Free-Plan - Free Business Plan Software, Financial ...

[Pages:105]Free-Plan

Business Plan Guide and Template

by

PlanWare - Invest-Tech Limited

Free-Plan Guide



Notice To Users

This Guide and the associated Free-Plan software are supplied under license agreements and may only be used in accordance with the terms of these agreements which are set out in this Guide. CAREFULLY READ THESE LICENSE AGREEMENTS. USE OF FREE-PLAN CONSTITUTES YOUR ACCEPTANCE OF THEIR TERMS. IF YOU DO NOT AGREE TO THEIR TERMS, DO NOT DISTRIBUTE, INSTALL AND/OR USE THIS SOFTWARE. USE OF THIS SOFTWARE IS CONDITIONED UPON COMPLIANCE BY USER WITH THE TERMS OF THESE AGREEMENTS.

As Invest-Tech has a policy of continual product improvement, the information and data contained in this Guide are subject to change without notice and do not represent a commitment by the developer.

? 2000-2006 PlanWare - Invest-Tech Limited. All rights reserved. Printed: 2006 in Ireland

Free-Plan is a trademark and PlanWare is a registered trademark of Invest-Tech Limited. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation.

Tips for viewing this Guide on-screen:

1. The small folded-page icons with numbers signify hyperlinks. To use, click on the text immediately preceeding the icon.

2. Use the Find facility to locate key words or refer to the Index at the back of the Guide.

PlanWare - Invest-Tech Limited 27 Ardmeen Park, Blackrock, Co Dublin, Ireland

Web: Email: info@

Tel: 283 4083 Fax: 278 2391 Dial codes:

IRL: 01- UK: 00-353-1- US: 011-353-1- Other: +353-1-

Table of Contents

Contents

I

Part A Start Here

2

Introduction to...F...r.e..e..-.P...l.a..n................................................................................................................. 2 Gettting Starte..d...w...i.t.h...F...r.e..e..-.P...l.a..n....................................................................................................... 3 Planning to Pl.a..n................................................................................................................................ 6 Using the Free..-.P...l.a..n...T..e..m...p..l.a..t..e......................................................................................................... 9 Length of a B..u..s..i.n..e..s..s...P...l.a..n............................................................................................................. 11 Preparing a B..a..s..i.c../.S...h..o..r..t..P..l.a..n......................................................................................................... 13

Part B Financial Projections with Exl-Plan

15

Introducing E..x..l.-.P...l.a..n...f.o..r...F..i.n..a..n..c..i.a..l..P...r.o..j.e..c..t..i.o..n..s............................................................................ 15 Using Exl-Pla..n...w...i.t.h...F...r.e..e..-.P...l.a..n....................................................................................................... 17

Part C Other Sources of Help from PlanWare

20

Part D About PlanWare - Invest-Tech

22

Part E The Guide

24

Cover Page ................................................................................................................................... 25

Table of Con.t.e..n..t.s............................................................................................................................ 26

Basic Inform.a..t.i.o..n............................................................................................................................ 27

1. Introducti.o..n...t.o...P...l.a..n................................................................................................................... 29

2. Summary.o...f..P..l.a..n........................................................................................................................ 31

3. Mission, S..t.r.a..t..e..g..i.e..s...e..t.c............................................................................................................... 34

3.1. Vision .......................................................................................................................................................... 34 3.2. Mission .......................................................................................................................................................... 35 3.3. Values .......................................................................................................................................................... 35 3.4. Objective..s........................................................................................................................................................ 35 3.5. SWOTs .......................................................................................................................................................... 36 3.6. Strategie.s......................................................................................................................................................... 37 3.7. Goals/Ta.r.g..e..t..s.................................................................................................................................................. 38

4. Present S.t.a..t.u..s............................................................................................................................ 39

4.1. Backgrou..n..d...................................................................................................................................................... 39 4.2. Progress..t.o....D..a..t.e.............................................................................................................................................. 39

4.2.1. Sa.l.e..s..&....M...a..r.k..e..t.i.n..g................................................................................................................................. 40 4.2.2. Op.e..r.a..t.i.o..n..s...&...M...a..n..a..g..e..m...e..n..t................................................................................................................... 41 4.2.3. R&.D........................................................................................................................................................ 41 4.2.4. Fin.a..n..c..e..s................................................................................................................................................ 42 4.2.5. Oth..e..r..D...e..v..e..l.o..p..m...e..n..t.s............................................................................................................................. 42

5. Product/S.e..r.v..i.c..e...D...e..s..c..r.i.p...t.i.o..n..s................................................................................................... 43

5.1. General D...e..s..c..r.i.p..t.i.o...n..s...................................................................................................................................... 43

? 2000-2006 PlanWare - Invest-Tech Limited

I

II

Free-Plan

5.2. Key Featu...r.e..s.................................................................................................................................................... 43 5.3. Main Ben..e..f.i.t.s................................................................................................................................................... 44 5.4. Pricing P.l.a..n...s................................................................................................................................................... 44 5.5. Competit.o..r..s..'..O..f..f.e..r.i.n..g...s................................................................................................................................... 45 5.6. Competit.i.v..e...A...s..s..e..s..s..m...e..n..t............................................................................................................................... 45

6. Profiles of...T..a..r.g..e..t...M...a..r.k..e..t.s......................................................................................................... 46

6.1. General B...a..c..k..g..r.o..u...n..d....................................................................................................................................... 47 6.2. Sizes, Se.g..m....e..n..t.s...&....T..r.e..n..d...s............................................................................................................................. 47 6.3. Review o.f..C...o..m...p...e..t.i.t.o..n..................................................................................................................................... 49 6.4. Custome.r.s../.U...s..e..r.s............................................................................................................................................. 50 6.5. Medium-T...e..r.m....P...r.o..j.e..c..t.i.o...n..s.............................................................................................................................. 50 6.6. Review o.f...M...a..r.k..e..t..P...o..t.e..n..t.i.a..l............................................................................................................................ 51

