Find High­Quality Products on Amazon

Find HighQuality Products on Amazon

Overview Are You Approved? Browser Extensions to Help with Research Methods to the Madness Research Using the Manual Method

Searching for products manually Sales estimator Find a particular page in search results Filtering products Decision time Research Using Amazon Power Tools Searching for Products with the JS Web App Accessing the Brand Owner and Buy Box Seller Info

Analyzing the Brand Owner with JS Use the JS extension to find more Brand Owner products Find similar products from other Brands Spy on Your Competitors

Key Point Other Sourcing Methods

Overview

The best way to find highquality products is to observe what is already selling well on Amazon. You don't want to be a pioneer when selling on Amazon, at least not when wholesale sourcing.

Buyers are much more likely to purchase a product with existing Reviews and Star Ratings because it gives them confidence that the product has already been tested and approved by other Buyers.

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In a perfect world you would find products with these attributes: tons of monthly sales not sold by Amazon no other Amazon Prime sellers friendly suppliers, excited to work with you always in stock at great margins

In the real world this rarely happens, but with a little detective work we should be able to come close enough to make it well worth our time. However, there is one attribute you should not compromise with don't try to compete with Amazon for the Buy Box, walk away from any product being sold by Amazon.

Are You Approved?

There are many categories in Amazon's catalog that require preapproval (aka `gated' categories). The very first thing to consider is whether or not you're approved to sell in a particular category. Don't waste time researching products that you can't sell.

Visit this link for the latest information: Categories and Products Requiring Approval

Not sure which categories you're approved for? Go to your Seller Central home page, hover over the INVENTORY tab (top left) and select Add a Product. In the top left corner should be a small link named `Selling application status', click it and you should see a list of the categories where you're approved to sell.

There are services that can help you get approved in gated categories. Do a Google search for `amazon ungating service'. You should see plenty of options.

Browser Extensions to Help with Research

I have found the Chromebrowser to be the best for researching products on Amazon. If you don't already have it maybe now would be a good time to get it. Consider installing these extension in your browser to be more efficient with your time:

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 add the DS Amazon Quick Viewextension to your Chrome browser. When searching or browsing for products on Amazon this extension will show the Best Seller Rank (BSR) under the product image and if you hover the cursor over the image you'll see a popup with more product information. This extension allows you to see the BSR without clicking through to the detail page.

install the FBA Calculator Widgeton your Chrome browser. This takes you straight from an Amazon product listing to the Revenue Calculator, showing all fees associated with that particular product, and revealing the profit potential.

With the BSR, an estimate of the monthly sales volume (shown below) and a few other pieces of information, you can make an educated guess as to whether to move forward with a particular product.

Methods to the Madness

There are several methods used for finding great wholesale products to source. We'll concentrate on a few that I think work the best.

Here are the models we'll be looking at: Research using the manual method Research using Amazon power tools Spy on your competitors

The manual method uses free tools but takes longer to get results and the power tools method makes use of paid tools providing quicker results.

Remember, we're only looking for productsright now. We'll learn how to find the suppliers in the next Section of the course.

You can picture this process as a gigantic funnel where we dump hundreds of thousands of Amazon products, and through a process of elimination we will squeeze out a relative few products where we attempt to find the wholesale suppliers, analyze their pricing and place an order ifthe numbers look good.

Let's go hunting!

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Research Using the Manual Method

If you're on a limited budget, or just cheap like me, you can use the manual method for sourcing products. It's a great way to start! Running an FBA wholesale business on a limited budget is very doable. If you have less than about $1000 then you might want to start here. We'll show you how to find profitable wholesale products without spending lots of money on the research software and services used by most experienced wholesale merchants. Your research will take longer but you'll build confidence with your knowledge obtained by using more manual methods. At this stage you should be preserving as much money as possible to purchase inventory later on. All we'll need for this method is the website, the browser extensions, a free sales estimator tool and a few hours to invest. Let's get to it!

Searching for products manually

Surf on over to the home page and click on the gray tab on the left side of the search bar (see screenshot below). Scroll down to pick a category in which you are approved to sell. Since the Home and Kitchen category does notrequire approval let's select it for our example as we scroll down the list of categories. Next, type the openand closedbrackets, [ ], into the search bar and hit Enter. Here's what it should look like:

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What's returned in the browser is called the Results Page. Using [ ] in the search box will return ALL the products available in that category. The reason for this goofy search is simply to create a huge list of products to throw into our funnel. As you can see, there are more than 60 million products in Home & Kitchen. This will list the first 400 pages of what Amazon believes to be the most relevant products in the Home & Kitchen category. Our first filter will be for Reviews and Sales Price. So, go down the left side of the results page and set the Avg. Customer Review filter to 4 stars & up, then set the Price filter from $15$50 and hit Go. These 2 settings put us in the "sweet spot" for products suitable for wholesale sourcing. The results now show over 300,000 products instead of 60 million. Don't worry, we aren't going to look at all of them. On the results page, notice the Amazon Best Sellers Rank or BSR for each product listing being reported by our extension which we installed earlier. See the red circle and borders in the screenshot below. And notice that our Avg. Customer Review and Price filters are working just fine. Note: You're only interested in the BSR for the toplevel category, so don't pay any attention to the BSR numbers below the toplevel number. As a general rule, these products will be ordered from best to worst as far as sales velocity or BSR. We will be looking for BSR's that sell well with minimal competition, so the first pages will probably be toocompetitive. The further we go into the catalog, the higher the BSR's will be.

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