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The Internet Marketing Academy

Developing an Internet Marketing Strategy

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Developing an Internet Marketing Strategy ? 2011 The Internet Marketing Academy & Ventus Publishing ApS ISBN 978-87-7681-813-5

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Developing an Internet Marketing Strategy

Contents

Preface

1

First Steps to an Internet Marketing Strategy

1.1

Introduction

1.1

The Internet as a Marketing Medium

1.2

The Principles of Marketing

1.3

Planning Online and Offline Marketing Strategies

1.4

What To Expect in this Ebook

2

Planning and Creating Your Website

2.1

Introduction

2.2

Planning Your Website

2.3

Creating Your Website

3

Social Media and Content Marketing

3.1

Introduction

3.2

Marketing with Social Media

3.3

Content Marketing

Contents

6

8 8 8 9 11 13

14 14 15 22

27 27 28 35

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4

Developing an Internet Marketing Strategy

4

Search Engine Marketing

4.1

Introduction

4.2

Search Engine Optimization (SEO)

4.3

Additional Kinds of SEM

5

Web Analytics

5.1

Introduction

5.2

Beginning Web Analytics

5.3

Analytic Tool Data

Resources

Contents

41 41 41 48

51 51 51 54

59

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