International Business Plan - Globalnegotiator

International Business Plan INTERNATIONAL BUSINESS PLAN

A PRACTICAL GUIDE FOR EXPORTERS

?NDICE

1

Global Marketing Strategies. All rights reserved.

INTERNATIONAL BUSINESS PLAN

TABLE OF CONTENTS

PLAN STRUCTURE

5

SECTIONS

6

EXPLANATORY NOTES

36

CASE STUDY

67

This is a sampble of 18 pages out of 97 of the International Business Plan

(Practical Guide for Companies). To get information and download the document click here:

INTERNATIONAL BUSINESS PLAN (PRACTICAL GUIDE FOR COMPANIES)

Global Marketing Strategies. All rights reserved.

INTERNATIONAL BUSINESS PLAN

INTERNATIONAL BUSINESS PLAN STRUCTURE

SECTION 1: BACKGROUND ANALYSIS

1.1 Internal analysis (company) 1.2 External analysis (industry) 1.3 International SWOT analysis 1.4 Preliminary assessment

SECTION 2: MARKET SELECTION

2.1 Concentration vs. Diversification 2.2 Best trade areas 2.3 Target market identification 2.4 Selection of target market

SECTION 3: MARKET ENTRY

3.1 Market entry strategies 3.2 Choosing a method of market entry 3.3 Selection of clients, distributors and partners 3.4 Negotiating conditions

SECTION 4: PRODUCT AND PRICE STRATEGY

4.1 Product and service selection for target market 4.2 Standardization vs. adaptation 4.3 Pricing strategy 4.4 Terms and procedures

SECTION 5: COMMUNICATION STRATEGY

5.1 Brand 5.2 Positioning in target market 5.3 Communication tools 5.4 Communication budget

SECTION 6: BUSINESS PLAN

6.1 Sales forecast 6.2 International overhead expenses 6.3 Projected income statement

5

Global Marketing Strategies. All rights reserved.

INTERNATIONAL BUSINESS PLAN

SECTIONS

6

Global Marketing Strategies. All rights reserved.

Plan development

STAGE VI

STAGE I

STAGE V

INTERNATIONAL DIAGNOSTIC

STAGE II

STAGEIV

STAGE III

INTERNATIONAL BUSINESS PLAN Section I: Background Analysis

SECTION I

BACKGROUND ANALYSIS

? INTERNAL ANALYSIS (COMPANY)

EXTERNAL ANALYSIS (INDUSTRY)

INTERNATIONAL SWOT ANALYSIS

PRELIMINARY ASSESSMENT

7

Global Marketing Strategies. All rights reserved.

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