WHY to ROI
From Why to ROI
B2B Influencer Marketing Case Studies for Success
@leeodden
Lee Odden
CEO TopRank Marketing @LeeOdden
#MPB2B
WHY to ROI
B2B Influencer Marketing Case Studies for Success
@LeeOdden -
1
We're Hiring!
We're Hiring!
We're Hiring!
@leeodden
careers/
We're Hiring!
#MPB2B
Hot Topic: B2B Influencer Marketing
@leeodden
#MPB2B 2
Interest in Influence is High
@leeodden
Ann saves the day AGAIN!
#MPB2B
@leeodden
#MPB2B 3
@leeodden
Everyone is influential about something.
#MPB2B
@leeodden
#MPB2B 4
"If you're in business, you're in the business of influence."
Philip Sheldrake @sheldrake Managing Partner, Euler Partners
@leeodden
#MPB2B
@leeodden
My Deliverables for You
1. Why & why not 2. ROI Opportunities 3. Create profitable relationships & content 4. An integrated approach 5. Best practices measurement
#MPB2B
5
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