7. Marketing..S..t..r.a..t.e..g..i.e..s..,..S...a..l.e..s...P..l.a..n..s...&....P..r..o..j.e..c..t.i.o..n...s................................................................... 52

7.1. Key Mark..e..t.i.n..g...S..t..r.a..t.e..g..i.e..s................................................................................................................................ 52 7.2. Marketing.../.S..a..l.e..s...P..l.a..n...s...&...R...e..s..o..u..r..c..e..s............................................................................................................. 52 7.3. Marketing.../.S..a..l.e..s...E..x..p...e..n..s..e...P..r..o..j.e..c..t.i.o..n..s........................................................................................................... 53 7.4. Sales For..e..c..a..s..t.s............................................................................................................................................... 54 7.5. Market S.h..a..r.e...P...r.o..j.e..c..t.i.o...n..s............................................................................................................................... 55 7.6. Worst Ca.s..e....S..c..e..n..a..r..i.o...................................................................................................................................... 55

8. Technolgy...a..n..d...R...&...D................................................................................................................... 57

8.1. Overview...o..f..T..e..c..h..n...o..l.o..g..y................................................................................................................................. 57 8.2. R&D Plan..s........................................................................................................................................................ 57 8.3. R&D Res.o..u..r..c..e..s............................................................................................................................................... 58 8.4. R&D Exp.e..n..s..e...P...r.o..j.e..c..t.i.o...n..s.............................................................................................................................. 59

9. Operation.a..l..P..l.a..n...s...................................................................................................................... 60

9.1. Location.s...&...F..a..c..i.l.i.t..i.e..s..................................................................................................................................... 60 9.2. Operating....M...e..t.h..o..d..s../.P...r.o..c..e..d...u..r.e..s..................................................................................................................... 60 9.3. Capital E.x..p..e..n..d...i.t.u..r.e...P...r.o..j.e..c..t..i.o..n..s.................................................................................................................... 61 9.4. Operating....C..o..s..t...P..r.o...j.e..c..t.i.o..n..s............................................................................................................................ 62

9.4.1. Pu.c..h..a..s.e..s...&....M...a..t.e..r.i.a..ls............................................................................................................................ 62 9.4.2. Dir.e..c..t..L..a..b..o..r.......................................................................................................................................... 63 9.4.3. Oth..e..r..D...i.r.e..c..t./.V..a..r.i.a..b..l.e...C...o..s.t.s................................................................................................................... 65 9.4.4. To.t.a..l.&....U..n..i.t..C...o..s..t.s................................................................................................................................. 65

10. Managem...e..n..t..&....A..d..m....i.n..i.s..t.r.a..t..i.o..n............................................................................................... 67

10.1. Manage.m...e..n..t...S..t.r..u..c..t.u..r..e................................................................................................................................. 67 10.2. Key Man..a..g...e..m...e..n..t..P...r.o..f.i.l.e..s............................................................................................................................. 68 10.3. Adminis..t.r.a..t.i.o...n...&...S...y..s..t.e..m...s............................................................................................................................ 68 10.4. Head Co..u..n...t..P..r..o..j.e..c..t.i.o..n..s................................................................................................................................ 68 10.5. Overhea..d...E...x..p..e..n..s..e...P..r..o..j.e..c..t.i.o..n...s................................................................................................................... 69

11. Financia.l..P..r.o...j.e..c..t.i.o..n..s............................................................................................................... 71

11.1. Key Ass..u..m...p..t.i.o..n...s.......................................................................................................................................... 73 11.2. Income.(.P...&..L...)..P..r..o..j.e..c..t.i.o..n..s............................................................................................................................. 75 11.3. Cash Fl.o..w....P..r.o...j.e..c..t.i.o..n..s.................................................................................................................................. 76 11.4. Balance..S...h..e..e..t..P...r.o..j.e..c..t.i.o...n..s........................................................................................................................... 78 11.5. Ratio An..a..l.y..s..e..s............................................................................................................................................... 79 11.6. Sensitiv.i.t.y...A...n..a..l.y..s..e..s...................................................................................................................................... 81 11.7. Overall .A..s..s..e..s..s..m...e..n...t..................................................................................................................................... 82

12. Funding ................................................................................................................................... 83

12.1. Funding...R..e..q...u..i.r.e..m...e..n...t.s................................................................................................................................. 83 12.2. Funding...P..r..o..p..o..s..a..l.s........................................................................................................................................ 83

13. Impleme.n..t.a..t.i.o..n......................................................................................................................... 85

? 2000-2006 PlanWare - Invest-Tech Limited

Contents

III

13.1. First Ye.a..r....................................................................................................................................................... 85 13.2. Subseq.u..e..n..t..Y...e..a..r.s......................................................................................................................................... 86 13.3. Conting.e..n..c..y...P...l.a..n..s........................................................................................................................................ 86

14. Conclusi.o..n................................................................................................................................ 87

Appendices ................................................................................................................................... 89

Part F License Agreements

92

Registered V.e..r.s..i.o...n......................................................................................................................... 92 Freeware/Un.r.e..g..i.s..t.e..r..e..d...V..e..r..s..i.o..n..................................................................................................... 93 Distribution o..f...t.h..e...F..r..e..e..w..a..r..e...V..e..r..s..i.o..n............................................................................................ 94 Contact Deta.i.l.s................................................................................................................................ 94

Index

96

? 2000-2006 PlanWare - Invest-Tech Limited

III

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download