It's All In the (Brand) Name - Weebly

discovering product:

It's All In the (Brand) Name

Wiser than the Owl

discovering product:

It's All In the (Brand) Name

Wiser than the Owl

Copyright ? 2012 Jill Zawatski All rights reserved by author. Permission to copy for single classroom use only. Electronic distribution limited to single classroom use only. Content of all Wiser than the owl publications is not endorsed by Deca inc.

Definition

A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.1

1. Brand. (n.d.). In American Marketing Association Dictionary online. Retrieved from . _layouts/Dictionary.aspx?dLetter=B

Definition

A brand often includes an explicit logo, fonts, color schemes, symbols, and sound which may be developed to represent implicit values, ideas, and even personality.2

2. Brand. (n.d.). In American Marketing Association Dictionary online. Retrieved from . _layouts/Dictionary.aspx?dLetter=B

Think about it

Think of an example of a very recognizable

brand name or logo.

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