Uttar Pradesh.

PRIMARY DATA:

A questionnaire survey will be conducted for the purpose of the study. The study is based on primary as well as secondary data. Primary data will be collected from a sample of 75 respondents of Kanpur District chosen using non-probability judgment sampling and using a structured questionnaire.

SECONDARY DATA:

Secondary data is the data, which is already in existence. It will be collected mainly through internet and some help will also be taken from books and articles. Secondary sources of data will include publication of Self Help Groups, Journals and Periodicals.

BIBLIOGRAPHY:

1.

2.

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