Retail Management: A Strategic Approach, 11e (Berman/Evans)

109) Describe the implications of the retailing concept with regard to target market selection, the use of marketing research, internal financial reporting systems, the role of planning, and employee incentives. Diff: 2 Page Ref: 14-15. 110) Develop training program guidelines to increase the level of customer service in Best Buy store location. ................
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